Cosmetics And Toiletries in the United Arab Emirates
Euromonitor International's Cosmetics And Toiletries in the United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 120 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Strong retail value growth in 2008 despite weak economic situation
In spite of the global economic downturn, which struck the UAE during the second half of 2008, cosmetics and toiletries still managed to register double-digit retail value growth, although it was slightly lower than retail value growth in 2007 and the retail value CAGR over the review period. As a result of the global financial crisis there were job cuts across the UAE and thousands of expatriates were forced to leave, which in turn narrowed the consumer base and hampered retail volume sales of cosmetics and toiletries. However cosmetics and toiletries still managed to record strong retail value growth in 2008 due to significant price increases amid high inflation. Owing to strong price increases, weaker retail volume growth in 2008 did not translate into low retail value growth.
Large multinationals strengthen their grip
The four largest multinational manufacturers in cosmetics and toiletries are together in a very strong position. Procter & Gamble Gulf FZE and Unilever Gulf FZE in particular battle for the leading position and their strong retail value shares are due mainly to their wide portfolio of brands especially in hair care, bath and shower products and oral hygiene. The next largest players L'Oréal Middle East FZE and Beiersdorf Middle East have considerably lower presence as their strength and products are focused more on colour cosmetics and skin care. Nevertheless, all four multinational players witnessed improvements in their retail value shares 2008, thus widening the gap between themselves and smaller players including local players. Local companies continued to have a small presence in cosmetics and toiletries, with the biggest local players being Rasasi Perfumes Industry LLC and Ajmal International Trading Co LLC, the combined retail value share of which was still lower than that of Beiersdorf Middle East in 2008.
Supermarkets/hypermarkets remains leading distribution channel in 2008
Supermarkets/hypermarkets remained the leading channel of distribution in cosmetics and toiletries in 2008 and it managed to further extend its lead in terms of retail value share. A move among consumers towards weekly shopping coupled with regular promotional offers prompted consumers to opt for supermarkets/hypermarkets. However other channels of distribution also remained important in 2008, for example chemists/pharmacies, which attracts consumers due to the advice offered by staff. Also as demand among consumers for specialised products increased, beauty specialist retailers remained popular in 2008 and it was the second leading channel of distribution in cosmetics and toiletries.
Healthy outlook despite uncertain economic situation over the forecast period
Despite uncertainty regarding the global economic climate, the prospects for cosmetics and toiletries in the UAE over the forecast period are positive. Demand for such products is expected to remain strong as consumers show increased interest in personal grooming. Various events are also set to take place in the UAE, which will spur interest in cosmetics and toiletries. For example, Dubai is expected to play an important role owing to the development of two major projects, namely the Beauty and Fragrance Park in Jebel Ali and Beautyland in Dubailand, as well as playing host to the leading cosmetics and toiletries exhibition in the UAE, Beautyworld. In addition, the capital of the UAE, Abu Dhabi, is expected to inaugurate its own exhibition, namely Beauty Vision, in 2009. These developments combined with demand are expected to translate into healthy constant value growth for cosmetics and toiletries in the UAE over the forecast period.
Table of contents
COSMETICS AND TOILETRIES IN THE UNITED ARAB EMIRATES : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong retail value growth in 2008 despite weak economic situation
Large multinationals strengthen their grip
Supermarkets/hypermarkets remains leading distribution channel in 2008
Healthy outlook despite uncertain economic situation over the forecast period
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UNITED ARAB EMIRATES
AJMAL INTERNATIONAL TRADING CO LLC - COSMETICS AND TOILETRIES - UNITED ARAB EMIRATES
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ajmal International Trading Co LLC: Key Facts
Summary 3 Ajmal International Trading Co LLC: Operational Indicators
Company Background
Production
Summary 4 Ajmal International Trading Co: Production Statistics 2007
Competitive Positioning
Summary 5 Ajmal International Trading Co LLC: Competitive Position 2008
KAMAL OSMAN JAMJOOM EST - COSMETICS AND TOILETRIES - UNITED ARAB EMIRATES
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Kamal Osman Jamjoom Est: Key Facts
Summary 7 Kamal Osman Jamjoom Est: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Kamal Osman Jamjoom Est: Competitive Position 2008
PARIS GALLERY LLC - COSMETICS AND TOILETRIES - UNITED ARAB EMIRATES
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Paris Gallery LLC: Key Facts
Summary 10 Paris Gallery LLC: Operational Indicators
Company Background
Production
Competitive Positioning
BABY CARE IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Baby Care by Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby Care Premium Brand Shares 2005-2008
Table 20 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 21 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 27 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 28 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2003-2008
Table 33 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 34 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 35 Deodorants Company Shares by Retail Value 2004-2008
Table 36 Deodorants Brand Shares by Retail Value 2005-2008
Table 37 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Hair Care by Subsector: Value 2003-2008
Table 41 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 42 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 43 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 44 Hair Care Company Shares by Retail Value 2004-2008
Table 45 Hair Care Brand Shares by Retail Value 2005-2008
Table 46 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 47 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 48 Hair Care Premium Brand Shares 2005-2008
Table 49 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 55 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 56 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 57 Colour Cosmetics Premium Brand Shares 2005-2008
Table 58 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 59 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 60 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 62 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 63 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 64 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 65 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 66 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 67 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 68 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 73 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 74 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 75 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Fragrances by Subsector: Value 2003-2008
Table 81 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 82 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 83 Fragrances Company Shares by Retail Value 2004-2008
Table 84 Fragrances Brand Shares by Retail Value 2005-2008
Table 85 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 87 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Sales of Skin Care by Subsector: Value 2003-2008
Table 89 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 90 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 91 Skin Care Company Shares by Retail Value 2004-2008
Table 92 Skin Care Brand Shares by Retail Value 2005-2008
Table 93 Skin Care Premium Brand Shares 2005-2008
Table 94 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 95 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 96 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Depilatories by Subsector: Value 2003-2008
Table 98 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 99 Depilatories Company Shares by Retail Value 2004-2008
Table 100 Depilatories Brand Shares by Retail Value 2005-2008
Table 101 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 102 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Sun Care by Subsector: Value 2003-2008
Table 104 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 105 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 106 Sun Care Company Shares by Retail Value 2004-2008
Table 107 Sun Care Brand Shares by Retail Value 2005-2008
Table 108 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 109 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 110 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013