Cosmetics And Toiletries in India
Euromonitor International's Cosmetics And Toiletries in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 170 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Sales grow hand-in-hand with income
Rising incomes have proved to be the major growth driver for sales of cosmetics and toiletries. Investment in infrastructure by the government and in various industries by private sector companies has ensured that incomes have risen faster than ever before. Armed with greater disposable income, consumers have been able to spend freely on cosmetics and toiletries. Higher income urban consumers have indulged in niche products, such as fragrances, skin care and colour cosmetics, while lower income and rural consumers have increased purchases of basic products, such as oral hygiene, bath and shower products and hair care.
Change in consumer lifestyles and aspirations spur growth
2008 witnessed consumer lifestyles changing significantly. Indians, who have long been perceived to be more savers than spenders, increasingly loosened their purse strings and started to “live for today”. This changing mindset led to consumers pampering themselves and spending more on cosmetics and toiletries. Modernisation of the country has also led to changing aspirations, where the need to be considered good looking, well-groomed and stylish has taken on newfound importance. Urban men have become aware of personal grooming and are seeking out relevant products. An increasing number of women joining the workforce has given an impetus to sales of colour cosmetics, skin care and fragrances.
Hindustan Unilever still leads, but faces increasing competition
Hindustan Unilever continues to remain the leader in terms of value sales of cosmetics and toiletries. The company benefits from having the widest product range and, as a result, is able to satisfy a good portion of the daily needs of consumers. Having a strong distribution network also gives the company an edge over its peers. However, the company has come under increasing pressure from smaller rivals, such as Dabur, Emami and L’Oréal, which have adopted aggressive expansion policies and have consequently eaten into Hindustan Unilever’s value share.
Modern retail expands footprint
The distribution model of cosmetics and toiletries has undergone small but significant changes in recent years. While independent small grocers – or the so-called “kirana” stores – still account for the largest share of sales, an increasing number of consumers are buying their products from supermarkets/hypermarkets. With modern retail expanding in India at a breakneck speed, the number of department stores and supermarkets/ hypermarkets in cities has increased greatly, thereby improving accessibility for middle-income and lower income consumers. These outlets attract consumers by offering lower prices and a wider range of products. With rising demand for colour cosmetics and skin care, beauty specialist retailers have improved their presence and account for an increasing share of sales. In addition, direct selling companies, such as Avon, Amway and Oriflame, have renewed their efforts to penetrate the Indian market by launching more products and expanding their sales forces.
Strong growth expected
Growth in cosmetics and toiletries is expected to be robust over the forecast period in constant value terms. The continued rise in incomes is expected to play a major role in driving growth. While urban consumers will remain the main engines of growth, rural consumers are expected increasingly to contribute to rising volume sales of basic necessities, such as hair care and oral hygiene. Improved distribution chains in rural areas will give rural consumers better access to cosmetics and toiletries. At the same time, urban consumers are expected to trade-up to more value-added products, such as those that are considered “masstige” or even premium.
Table of contents
COSMETICS AND TOILETRIES IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales grow hand-in-hand with income
Change in consumer lifestyles and aspirations spur growth
Hindustan Unilever still leads, but faces increasing competition
Modern retail expands footprint
Strong growth expected
KEY TRENDS AND DEVELOPMENTS
The economy undergoes substantial changes
Global financial crisis plays spoilsport to growth story
Hindustan Unilever still leads, but comes under increasing pressure
Modern retail rises, but traditional “kiranas” still lead
Players to focus on super-mass and super-premium products
TERRITORY KEY TRENDS AND DEVELOPMENTS
East and Northeast India
North India
South India
West India
RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Sales of Cosmetics and Toiletries by Region: Value 2003-2008
Table 6 Sales of Cosmetics and Toiletries by Region: % Value Growth 2003-2008
Table 7 Sales of Cosmetics and Toiletries by Rural-Urban % Analysis 2008
Table 8 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 9 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 10 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 11 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 12 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 13 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 14 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 15 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 16 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Table 17 Forecast Sales of Cosmetics and Toiletries by Region: Value 2008-2013
Table 18 Forecast Sales of Cosmetics and Toiletries by Region: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
LOCAL COMPANY PROFILES - INDIA
CAVINKARE PVT LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 CavinKare Pvt Ltd: Key Facts
Summary 2 CavinKare Pvt Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 CavinKare Pvt Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 CavinKare Pvt Ltd: Competitive Position 2008
COLGATE-PALMOLIVE INDIA LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Colgate-Palmolive India Ltd: Key Facts
Summary 6 Colgate-Palmolive India Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Colgate-Palmolive India Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Colgate-Palmolive India Ltd: Competitive Position 2008
DABUR INDIA LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Dabur India Ltd: Key Facts
Summary 10 Dabur India Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Dabur India Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Dabur India Ltd: Competitive Position 2008
EMAMI LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Emami Ltd: Key Facts
Summary 14 Emami Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Emami Ltd: Competitive Position 2008
GODREJ CONSUMER PRODUCTS LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Godrej Consumer Products Ltd: Key Facts
Summary 17 Godrej Consumer Products Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Godrej Consumer Products Ltd: Competitive Position 2008
HINDUSTAN UNILEVER LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Hindustan Unilever Ltd: Key Facts
Summary 20 Hindustan Unilever Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Hindustan Unilever Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 22 Hindustan Unilever Ltd: Competitive Position 2008
L'ORéAL INDIA PVT LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 L’Oréal India Pvt Ltd: Key Facts
Summary 24 L’Oréal India Pvt Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 25 L’Oréal India Pvt Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 26 L’Oréal India Pvt Ltd: Competitive Position 2008
MARICO LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Marico Ltd: Key Facts
Summary 28 Marico Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 Marico Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 30 Marico Ltd: Competitive Position 2008
NIRMA LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Nirma Ltd: Key Facts
Summary 32 Nirma Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 33 Nirma Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 34 Nirma: Competitive Position 2008
WIPRO LTD - COSMETICS AND TOILETRIES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 35 Wipro Ltd: Key Facts
Summary 36 Wipro Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 37 Wipro Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 38 Wipro Ltd: Competitive Position 2008
BABY CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Baby Care by Subsector: Value 2003-2008
Table 20 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 21 Sales of Baby Care by Subsector: Value 2003-2008
Table 22 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 23 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 24 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 25 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 26 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 28 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 29 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 30 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 31 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 32 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 33 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 34 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Deodorants by Subsector: Value 2003-2008
Table 36 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 37 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 38 Deodorants Company Shares by Retail Value 2004-2008
Table 39 Deodorants Brand Shares by Retail Value 2005-2008
Table 40 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 41 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 42 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Sales of Hair Care by Subsector: Value 2003-2008
Table 44 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 45 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 46 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 47 Hair Care Company Shares by Retail Value 2004-2008
Table 48 Hair Care Brand Shares by Retail Value 2005-2008
Table 49 Styling Agents Brand Shares by Retail Value 2005-2008
Table 50 Colourants Brand Shares by Retail Value 2005-2008
Table 51 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 52 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 53 Hair Care Premium Brand Shares 2005-2008
Table 54 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 55 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 56 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 57 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 58 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 60 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 61 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 62 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 63 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 64 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 65 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 66 Lip Products Brand Shares by Retail Value 2005-2008
Table 67 Nail Products Brand Shares by Retail Value 2005-2008
Table 68 Colour Cosmetics Premium Brand Shares 2005-2008
Table 69 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 70 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 71 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Electric Shavers by Value 2004-2008
Table 73 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 74 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 76 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 77 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 78 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 79 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 80 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Sales of Manual Toothbrushes by Type: % Value Analysis 2003-2008
Table 82 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 83 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 84 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 85 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 87 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 88 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 89 Toothpaste Brand Shares by Retail Value 2005-2008
Table 90 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 91 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 92 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 93 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 94 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Sales of Fragrances by Subsector: Value 2003-2008
Table 96 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 97 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 98 Fragrances Company Shares by Retail Value 2004-2008
Table 99 Fragrances Brand Shares by Retail Value 2005-2008
Table 100 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 101 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 102 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 103 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 104 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Skin Care by Subsector: Value 2003-2008
Table 106 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 107 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 108 Skin Care Company Shares by Retail Value 2004-2008
Table 109 Skin Care Brand Shares by Retail Value 2005-2008
Table 110 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 111 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 112 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 113 Skin Care Premium Brand Shares 2005-2008
Table 114 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 115 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 116 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Sales of Depilatories by Subsector: Value 2003-2008
Table 118 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 119 Depilatories Company Shares by Retail Value 2004-2008
Table 120 Depilatories Brand Shares by Retail Value 2005-2008
Table 121 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 122 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Sun Protection by Factor: % Value Analysis 2004-2008
Table 124 Sales of Sun Care by Subsector: Value 2003-2008
Table 125 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 126 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 127 Sun Care Company Shares by Retail Value 2004-2008
Table 128 Sun Care Brand Shares by Retail Value 2005-2008
Table 129 Sun Care Premium Brand Shares 2005-2008
Table 130 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 131 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 132 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013