Cosmetics And Toiletries in Argentina
Euromonitor International's Cosmetics And Toiletries in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 131 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Growth in Argentina’s economy boosts consumption
Argentina’s economy continued its growth trend in 2007. As a result, consumer confidence continued improving as disposable income rose, with consumers becoming more interested in their appearance and in the consumption of high quality products. The Government and leading companies continued with a price agreement they had entered into in 2006 which caused the prices of some cosmetics and toiletries ranges to rise below the rate of inflation. The combination of higher disposable income alongside positive expectations about the future also encouraged consumers to buy more volume as well as more expensive cosmetics and toiletries, which took sales to a higher level in 2007 than had been predicted.
Natural look continues to be fashionable
During 2007, the trend towards looking natural and fresh gathered further momentum. This fuelled growth of skin care products but limited colour cosmetics with the latter also characterised by trends for more subtle colours such as pastel peach, pink, and light brown.
Premium products gain shares
Premium products gained shares in all cosmetics and toiletries ranges in 2007 as the last few years of stronger economic growth stimulated feelings of both job and overall economic security. As a result, consumers became less uncertain about spending, and began to purchase premium products that had previously been out of their financial reach during the economic crisis. Premium products showed stronger growth than mass products in all cosmetics and toiletries ranges with premium ranges in fragrances and colour cosmetics enjoying particularly rapid growth.
Large chains witness the highest footfall
2007 was an excellent year for all kinds of chains from hypermarkets, supermarkets, parapharmacies, and discounters. Parapharmacies, in particular, recorded rapid growth and are now present in almost every neighbourhood. As a consequence of a good overall economic performance, consumers are now more able to plan their purchases instead of buying what they need on a daily basis from neighbourhood stores. This consequentially led to a rise in footfall in chains and shopping trips every one or two weeks.
Expected economic slowdown will halt the premiumisation trend
Argentina’s economy experienced an incredibly rapid recovery after the 2001 crisis. However, after a few years of high growth rates, the pace is expected to decrease to a more steady level with the growth index decreasing year-on-year until it reaches a more controlled level. This should slow and eventually halt the premiumisation process in colour cosmetics, fragrances, and skin care. Sales of premium products as a percentage of total sales are therefore expected to decrease within the forecast period.
Table of contents
COSMETICS AND TOILETRIES IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in Argentina’s economy boosts consumption
Natural look continues to be fashionable
Premium products gain shares
Large chains witness the highest footfall
Expected economic slowdown will halt the premiumisation trend
KEY TRENDS AND DEVELOPMENT
Eco-friendly products increasingly attract attention
Same strategy, new marketing
Packaging changes multiply
More men purchase cosmetics and toiletries
Chained vs independent outlets
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
ALGABO SA - COSMETICS AND TOILETRIES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Algabo SA : Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Algabo SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 Algabo SA Competitive Position 2007
LAB ANDROMACO SA (SAICI) - COSMETICS AND TOILETRIES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lab Andromaco SA (SAICI): Key Facts
Summary 6 Lab Andromaco SA (SAICI): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Lab Andromaco SA (SAICI): Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Lab Andromaco: Competitive Position 2007
LABORATORIOS CUENCA SA - COSMETICS AND TOILETRIES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Laboratorios Cuenca: Key Facts
Summary 10 Laboratorios Cuenca: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Laboratorios Cuenca: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Laboratorios Cuenca : Competitive Position 2007
NATUREL SA - COSMETICS AND TOILETRIES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Naturel SA : Key Facts
Summary 14 Naturel SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Naturel SA : Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Naturel SA: Competitive Position 2007
SAINT JULIEN SA - COSMETICS AND TOILETRIES - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Saint Julien: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 18 Saint Julien: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Saint Julien Competitive Position 2007
BABY CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Baby Care Premium Brand Shares 2007
Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 29 Bath and Shower Products Premium Brand Shares 2007
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2002-2007
Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 35 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 36 Deodorants Company Shares by Retail Value 2003-2007
Table 37 Deodorants Brand Shares by Retail Value 2004-2007
Table 38 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 39 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 40 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Sales of Hair Care by Subsector: Value 2002-2007
Table 42 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 43 Retail Sales of Styling Agents by Type 2003-2007
Table 44 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 45 Hair Care Company Shares by Retail Value 2003-2007
Table 46 Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Styling Agents Brand Shares by Retail Value 2004-2007
Table 48 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 49 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 50 Hair Care Premium Brand Shares 2007
Table 51 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 52 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 53 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 55 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 56 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 57 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 58 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 59 Colour Cosmetics Premium Brand Shares 2007
Table 60 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 61 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 62 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 64 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 65 Sales of Men's Razors and Blades by Type 2005-2007
Table 66 Retail Sales of Electric Shavers 2003-2007
Table 67 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 68 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 69 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 70 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 72 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 73 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 74 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 75 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 76 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 77 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 78 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Sales of Fragrances by Subsector: Value 2002-2007
Table 82 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 83 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 84 Fragrances Company Shares by Retail Value 2003-2007
Table 85 Fragrances Brand Shares by Retail Value 2004-2007
Table 86 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 87 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 88 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 89 Sales of Skin Care by Subsector: Value 2002-2007
Table 90 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 91 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 92 Skin Care Company Shares by Retail Value 2003-2007
Table 93 Skin Care Brand Shares by Retail Value 2004-2007
Table 94 Skin Care Premium Brand Shares 2007
Table 95 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 96 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 97 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 Sales of Depilatories by Subsector: Value 2002-2007
Table 99 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 100 Depilatories Company Shares by Retail Value 2003-2007
Table 101 Depilatories Brand Shares by Retail Value 2004-2007
Table 102 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 103 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Sun Care by Subsector: Value 2002-2007
Table 105 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 106 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 107 Sun Care Company Shares by Retail Value 2003-2007
Table 108 Sun Care Brand Shares by Retail Value 2004-2007
Table 109 Sun Care Premium Brand Shares 2007
Table 110 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 111 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 112 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012