Cosmetics And Toiletries in Canada
Euromonitor International's Cosmetics And Toiletries in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 124 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Strong economy translates into continuing spending on beauty care
In 2007, the Canadian economy remained strong, with continuing positive employment trends and increases in per capita incomes. The upbeat economy was behind the solid performance of the Canadian retail industry, including beauty care sales, with retail sales of cosmetics and toiletries seeing continued growth in 2007. Furthermore, indicative of the shift towards better-quality and therefore more expensive beauty care products was the slower volume growth compared to current value growth in most beauty products as well as the decline in old-fashioned staples like bar soaps.
Greying population behind ongoing demand for anti-ageing skin care
The increasing proportion of mature and older Canadians is providing an expanding consumer base for skin care products with anti-ageing properties, one of the fastest-growing areas in Canadian beauty care. Older Canadians nowadays lead longer and healthier lives and are more active socially, including a higher rate of labour force participation. The changing lifestyles of older Canadians encourage more attention to be paid to physical appearance, which is reflected in continuing strong sales of products with anti-ageing claims.
Acquisitions help to grow sales in highly developed beauty care
Acquisitions in and consolidation of the beauty care industry were notable features in Canada over the review period, and continued to be so in 2007. The expansion of companies to increase their market shares as well as the need for financial support for further growth were the two primary reasons behind sales and acquisitions. Over the review period, major acquisitions included the acquisition of Gillette by Procter & Gamble and Calvin Klein Cosmetics by Coty, which resulted in further strengthening of market position for both powerhouses. Furthermore, in 2007, Lise Watier Cosmetiques secured the necessary capital for future growth through the company’s sale to the investment firm Imperial Capital.
Drugstores and specialists benefit from changing attitude of Canadians to shopping
Industry analysts point to the increasing “democratisation” of retail in response to the “democratisation” of the Canadian consumer. As consumers are becoming more knowledgeable about their needs and the products available on the market and as their purchasing power increases, boosted by the strong economy, Canadians want more power in making purchasing decisions when they walk into a store. The success of drugstores, which remains the leading distribution channel for beauty care products in Canada, and speciality retailers lies in the fact that they fit well with these “democratisation” tendencies. Self-service options enable customers to freely browse through products and make their own purchasing decisions, with advice and help available on demand, while a wide selection of products in mass and premium segments and an attractive ambiance ensure a satisfying shopping experience.
Economic stability will ensure future positive growth for sales of beauty care
Economic stability and a strong business environment, coupled with projected strong employment, are expected to support ongoing spending on beauty care in Canada. While overall retail sales of cosmetics and toiletries will likely see a modest gain in constant value terms over the forecast period, many products will see faster growth, underpinned by consumer demand and a shift towards a more advanced/more expensive beauty care regimen that more Canadians are increasingly able to afford. At the same time, old staples are likely to continue their decline, which is reflected in the overall modest value gains for beauty care sales over 2007-2012.
Table of contents
COSMETICS AND TOILETRIES IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong economy translates into continuing spending on beauty care
Greying population behind ongoing demand for anti-ageing skin care
Acquisitions help to grow sales in highly developed beauty care
Drugstores and specialists benefit from changing attitude of Canadians to shopping
Economic stability will ensure future positive growth for sales of beauty care
KEY TRENDS AND DEVELOPMENTS
Positive economic trends translate into good spending on beauty care
Greying population keeps anti-ageing beauty care in focus
Natural products are gaining popularity
Acquisitions and industry consolidation continues
Blend of self-service, attractive ambiance and wide selection of products help drugstores and speciality retailers
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
CANDERM PHARMA INC - COSMETICS AND TOILETRIES - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Canderm Pharma Inc: Key Facts
Summary 3 Canderm Pharma Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CANUS GOAT’S MILK INC - COSMETICS AND TOILETRIES - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Canus Goat’s Milk Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
FRUITS & PASSION BOUTIQUE INC - COSMETICS AND TOILETRIES - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fruits & Passion Boutiques Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Fruits & Passion Boutiques Inc: Competitive Position 2007
KENMEN INC - COSMETICS AND TOILETRIES - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 KenMen Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
LISE WATIER COSMETIQUES INC - COSMETICS AND TOILETRIES - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Lise Watier Cosmetiques Inc: Key Facts
Summary 9 Lise Watier Cosmetiques Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Lise Watier Cosmetiques Inc: Competitive Position 2007
BABY CARE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Baby Care Premium Brand Shares 2007
Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 29 Bath and Shower Products Premium Brand Shares 2007
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2002-2007
Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 35 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 36 Deodorants Company Shares by Retail Value 2003-2007
Table 37 Deodorants Brand Shares by Retail Value 2004-2007
Table 38 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 39 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 40 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Retail Sales of Styling Agents by Type 2003-2007
Table 42 Sales of Hair Care by Subsector: Value 2002-2007
Table 43 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 44 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 45 Hair Care Company Shares by Retail Value 2003-2007
Table 46 Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Styling Agents Brand Shares by Retail Value 2004-2007
Table 48 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 49 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 50 Hair Care Premium Brand Shares 2007
Table 51 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 52 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 53 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 55 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 56 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 57 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 58 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 59 Colour Cosmetics Premium Brand Shares 2007
Table 60 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 61 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 62 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Electric Shavers 2002-2006
Table 64 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 65 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 66 Sales of Men's Razors and Blades by Type 2005-2007
Table 67 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 68 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 69 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 70 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 72 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 73 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 74 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 75 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 76 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 77 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 78 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Retail Sales of Fragrances by Concentration 2003-2007
Table 82 Sales of Fragrances by Subsector: Value 2002-2007
Table 83 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 84 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 85 Fragrances Company Shares by Retail Value 2003-2007
Table 86 Fragrances Brand Shares by Retail Value 2004-2007
Table 87 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 88 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 89 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Skin Care by Subsector: Value 2002-2007
Table 91 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 92 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 93 Skin Care Company Shares by Retail Value 2003-2007
Table 94 Skin Care Brand Shares by Retail Value 2004-2007
Table 95 Skin Care Premium Brand Shares 2007
Table 96 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 97 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 98 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Depilatories by Subsector: Value 2002-2007
Table 100 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 101 Depilatories Company Shares by Retail Value 2003-2007
Table 102 Depilatories Brand Shares by Retail Value 2004-2007
Table 103 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Retail Sales of Sun Protection by Factor: % Analysis 2003-2007
Table 106 Sales of Sun Care by Subsector: Value 2002-2007
Table 107 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 108 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 109 Sun Care Company Shares by Retail Value 2003-2007
Table 110 Sun Care Brand Shares by Retail Value 2004-2007
Table 111 Sun Care Premium Brand Shares 2007
Table 112 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 113 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 114 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012