Cosmetics And Toiletries in Ireland
Euromonitor International's Cosmetics And Toiletries in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 121 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Strong Showing over the Review Period
Over the review period, the cosmetics and toiletries market in Ireland experienced strong growth, although the highest growth was towards the beginning of the review period from 2002. The market is approaching saturation, although added benefits, premium products, and products aimed specifically at men have helped buoy sales in more recent years.
Convenience, Convenience, Convenience
Convenience continued to be a key issue for Irish consumers in 2007. Convenient products have benefited from increasingly busy lifestyles, a situation exacerbated by the increasing number of working mothers in Ireland. Easy application and usage, as well as time-saving and multi-functional characteristics, are the main requirements. Some of these products have a higher price positioning, and Irish consumers appear willing to pay higher unit prices if products can offer genuine benefits in terms of saving time.
Domination of the Mega Brands
The Irish cosmetics and toiletries market is dominated by major players who have been snapping up successful independents. Significant changes in overall market share have been achieved primarily through major mergers and acquisitions. Following Procter & Gamble’s multi-billion dollar takeover of Gillette consolidation continues to be the vogue in this market. The most notable example of this in 2006 was L’Oréal’s purchase of The Body Shop. With this acquisition, L’Oréal made a dramatic move into retailing, as well as gaining a natural, environmentally- and ethically-friendly range of products. While this move has not been without controversy, it has increased L’Oréal’s presence in natural products, which continues to be a growing sector.
Supermarkets/hypermarkets Increase Value Share
With their private label ranges, supermarkets/hypermarkets along with the big discounters Aldi and Lidl are putting a great deal of pressure on branded products and unit prices across all cosmetics and toiletries subsectors. The end of the Grocery Order on Below Cost Selling in 2006 has ignited a price war between the larger supermarket chains Dunnes, Superquinn and especially Tesco and major chemists/pharmacies such as Boots in almost every grocery sector. Heavy discounting and promotions have allowed the supermarkets/hypermarkets to increase their slice of cosmetics and toiletries in Ireland at the expense of the traditional distribution channel of chemists/pharmacies.
Onwards and Upwards
The cosmetics and toiletries market is expected to continue its growth over the forecast period. Value-added products are expected to be the main drivers of growth in the cosmetics and toiletries market in Ireland. New innovations will encourage consumers to trade up from basic offerings towards these slightly more expensive brands and ultimately the premium end of the spectrum, thereby adding lasting value to the market. Overall growth will be driven by colour cosmetics, men’s grooming products, skin care and oral hygiene.
Table of contents
COSMETICS AND TOILETRIES IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong Showing over the Review Period
Convenience, Convenience, Convenience
Domination of the Mega Brands
Supermarkets/hypermarkets Increase Value Share
Onwards and Upwards
KEY TRENDS AND DEVELOPMENTS
All Change for the Economy and Spending Patterns
Continued Rise of the Mega-Brand
The Future is Silver
Celebrity Rules Supreme
Let’s go Online
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - IRELAND
ALLIANCE BOOTS PLC - COSMETICS AND TOILETRIES - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alliance Boots Plc: Key Facts
Summary 3 Alliance Boots Plc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
BEIERSDORF IRELAND LTD - COSMETICS AND TOILETRIES - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Beiersdorf Ireland Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Beiersdorf Ireland Ltd: Competitive Position 2007
L'ORéAL GROUPE - COSMETICS AND TOILETRIES - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 L’Oréal Groupe: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 L’Oréal Groupe: Competitive Position 2007
PROCTER & GAMBLE LTD - COSMETICS AND TOILETRIES - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Procter & Gamble Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Procter & Gamble Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Proctor & Gamble Ltd: Competitive Position 2007
BABY CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Deodorants by Subsector: Value 2002-2007
Table 32 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 33 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 34 Deodorants Company Shares by Retail Value 2003-2007
Table 35 Deodorants Brand Shares by Retail Value 2004-2007
Table 36 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Hair Care by Subsector: Value 2002-2007
Table 40 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 41 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 42 Hair Care Company Shares by Retail Value 2003-2007
Table 43 Hair Care Brand Shares by Retail Value 2004-2007
Table 44 Retail Sales of Styling Agents by Type 2003-2007
Table 45 Styling Agents Brand Shares by Retail Value 2004-2007
Table 46 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 47 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 48 Hair Care Premium Brand Shares 2007
Table 49 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 53 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 55 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 56 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 57 Colour Cosmetics Premium Brand Shares 2007
Table 58 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 59 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 60 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 62 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 63 Sales of Men's Razors and Blades by Type 2005-2007
Table 64 Retail Sales of Electric Shavers 2003-2007
Table 65 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 66 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 67 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 68 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 70 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 71 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 72 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 73 Retail Sales of Toothpaste by Type: % Analysis 2006-2007
Table 74 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 75 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Fragrances by Subsector: Value 2002-2007
Table 81 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 82 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 83 Fragrances Company Shares by Retail Value 2003-2007
Table 84 Fragrances Brand Shares by Retail Value 2004-2007
Table 85 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 87 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Sales of Skin Care by Subsector: Value 2002-2007
Table 89 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 90 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 91 Skin Care Company Shares by Retail Value 2003-2007
Table 92 Skin Care Brand Shares by Retail Value 2004-2007
Table 93 Skin Care Premium Brand Shares 2007
Table 94 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 95 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 96 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Depilatories by Subsector: Value 2002-2007
Table 98 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 99 Depilatories Company Shares by Retail Value 2003-2007
Table 100 Depilatories Brand Shares by Retail Value 2004-2007
Table 101 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 102 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Sun Care by Subsector: Value 2002-2007
Table 104 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 105 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 106 Sun Care Company Shares by Retail Value 2003-2007
Table 107 Sun Care Brand Shares by Retail Value 2004-2007
Table 108 Sun Care Premium Brand Shares 2007
Table 109 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 111 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012