Cosmetics And Toiletries in India
Euromonitor International's Cosmetics And Toiletries in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 152 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Strong growth as consumers trade up
Cosmetics and toiletries saw strengthening value growth in 2007 over the previous year. Growth was partly due to high levels of inflation but volume sales also saw dynamic growth. Rising income levels resulted in lower-income groups being able to afford more cosmetics and toiletries and also saw many trading up from unpackaged to packaged products. Meanwhile, mid- and high-income consumers in urban areas began to seek out value-added mass brands and premium products.
Focus on grooming provides a major boost
Increasing urbanisation and a growth in the number of office workers in India resulted in a strong focus on grooming. Grooming is increasingly associated with professional and social success and taking care of one’s appearance regarded as a virtue rather than vanity. This boosted sales for many areas of cosmetics and toiletries. Colour cosmetics saw the strongest growth in cosmetics and toiletries as a result of women increasingly focusing on their appearance, while deodorants, fragrances, depilatories, styling agents and many other product areas also benefited from this trend.
Hindustan Unilever maintains strong lead
Hindustan Unilever offers the widest product range and has the strongest distribution network within cosmetics and toiletries and thus continued to be the leading player in 2007. The company also focused on building rural sales towards the end of the review period, as did second-ranked multinational Colgate-Palmolive. Godrej Consumer Products and Dabur are meanwhile the leading domestic players, with both also benefiting from a strong distribution network in both urban and rural areas.
Modern and direct distribution channels expand
There were marked changes in the distribution of cosmetics and toiletries during the review period. Supermarkets/hypermarkets notably gained value share during the review period, with these outlets opening in smaller towns and cities and attracting consumers by offering a wide range of products and frequent promotions. On a smaller scale, convenience stores also expanded in the major cities. Department stores was another dynamic channel, with a number of upmarket department stores opening in the metro cities and offering a large cosmetics and toiletries department or branded shop-in-shops. Direct selling meanwhile also gained share thanks to the expansion of Oriflame and Avon.
Stronger growth ahead
Cosmetics and toiletries is expected to see even stronger growth during the forecast period in constant value terms. This will be chiefly due to rising income levels and consumers trading up. In addition, distribution is expected to improve for cosmetics and toiletries and consumers will have greater access to a wide range of cosmetics and toiletries, ranging from cheap basic products in small pack sizes through affordable value-added mass brands to super-premium global brands. Cosmetics and toiletries will therefore effectively cater for a wide range of Indian consumers, driving sales growth as a consequence.
Table of contents
COSMETICS AND TOILETRIES IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth as consumers trade up
Focus on grooming provides a major boost
Hindustan Unilever maintains strong lead
Modern and direct distribution channels expand
Stronger growth ahead
KEY TRENDS AND DEVELOPMENTS
Rising income levels fuel consumer interest in cosmetics and toiletries
Polarisation of incomes results in polarisation of cosmetics and toiletries
Young urban population proves enthusiastic in response to brands
Shift to new retail channels
Hindustan Unilever faces growing competition
TERRITORY KEY TRENDS AND DEVELOPMENTS
East and Northeast India
North India
South India
West India
RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Sales of Cosmetics and Toiletries by Region: Value 2002-2007
Table 6 Sales of Cosmetics and Toiletries by Region: % Value Growth 2002-2007
Table 7 Sales of Cosmetics and Toiletries by Rural-Urban % Analysis 2007
Table 8 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 9 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 10 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 11 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 12 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 13 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 14 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 15 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 16 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
Table 17 Forecast Sales of Cosmetics and Toiletries by Region: Value 2007-2012
Table 18 Forecast Sales of Cosmetics and Toiletries by Region: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
CAVINKARE PVT LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 CavinKare Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUTION
Summary 3 CavinKare Pvt Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 CavinKare Pvt Ltd: Competitive Position 2007
CHOLAYIL PHARMACEUTICALS PVT LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cholayil Pharmaceuticals Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Cholayil Pharmaceuticals Pvt Ltd: Competitive Position 2007
COLGATE-PALMOLIVE INDIA LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Colgate-Palmolive India Ltd: Key Facts
Summary 8 Colgate-Palmolive India Ltd Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 9 Colgate-Palmolive India Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Colgate-Palmolive India Ltd: Competitive Position 2007
DABUR INDIA LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Dabur India Ltd: Key Facts
Summary 12 Dabur India Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 13 Dabur India Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Dabur India Ltd: Competitive Position 2007
EMAMI LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Emami Ltd: Key Facts
Summary 16 Emami Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 17 Emami Ltd: Competitive Position 2007
GODREJ CONSUMER PRODUCTS LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Godrej Consumer Products Ltd: Key Facts
Summary 19 Godrej Consumer Products Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 20 Godrej Consumer Products Ltd: Competitive Position 2007
HINDUSTAN UNILEVER LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Hindustan Unilever Ltd: Key Facts
Summary 22 Hindustan Unilever Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 23 Hindustan Unilever Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 24 Hindustan Unilever Ltd: Competitive Position 2007
MARICO LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Marico Ltd: Key Facts
Summary 26 Marico Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 27 Marico Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 28 Marico Ltd: Competitive Position 2007
NIRMA LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Nirma Ltd: Key Facts
Summary 30 Nirma Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 31 Nirma Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 32 Nirma Ltd: Competitive Position 2007
WIPRO LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Wipro Ltd: Key Facts
Summary 34 Wipro Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 35 Wipro Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 36 Wipro Ltd: Competitive Position 2007
BABY CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Baby Care by Subsector: Value 2002-2007
Table 20 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 21 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 22 Baby Care Company Shares by Retail Value 2003-2007
Table 23 Baby Care Brand Shares by Retail Value 2004-2007
Table 24 Baby Care Premium Brand Shares 2007
Table 25 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 26 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 27 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 29 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 30 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 31 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 32 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 33 Bath and Shower Products Premium Brand Shares 2007
Table 34 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 35 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 36 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Deodorants by Subsector: Value 2002-2007
Table 38 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 39 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 40 Deodorants Company Shares by Retail Value 2003-2007
Table 41 Deodorants Brand Shares by Retail Value 2004-2007
Table 42 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 43 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 44 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Hair Care by Subsector: Value 2002-2007
Table 46 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 47 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 48 Hair Care Company Shares by Retail Value 2003-2007
Table 49 Hair Care Brand Shares by Retail Value 2004-2007
Table 50 Styling Agents Brand Shares by Retail Value 2004-2007
Table 51 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 52 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 53 Hair Care Premium Brand Shares 2007
Table 54 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 55 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 56 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
Table 57 Retail Sales of Styling Agents by Type 2003-2007
Table 58 Retail Sales of Salon Hair Care by Subsector 2003-2007
COLOUR COSMETICS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 60 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 61 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 62 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 63 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 64 Colour Cosmetics Premium Brand Shares 2007
Table 65 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 66 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 67 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 69 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 70 Sales of Men's Razors and Blades by Type 2005-2007
Table 71 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 72 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 73 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 74 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 76 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 77 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 78 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 79 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 80 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 81 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 82 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 83 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 84 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Sales of Fragrances by Subsector: Value 2002-2007
Table 86 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 87 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 88 Fragrances Company Shares by Retail Value 2003-2007
Table 89 Fragrances Brand Shares by Retail Value 2004-2007
Table 90 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 91 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 92 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Skin Care by Subsector: Value 2002-2007
Table 94 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 95 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 96 Skin Care Company Shares by Retail Value 2003-2007
Table 97 Skin Care Brand Shares by Retail Value 2004-2007
Table 98 Skin Care Premium Brand Shares 2007
Table 99 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 100 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 101 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Depilatories by Subsector: Value 2002-2007
Table 103 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 104 Depilatories Company Shares by Retail Value 2003-2007
Table 105 Depilatories Brand Shares by Retail Value 2004-2007
Table 106 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 107 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 108 Sales of Sun Care by Subsector: Value 2002-2007
Table 109 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 110 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 111 Sun Care Company Shares by Retail Value 2003-2007
Table 112 Sun Care Brand Shares by Retail Value 2004-2007
Table 113 Sun Care Premium Brand Shares 2007
Table 114 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 115 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 116 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012