Cosmetics And Toiletries in Brazil
Euromonitor International's Cosmetics And Toiletries in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 174 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Economic growth and higher levels of income drive strong performance
The market for cosmetics and toiletries demonstrated a robust performance between 2002 and 2007, with double-digit annual growth, outperforming annual GDP growth by a factor of four over the period. Brazil confirmed its third position in the global market in total value terms, behind only the US and Japan. Beyond Brazil’s large population of 192 million (as of 1 January 2007) and its increasingly noticeable consumer propensity to spend heavily on cosmetics and toiletries products, factors such as recent sustained economic growth and rising purchasing power, particularly among consumers in the lower C and D socioeconomic groups, have underpinned this strong performance.
Natura shows moderate performance whilst Avon takes the opportunity to gain ground
Natura’s saw a decline in share in 2007, due to a lack of innovative new products, tough competition from Avon and pressure to improve margins from stockholders. However, the company is rethinking its strategic plan for the next few years, whilst continuing to pursue its mid-to-long term strategy of international expansion. Avon, meanwhile, has invested heavily in its Brazilian subsidiary, which held third position in value terms in 2007.
Multinationals increase spending on advertising
Product innovations coupled with intense advertising campaigns have been the main strategies adopted by top five companies in the cosmetics and toiletries market. Unilever, Procter & Gamble and Colgate-Palmolive have concentrated their marketing efforts on the key sectors of hair care, oral hygiene and deodorants, while Natura and Avon continued to focus on fragrances, skin care and colour cosmetics. Avon’s strategy to use Brazilian television stars to endorse its products has proven effective, and other manufacturers are likely to follow suit.
Pharmacies/drugstores the most dynamic store-based channel
Pharmacies/drugstores are expected to register the most dynamic performance in cosmetics and toiletries retailing over the forecast period. Fierce competition in this channel is set to boost investment in a wide assortment of products and services to increase sales, with retailers working hard to cultivate customer loyalty.
Growth should be supported by several factors
Sales of cosmetics and toiletries are expected to see substantial growth between 2007 and 2012. Among the most important factors that will contribute to a strong performance over the forecast period are new product development, aggressive advertising campaigns and increasing disposable incomes, allied to a continuing propensity to spend on cosmetics and toiletries products, a young population and an increasing number of women working outside the home.
Table of contents
COSMETICS AND TOILETRIES IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic growth and higher levels of income drive strong performance
Natura shows moderate performance whilst Avon takes the opportunity to gain ground
Multinationals increase spending on advertising
Pharmacies/drugstores the most dynamic store-based channel
Growth should be supported by several factors
KEY TRENDS AND DEVELOPMENTS
Competitive Environment: increasing competition among leading direct selling companies
Brazil keeps its third position in the global market; however, mass products
dominate
Changing consumer habits due to higher income
Pharmacies/drugstores set to become the most dynamic distribution channel
Appreciation of local currency favour investment by manufacturers
Appearance remains a priority among Brazilian consumers
MARKET INDICATORS
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
AVON COSMéTICOS LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Avon Cosméticos Ltda: Key Facts
Summary 3 Avon Cosméticos Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Avon Cosméticos Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Avon Cosméticos Ltda: Competitive Position 2007
BELOCAP PRODUTOS CAPILARES LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Belocap Produtos Capilares Ltda: Key Facts
Summary 7 Belocap Produtos Capilares Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Belocap Produtos Capilares Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Belocap Produtos Capilares Ltda: Competitive Position 2007
BONYPLUS INDúSTRIA E COMéRCIO, IMPORTAçãO E EXPORTAçãO DE COSMéTICOS LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Bonyplus Indústria e Comércio Ltda: Key Facts
Summary 11 Bonyplus Indústria e Comércio Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Bonyplus Indústria e Comércio Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Bonyplus Indústria e Comércio Ltda: Competitive Position 2007
BOTICA COMERCIAL FARMACêUTICA LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 15 Botica Comercial Farmacêutica Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Botica Comercial Farmacêutica Ltda: Competitive Position 2007
COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Summary 18 Colgate-Palmolive Indústria e Comércio Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 20 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2007
INDUBRASCOM INDúSTRIA BRASILEIRA DE COSMéTICOS LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Indubrascom Indústria Brasileira de Cosméticos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 22 Indubrascom Indústria Brasileira de Cosméticos Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 23 Indubrascom Indústria Brasileira de Cosméticos Ltda: Competitive Position 2007
JOHNSON & JOHNSON INDUSTRIAL LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Johnson & Johnson Industrial Ltda: Key Facts
Summary 25 Johnson & Johnson Industrial Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 26 Johnson & Johnson Industrial Ltda: Competitive Position 2007
NATURA COSMéTICOS SA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Natura Cosméticos SA: Key Facts
Summary 28 Natura Cosméticos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 Natura Cosméticos SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 30 Natura Cosméticos SA: Competitive Position 2007
NIASI SA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Niasi SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 32 Niasi SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 33 Niasi SA: Competitive Position 2006
PHIOTERAPHIA BIOFITOGENIA LABORATORIAL BIOTA LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Phioteraphia Biofitogenia Laboratorial Biota Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 35 Phioteraphia Biofitogenia Laboratorial Biota Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 36 Phioteraphia Biofitogenia Laboratorial Biota Ltda: Competitive Position 2007
PROCTER & GAMBLE DO BRASIL SA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 37 Procter & Gamble do Brasil SA: Key Facts
Summary 38 Procter & Gamble do Brasil SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 39 Procter & Gamble do Brasil SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 40 Procter & Gamble do Brasil SA: Competitive Position 2007
UNILEVER BRASIL LTDA - COSMETICS AND TOILETRIES - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 41 Unilever Brasil Ltda: Key Facts
Summary 42 Unilever Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 43 Unilever Brasil Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 44 Unilever Brasil Ltda: Competitive Position 2007
BABY CARE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Baby Skin Care Brand Shares by Retail Value 2004-2007
Table 20 Baby Sun Care Brand Shares by Retail Value 2004-2007
Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2002-2007
Table 33 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 34 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 35 Deodorants Company Shares by Retail Value 2003-2007
Table 36 Deodorants Brand Shares by Retail Value 2004-2007
Table 37 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Retail Sales of Styling Agents by Type 2003-2007
Table 41 Retail Sales of Salon Hair Care by Subsector 2003-2007
Table 42 Retail Sales of Ethnic Hair Care as % of Hair Care 2003/2007
Table 43 Sales of Hair Care by Subsector: Value 2002-2007
Table 44 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 45 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 46 Hair Care Company Shares by Retail Value 2003-2007
Table 47 Hair Care Brand Shares by Retail Value 2004-2007
Table 48 Styling Agents Brand Shares by Retail Value 2004-2007
Table 49 Colourants Brand Shares by Retail Value 2004-2007
Table 50 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 51 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 52 Hair Care Premium Brand Shares 2007
Table 53 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 54 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 55 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 57 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 58 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 59 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 60 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 61 Facial Make-up Brand Shares by Retail Value 2004-2007
Table 62 Eye Make-up Brand Shares by Retail Value 2004-2007
Table 63 Lip Products Brand Shares by Retail Value 2004-2007
Table 64 Nail Products Brand Shares by Retail Value 2004-2007
Table 65 Colour Cosmetics Premium Brand Shares 2007
Table 66 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 67 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 68 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Retail Sales of Electric Shavers 2003-2007
Table 70 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 71 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 72 Sales of Men's Razors and Blades by Type 2005-2007
Table 73 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 74 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 75 Men's Razors and Blades Brand Shares by Retail Value 2004-2007
Table 76 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 77 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Retail Sales of Toothpaste by Type: % Analysis 2003-2007
Table 79 Retail Sales of Manual Toothbrushes by Type: % Analysis 2003-2007
Table 80 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 81 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 82 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 83 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 84 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 85 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 86 Toothpaste Brand Shares by Retail Value 2004-2007
Table 87 Mouthwash/Dental Rinses Brand Shares by Retail Value 2004-2007
Table 88 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 89 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 90 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 91 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 Sales of Fragrances by Subsector: Value 2002-2007
Table 93 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 94 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 95 Fragrances Company Shares by Retail Value 2003-2007
Table 96 Fragrances Brand Shares by Retail Value 2004-2007
Table 97 Men's Premium Fragrances Brand Shares by Retail Value 2004-2007
Table 98 Women's Premium Fragrances Brand Shares by Retail Value 2004-2007
Table 99 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 100 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 101 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Skin Care by Subsector: Value 2002-2007
Table 103 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 104 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 105 Skin Care Company Shares by Retail Value 2003-2007
Table 106 Skin Care Brand Shares by Retail Value 2004-2007
Table 107 Facial Moisturisers Brand Shares by Retail Value 2004-2007
Table 108 Nourishers/Anti-agers Brand Shares by Retail Value 2004-2007
Table 109 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2004-2007
Table 110 General Purpose Body Care Brand Shares by Retail Value 2004-2007
Table 111 Skin Care Premium Brand Shares 2007
Table 112 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 113 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 114 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Sales of Depilatories by Subsector: Value 2002-2007
Table 116 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 117 Depilatories Company Shares by Retail Value 2003-2007
Table 118 Depilatories Brand Shares by Retail Value 2004-2007
Table 119 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 120 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 Retail Sales of Sun Protection by Factor: % Analysis 2003-2007
Table 122 Sales of Sun Care by Subsector: Value 2002-2007
Table 123 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 124 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 125 Sun Care Company Shares by Retail Value 2003-2007
Table 126 Sun Care Brand Shares by Retail Value 2004-2007
Table 127 Sun Care Premium Brand Shares 2007
Table 128 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 129 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 130 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012