Cosmetics And Toiletries in Colombia
Euromonitor International's Cosmetics And Toiletries in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 137 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Industry performs well in 2007, boosted by positive economic scenario
The improvement in consumer confidence and rise in disposable income among Colombian consumers is one of the main reasons why the cosmetics and toiletries industry maintained a strong performance in 2007. Lower unemployment rates and higher incomes allowed consumers to spend more on themselves, especially on their appearance. Colombian consumers have become less price sensitive than in the past, allowing companies to offer products with higher added value, improving sales of premium brands. Consumers have also become more indulgent, spending more on products that offer them comfort, prevent ageing and enable them to maintain their physical appearance.
Companies show greater interest in targeting male consumers
Companies in the cosmetics and toiletries industry are now turning their attention towards a large potential consumer group that has been overlooked in the past: male consumers. These consumers have become more indulgent and now spend more on their personal appearance, trying to keep up with recent trends. Professionals in the business world feel pressure to have an impeccable and clean personal appearance in their workplace. This represents a cultural shift; male consumers in Colombia showed little interest in cosmetics and toiletries products in the past and few companies targeted males with advertisements and products designed specifically for them. Now untraditional products such as anti-ageing, facial creams and moisturising cream for men can be seen in health and beauty retailing stores where they were not available just a few years before.
Top direct sellers continue to lead the industry
Direct sales boosted over the review period with Belstar as the leading company, which was able to surpass Unilever in 2005 as the industry’s leading company. The second-leading direct sales company is Avon while Yanbal is yet another important player in the industry. These three companies are characterised by their dynamism in the cosmetics and toiletries industry. They all have a large number of direct sales representatives who allow them to cover almost all the nation’s territory keeping them in touch with consumers’ needs. Subsequently, these companies are able to offer products that fulfil consumers’ expectations and can establish ongoing relationships with their customers.
Store retailing channels maintain lead over growing direct sellers
Over the 2002-2007 review period, the trend continued to be towards the sale of products through the supermarkets/hypermarkets and direct sales channels. Nonetheless, specialised stores such as health and beauty retailers play a very important part in the distribution of cosmetics and toiletries, also offering beauty treatments and other related services. Direct sales have gained more importance as a channel given that some of the most important companies in the industry are direct sales specialists. Supermarkets/ hypermarkets also play an important role, as there is a strong cultural custom among Colombian consumers to purchase basic cosmetics and toiletries along with the family groceries.
Forecast looks bright for cosmetics and toiletries in Colombia
The industry is expected to keep growing at healthy rates over the 2007-2012 forecast period, as the industry keeps evolving with strong local and international players competing in the expanding market. There are also several foreign companies that are poised to enter into the Colombian market, including the Brazilian direct selling firm Natura. These newcomers are expected to increase competition in the market; however, most players are trying to find different niches to target, to offer their custom and value-added products, which offer higher profit margins. The most important range in value terms in the industry will continue to be hair care and most other ranges are expected to perform well by showing healthy growth rates in 2007-2012.
Table of contents
COSMETICS AND TOILETRIES IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Industry performs well in 2007, boosted by positive economic scenario
Companies show greater interest in targeting male consumers
Top direct sellers continue to lead the industry
Store retailing channels maintain lead over growing direct sellers
Forecast looks bright for cosmetics and toiletries in Colombia
KEY TRENDS AND DEVELOPMENTS
Direct sellers boasts highest sales in the industry
Companies target the underserved male consumer
Stronger arrival of natural products into the Colombian market
Industry responds to shifting demographics
Celebrities play a large role in product promotion in Colombia
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
BELSTAR SA - COSMETICS AND TOILETRIES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Belstar SA: Key Facts
Summary 3 Belstar SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Belstar SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Belstar SA: Competitive Position 2007
LABORATORIOS DE COSMéTICOS VOGUE SA - COSMETICS AND TOILETRIES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Laboratorios de Cosméticos Vogue SA: Key Facts
Summary 7 Laboratorios de Cosméticos Vogue SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Laboratorios de Cosméticos Vogue SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Laboratorios de Cosméticos Vogue SA: Competitive Position 2007
LABORATORIOS RECAMIER LTDA - COSMETICS AND TOILETRIES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Laboratorios Recamier Ltda: Key Facts
Summary 11 Laboratorios Recamier Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Laboratorios Recamier Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Laboratorios Recamier Ltda: Competitive Position 2007
PREBEL SA - COSMETICS AND TOILETRIES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Prebel SA: Key Facts
Summary 15 Prebel SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Prebel SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Prebel SA: Competitive Position 2007
QUALA SA - COSMETICS AND TOILETRIES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Quala SA: Key Facts
Summary 19 Quala SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Quala SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 21 Quala SA: Competitive Position 2007
YANBAL DE COLOMBIA SA - COSMETICS AND TOILETRIES - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Yanbal de Colombia SA: Key Facts
Summary 23 Yanbal de Colombia SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Yanbal de Colombia SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 25 Yanbal de Colombia SA: Competitive Position 2007
BABY CARE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Baby Care Premium Brand Shares 2007
Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 29 Bath and Shower Products Premium Brand Shares 2007
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2002-2007
Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 35 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 36 Deodorants Company Shares by Retail Value 2003-2007
Table 37 Deodorants Brand Shares by Retail Value 2004-2007
Table 38 Deodorants Premium Brand Shares 2007
Table 39 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Hair Care by Subsector: Value 2002-2007
Table 43 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 44 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 45 Hair Care Company Shares by Retail Value 2003-2007
Table 46 Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Styling Agents Brand Shares by Retail Value 2004-2007
Table 48 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 49 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 50 Hair Care Premium Brand Shares 2007
Table 51 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 52 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 53 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 55 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 56 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 57 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 58 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 59 Colour Cosmetics Premium Brand Shares 2007
Table 60 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 61 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 62 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Electric Shavers 2003-2007
Table 64 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 65 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 66 Sales of Men's Razors and Blades by Type 2005-2007
Table 67 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 68 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 69 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 70 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 72 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 73 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 74 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 75 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 76 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 77 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 78 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Sales of Fragrances by Subsector: Value 2002-2007
Table 82 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 83 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 84 Fragrances Company Shares by Retail Value 2003-2007
Table 85 Fragrances Brand Shares by Retail Value 2004-2007
Table 86 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 87 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 88 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 89 Sales of Skin Care by Subsector: Value 2002-2007
Table 90 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 91 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 92 Skin Care Company Shares by Retail Value 2003-2007
Table 93 Skin Care Brand Shares by Retail Value 2004-2007
Table 94 Skin Care Premium Brand Shares 2007
Table 95 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 96 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 97 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 Sales of Depilatories by Subsector: Value 2002-2007
Table 99 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 100 Depilatories Company Shares by Retail Value 2003-2007
Table 101 Depilatories Brand Shares by Retail Value 2004-2007
Table 102 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 103 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Sun Care by Subsector: Value 2002-2007
Table 105 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 106 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 107 Sun Care Company Shares by Retail Value 2003-2007
Table 108 Sun Care Brand Shares by Retail Value 2004-2007
Table 109 Sun Care Premium Brand Shares 2007
Table 110 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 111 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 112 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012