Cosmetics And Toiletries in Brazil
Euromonitor International's Cosmetics And Toiletries in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 167 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Despite obstacles in 2008, market continues to show positive signs
The Brazilian market for cosmetics and toiletries performed well in 2008, underpinned by the encouraging sales in the second quarter. If the new ICMS (a state VAT) under the newly implemented tax substitution system, implemented in February 2008, contributed to the sluggish performance in the first quarter of 2008, the cosmetics and toiletries market remained largely unaffected by the credit crunch after the onset of the global downturn in September 2008. The negative impacts on the Brazilian cosmetics and toiletries domestic market in 2008 were only marginal. Total cosmetics and toiletries market in Brazil as defined by Euromonitor presented a double-digit value growth in current prices in 2008 but should slowdown in 2009.
Natura Cosméticos and Unilever hold top positions
Natura Cosméticos and Unilever were the top two companies in cosmetics and toiletries in 2008. Overall leader Natura continued to be the number one player in important categories such as fragrances and skin care, while Unilever invested heavily in bath and shower products, deodorants and hair care. Avon Products has increased its activity in direct selling through upgrading its portfolio including new launchings of masstige fragrances, colour cosmetics and nourishers/anti-agers. In addition, Hypermarcas, a Brazilian company, notably grew its share and ranking by acquiring important companies and brands during 2008 becoming an important player in the C&T market.
Demand for value-added products tends to increase despite the economic downturn in 2009
Manufacturers of cosmetics and toiletries are developing a great number of value-added products as today's Brazilian consumers have become increasingly demanding. Leading companies are trying to find new ways to tempt consumers by improving the packaging and sophistication of product offerings, despite the economic slowdown in 2009
Non-store retailing gains share over the 2003-2008 period
Cosmetics and toiletries store-based retailing decreased over the 2003-2008 period. Direct selling companies such as Natura and Avon increased their share and helped improve this distribution channel. Continued product innovations, aggressive advertising campaigns and a continuously growing number of representatives were the main factors, which underpinned the positive performance of the direct sellers.
Positive outlook but growth will be slower in 2009 and over the forecast period
Factors such as higher unemployment and a new environment of negative expectations will lead to lower growth. In addition, the high penetration levels of categories such as bar soap, shampoo and toothpaste are set to place downward pressure on future market growth. As such, sales of cosmetics and toiletries are expected to grow at a slower rate over the 2008-2013 period than over the 2003-2008 period. Fragrances and sun care are predicted to be the fastest growing categories over the forecast period.
Table of contents
COSMETICS AND TOILETRIES IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Despite obstacles in 2008, market continues to show positive signs
Natura Cosméticos and Unilever hold top positions
Demand for value-added products tends to increase despite the economic downturn in 2009
Non-store retailing gains share over the 2003-2008 period
Positive outlook but growth will be slower in 2009 and over the forecast period
KEY TRENDS AND DEVELOPMENTS
Domestic companies are expected to continue increasing their shares in cosmetics and toiletries
Global crisis and its impact on the Brazilian cosmetics and toiletries market
Demand for value-added products tends to increase in Brazil
Manufacturers keep close eye on Brazilian teenagers as key consumer group for cosmetics and toiletries products.
The power of direct selling continues to dominate
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
LOCAL COMPANY PROFILES - BRAZIL
AVON COSMéTICOS LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Avon Cosméticos Ltda: Key Facts
Summary 2 Avon Cosméticos Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Avon Cosméticos Ltda: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 4 Avon Cosméticos Ltda: Competitive Position 2008
BELOCAP PRODUTOS CAPILARES LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Belocap Produtos Capilares Ltda: Key Facts
Summary 6 Belocap Produtos Capilares Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Belocap Produtos Capilares Ltda: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 Belocap Produtos Capilares Ltda: Competitive Position 2008
BOTICA COMERCIAL FARMACêUTICA LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 10 Botica Comercial Farmacêutica Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Botica Comercial Farmacêutica Ltda: Competitive Position 2008
COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Summary 13 Colgate-Palmolive Indústria e Comércio Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 15 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2008
GRUPO BERTIN - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Bertin Ltda: Key Facts
Summary 17 Bertin Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 18 Grupo Bertin: Competitive Position 2008
HYPERMARCAS SA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Hypermarcas SA: Key Facts
Summary 20 Hypermarcas SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 21 Hypermarcas SA: Competitive Position 2008
INDUBRASCOM INDúSTRIA BRASILEIRA DE COSMéTICOS LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Indubrascom Indústria Brasileira de Cosméticos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 23 Indubrascom Indústria Brasileira de Cosméticos Ltda: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 24 Indubrascom Indústria Brasileira de Cosméticos Ltda: Competitive Position 2008
NATURA COSMéTICOS SA
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Natura Cosméticos SA: Key Facts
Summary 26 Natura Cosméticos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 27 Natura Cosméticos SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 28 Natura Cosméticos SA: Competitive Position 2008
PROCTER & GAMBLE DO BRASIL SA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Procter & Gamble do Brasil SA: Key Facts
Summary 30 Procter & Gamble do Brasil SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 31 Procter & Gamble do Brasil SA: Competitive Position 2008
UNILEVER BRASIL LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Unilever Brasil Ltda: Key Facts
Summary 33 Unilever Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 34 Unilever Brasil Ltda: Competitive Position 2008
BABY CARE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Baby Care by Subsector: Value 2003-2008
Table 15 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 16 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 17 Baby Care Company Shares by Retail Value 2004-2008
Table 18 Baby Care Brand Shares by Retail Value 2005-2008
Table 19 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 21 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 27 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 28 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2003-2008
Table 33 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 34 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 35 Deodorants Company Shares by Retail Value 2004-2008
Table 36 Deodorants Brand Shares by Retail Value 2005-2008
Table 37 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Ethnic Hair Care as Proportion of Hair Care: % Value Analysis 2004/2008
Table 41 Sales of Hair Care by Subsector: Value 2003-2008
Table 42 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 43 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 44 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 45 Hair Care Company Shares by Retail Value 2004-2008
Table 46 Hair Care Brand Shares by Retail Value 2005-2008
Table 47 Styling Agents Brand Shares by Retail Value 2005-2008
Table 48 Colourants Brand Shares by Retail Value 2005-2008
Table 49 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 50 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 51 Hair Care Premium Brand Shares 2005-2008
Table 52 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 53 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 54 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 55 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 56 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 58 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 59 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 60 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 61 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 62 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 63 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 64 Lip Products Brand Shares by Retail Value 2005-2008
Table 65 Nail Products Brand Shares by Retail Value 2005-2008
Table 66 Colour Cosmetics Premium Brand Shares 2005-2008
Table 67 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 68 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 69 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 70 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 71 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Electric Shavers by Value 2004-2008
Table 73 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 74 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 76 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 77 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 78 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 79 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 80 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2009
Table 82 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 83 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 84 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 85 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 87 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 88 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 89 Toothpaste Brand Shares by Retail Value 2005-2008
Table 90 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 91 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 92 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 93 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 94 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Sales of Fragrances by Subsector: Value 2003-2008
Table 96 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 97 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 98 Fragrances Company Shares by Retail Value 2004-2008
Table 99 Fragrances Brand Shares by Retail Value 2005-2008
Table 100 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 101 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 102 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 103 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 104 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Skin Care by Subsector: Value 2003-2008
Table 106 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 107 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 108 Skin Care Company Shares by Retail Value 2004-2008
Table 109 Skin Care Brand Shares by Retail Value 2005-2008
Table 110 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 111 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 112 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 113 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 114 Skin Care Premium Brand Shares 2005-2008
Table 115 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 116 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 117 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Sales of Depilatories by Subsector: Value 2003-2008
Table 119 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 120 Depilatories Company Shares by Retail Value 2004-2008
Table 121 Depilatories Brand Shares by Retail Value 2005-2008
Table 122 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 123 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Sales of Sun Protection by Factor: % Value Analysis 2004-2009
Table 125 Sales of Sun Care by Subsector: Value 2003-2008
Table 126 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 127 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 128 Sun Care Company Shares by Retail Value 2004-2008
Table 129 Sun Care Brand Shares by Retail Value 2005-2008
Table 130 Sun Care Premium Brand Shares 2005-2008
Table 131 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 132 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 133 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013