Cosmetics And Toiletries in Greece
Euromonitor International's Cosmetics And Toiletries in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 143 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries speed up in 2007
Contemporary lifestyles and modern role models are key factors that set in motion the market and determine growth rates. Demand for convenience and luxury, along with the desire to maintain a youthful appearance, represent sizeable drivers for the cosmetics and toiletries market in Greece, and seem to underpin every trend in every niche. Greeks augmented their total demand in 2007, leading to overall market growth of 4% in current value terms. The categories and products that have actually benefited are those which correspond to the need for comfort and lavishness, and/or those which can make one a person look younger and more confident.
Consumers demand reassurance
Faced with a continuous stream of health alerts and growing fears regarding the environment, consumers are seeking reassurance from their cosmetics and toiletries as much as from their food and drink products. Greeks are increasingly looking for purified and natural products, and are becoming very selective regarding what they trust to apply to their bodies and faces. Furthermore, they are being very picky regarding the products they buy for their babies. In this light, sun care also attracted lots of attention in 2007, and products with SPF indicators started to appear in alternative areas of the cosmetics and toiletries market such as skin care, hair care and colour cosmetics.
Pharmacy brands going mainstream
Feelings for reassurance are manifesting themselves in the desire for products and brands that offer greater reliance on their ingredients. Traffic through chemists/pharmacies increased in 2007 as consumers increased demand for cosmeceuticals and more pseudo-medical brands. Leading pharmacy brands Vichy and RoC further enhanced their value share in 2007, as did all-natural pharmacy brand Korres. Developments indicate that pharmacy brands are to increase their growth rate even more in the near future and expand to less ordinary categories such as colour cosmetics or bath and shower products.
Supermarkets lose ground
Supermarkets/hypermarkets continued to lose ground to perfumeries and pharmacies in terms of value share, despite their growing share in volume terms. Consumers have been increasing their visits to supermarkets and grocery retailers when in need of convenience. However, they have started to shift towards pharmacies and perfumeries when looking for quality or assistance in buying. Premium products cannot be found in grocery stores, while at the same time mass products are usually over-priced in pharmacies, and that naturally benefits perfumeries, which increased their range of both mass and premium offerings.
2007 fires expected to awake Greeks’ environmental concerns
Greek consumers are not traditionally known for their environmental concerns. However, the catastrophic fires that swept the country during the summer of 2007 seem to have awakened some concerns. This could drive manufacturers into repositioning their brands in order to attract new ethical consumers. Environmental claims on cosmetics and toiletries remain very constrained, yet brand owners may be forced to adopt a more “green” image in future. Consumers are expected to respond positively to recycling packaging, environmentally friendly materials and “natural” products. Consumers increasingly care about the origins of their products, providing manufacturers with an additional dimension with which to distinguish themselves.
Table of contents
COSMETICS AND TOILETRIES IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries speed up in 2007
Consumers demand reassurance
Pharmacy brands going mainstream
Supermarkets lose ground
2007 fires expected to awake Greeks’ environmental concerns
KEY TRENDS AND DEVELOPMENTS
The quest for luxury
Extended summer drives sales of cosmetics and toiletries
Market consolidation: brand loyalty contributes to growth
Teen power drives manufacturers to further specialisation
Agelessness a key factor behind most purchases
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
APIVITA SA - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ApiVita SA: Key Facts
Summary 3 ApiVita SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 ApiVita SA: Competitive Position 2007
GEROLYMATOS SA - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Gerolymatos SA: Key Facts
Summary 6 Gerolymatos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Gerolymatos SA: Competitive Position 2007
KORRES NATURAL PRODUCTS SA - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Korres Natural Products SA: Key Facts
Summary 9 Korres Natural Products SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Korres Natural Products SA: Competitive Position 2007
NOTOS COM HOLDINGS SA - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Notos Com Holdings SA: Key Facts
Summary 12 Notos Com Holdings SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Notos Com Holdings SA: Competitive Position 2007
SARANTIS SA, GR - COSMETICS AND TOILETRIES - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Gr Sarantis SA: Key Facts
Summary 15 Gr Sarantis SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Gr Sarantis SA: Competitive Position 2007
BABY CARE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Baby Care Premium Brand Shares 2007
Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 29 Bath and Shower Products Premium Brand Shares 2007
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2002-2007
Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 35 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 36 Deodorants Company Shares by Retail Value 2003-2007
Table 37 Deodorants Brand Shares by Retail Value 2004-2007
Table 38 Deodorants Premium Brand Shares 2007
Table 39 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
SECTOR DATA
Table 42 Sales of Hair Care by Subsector: Value 2002-2007
Table 43 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 44 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 45 Hair Care Company Shares by Retail Value 2003-2007
Table 46 Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Styling Agents Brand Shares by Retail Value 2004-2007
Table 48 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 49 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 50 Hair Care Premium Brand Shares 2007
Table 51 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 52 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 53 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Hair Care by Subsector: Value 2002-2007
Table 55 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 56 Retail Sales of Styling Agents by Type 2003-2007
Table 57 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 58 Hair Care Company Shares by Retail Value 2003-2007
Table 59 Hair Care Brand Shares by Retail Value 2004-2007
Table 60 Styling Agents Brand Shares by Retail Value 2004-2007
Table 61 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 62 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 63 Hair Care Premium Brand Shares 2007
Table 64 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 65 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 66 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 68 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 69 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 70 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 71 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 72 Colour Cosmetics Premium Brand Shares 2007
Table 73 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 74 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 75 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 77 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 78 Sales of Men's Razors and Blades by Type 2005-2007
Table 79 Retail Sales of Electric Shavers 2003-2007
Table 80 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 81 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 82 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 83 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 85 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 86 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 87 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 88 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 89 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 90 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 91 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 92 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 93 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 94 Sales of Fragrances by Subsector: Value 2002-2007
Table 95 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 96 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 97 Fragrances Company Shares by Retail Value 2003-2007
Table 98 Fragrances Brand Shares by Retail Value 2004-2007
Table 99 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 100 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 101 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Skin Care by Subsector: Value 2002-2007
Table 103 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 104 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 105 Skin Care Company Shares by Retail Value 2003-2007
Table 106 Skin Care Brand Shares by Retail Value 2004-2007
Table 107 Skin Care Premium Brand Shares 2007
Table 108 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 109 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 110 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 111 Sales of Depilatories by Subsector: Value 2002-2007
Table 112 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 113 Depilatories Company Shares by Retail Value 2003-2007
Table 114 Depilatories Brand Shares by Retail Value 2004-2007
Table 115 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 116 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Retail Sales of Sun Protection by Factor: % Analysis 2003-2007
Table 118 Retail Sales of Sun Protection by Formulation: % Analysis 2003-2007
Table 119 Sales of Sun Care by Subsector: Value 2002-2007
Table 120 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 121 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 122 Sun Care Company Shares by Retail Value 2003-2007
Table 123 Sun Care Brand Shares by Retail Value 2004-2007
Table 124 Sun Care Premium Brand Shares 2007
Table 125 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 126 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 127 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012