Cosmetics And Toiletries in Chile
Euromonitor International's Cosmetics And Toiletries in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 124 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Consumers’ more sophisticated tastes drive growth
Cosmetics and toiletries saw a relatively strong advance in value growth in 2007. The economy remained robust and consumers were increasingly willing to pay more for quality products in cosmetics and toiletries, turning to more specialised products such as whitening toothpastes or hair care lines designed for a specific result, such as defined curls. Manufacturers responded to consumer demand by launching a wide variety of products with value-added features.
Sun care shows strong advance
Sun care was the strongest sector in 2007 in terms of growth, as consumers became increasingly concerned about the damage caused by sun exposure. With incidents of skin cancer on the rise, both national and local government have run campaigns advising consumers to protect themselves from the sun by using sun protection products, hats and sunglasses and limiting exposure at peak times. Consumers appear to be heeding these warnings as sales of sun protection products soared. Self-tanning products also performed well as they present a safer alternative to traditional tanning methods.
Market continues to be led by multinationals
Multinational companies retained their dominant position. These companies generally start trends, which domestic companies follow, since the multinationals have vast resources to devote to product development. They also can launch products that have been successful in other territories, further saving on product development costs. The overall leader in 2007 was Unilever Chile HPC Ltda. The most important domestic company was Laboratorios Durandin SAI, ranked sixth. This company was mainly active in baby care.
Pharmacy chains pull back from drugstore format
While growth in drugstore-format stores was an important story for much of the review period, this was not the case in 2007. Drugstores have a heavier part of their product mix allocated to cosmetics and toiletries and disposable paper products than pharmacies, which focus more in OTC and prescription medicines. More affluent areas had started to become saturated with such outlets and new openings started to cannibalise sales from existing stores. Therefore, the main chains closed some non-performing stores and focused on developing smaller outlets within supermarkets/hypermarkets. Perfumeries showed a small rebound, mainly due to the Pre-Unic chain. The company remodelled its stores to give them more of the appearance of department store cosmetics counters, providing a more upscale shopping experience to the consumer.
Manufacturers to look for sophistication to drive growth
Many categories such as hair care, baby care and bath and shower products became relatively mature over the course of the review period. Therefore, growth is expected to slow since it is unlikely that per capita consumption of such products can continue to grow substantially. More dynamic categories such as fragrances, sun care and skin care should see better performance over the forecast period, but growth rates will still be slower than in 2007. In the face of stagnating volume growth, manufacturers are likely to look to offering higher quality products with value-added features, for example, facial make-up that also cares for the skin or body care products that also provide sun protection in order to drive value sales.
Table of contents
COSMETICS AND TOILETRIES IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumers’ more sophisticated tastes drive growth
Sun care shows strong advance
Market continues to be led by multinationals
Pharmacy chains pull back from drugstore format
Manufacturers to look for sophistication to drive growth
KEY TRENDS AND DEVELOPMENTS
Consumers show growing interest in natural products
Older consumers gaining manufacturers’ attention
Move away from traditional gender roles leads men to increase cosmetics purchases
Growing ranks of working women spur sales in many sectors
Dermocosmetics continue to make inroads
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHILE
COSMéTICA NACIONAL LTDA - COSMETICS AND TOILETRIES - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cosmética Nacional Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Cosmética Nacional Ltda: Competitive Position 2007
LABORATORIO ARENSBURG SAIC - COSMETICS AND TOILETRIES - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Laboratorio Arensburg SAIC: Key Facts
Summary 5 Laboratorio Arensburg SAIC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Laboratorio Arensburg SAIC: Competitive Position 2007
LABORATORIO BALLERINA LTDA - COSMETICS AND TOILETRIES - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Laboratorio Ballerina Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Laboratorio Ballerina Ltda: Competitive Position 2007
LABORATORIO PETRIZZIO SA - COSMETICS AND TOILETRIES - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Laboratorio Petrizzio SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Laboratorio Petrizzio SA: Competitive Position 2007
BABY CARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Deodorants by Subsector: Value 2002-2007
Table 32 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 33 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 34 Deodorants Company Shares by Retail Value 2003-2007
Table 35 Deodorants Brand Shares by Retail Value 2004-2007
Table 36 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Retail Sales of Styling Agents by Type 2003-2007
Table 40 Sales of Hair Care by Subsector: Value 2002-2007
Table 41 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 42 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 43 Hair Care Company Shares by Retail Value 2003-2007
Table 44 Hair Care Brand Shares by Retail Value 2004-2007
Table 45 Styling Agents Brand Shares by Retail Value 2004-2007
Table 46 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 47 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 48 Hair Care Premium Brand Shares 2007
Table 49 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 55 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 56 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 57 Colour Cosmetics Premium Brand Shares 2007
Table 58 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 59 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 60 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Retail Sales of Electric Shavers 2003-2006
Table 62 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 63 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 64 Sales of Men's Razors and Blades by Type 2005-2007
Table 65 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 66 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 67 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 68 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Retail Sales of Toothpaste by Type: % Analysis 2003-2007
Table 70 Retail Sales of Manual Toothbrushes by Type: % Analysis 2003-2007
Table 71 Retail Sales of Manual Toothbrushes by Type: % Analysis 2003-2007
Table 72 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 73 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 74 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 75 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 76 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 77 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 78 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 79 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 81 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Table 82 Sales of Fragrances by Subsector: Value 2002-2007
Table 83 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 84 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 85 Fragrances Company Shares by Retail Value 2003-2007
Table 86 Fragrances Brand Shares by Retail Value 2004-2007
Table 87 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 88 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 89 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Skin Care by Subsector: Value 2002-2007
Table 91 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 92 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 93 Skin Care Company Shares by Retail Value 2003-2007
Table 94 Skin Care Brand Shares by Retail Value 2004-2007
Table 95 Skin Care Premium Brand Shares 2007
Table 96 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 97 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 98 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Table 99 Sales of Depilatories by Subsector: Value 2002-2007
Table 100 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 101 Depilatories Company Shares by Retail Value 2003-2007
Table 102 Depilatories Brand Shares by Retail Value 2004-2007
Table 103 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Retail Sales of Sun Protection by Factor: % Analysis 2003-2007
Table 106 Sales of Sun Care by Subsector: Value 2002-2007
Table 107 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 108 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 109 Sun Care Company Shares by Retail Value 2003-2007
Table 110 Sun Care Brand Shares by Retail Value 2004-2007
Table 111 Sun Care Premium Brand Shares 2007
Table 112 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 113 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 114 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012