Cosmetics And Toiletries in Japan
Euromonitor International's Cosmetics And Toiletries in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 165 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Steady growth supported by consumers trading up
Good economic growth during the review period supported steady current value growth in cosmetics and toiletries in 2006. Manufacturers responded to rising income levels by launching more value-added products, such as Kao’s Asience Rich and Condensed Hair Mask, which aims to provide a luxurious experience along with hair conditioning. Some areas struggled to add value, however, with baby care suffering from a low birth rate for example and bath and shower products suffering from the decline of bar soap. Fragrances meanwhile suffered from unit price erosion in premium fragrances, fuelled by widening distribution via the internet, mobile phones, supermarkets/hypermarkets and pharmacies/drugstores.
Sun care soars as consumer concern grows
The fashion for pale skin continued to underpin growth in sun care in 2006. However, while growth in 2004 and 2004 was largely fuelled by hot weather, sun care’s dynamism in 2006 was supported by growing usage all year round. Consumers became more concerned with the ageing effects of sun exposure and many began to use sun protection year-round, with this supported by the launch of combined sun and pollution protection products such as Clinique Super City Block. Baby and men’s sun care and sun care for older consumers also drove sales, as players branched out from the traditional core consumer base of young women.
Shiseido extends lead through megabrand strategy
Shiseido is a strong leader in cosmetics and toiletries, largely thanks to its wide product portfolio and strong new product development. Shiseido began the launch of six megabrands across colour cosmetics, skin care and men’s grooming products in 2005, with these launches due to be completed in 2007. The company aims to have a leading product in each price range and product category. Through strong new product development and marketing support, the company further gained share in 2006 over the previous year.
Pharmacies/drugstores gain share due to strong price competition
Pharmacies/drugstores was the leading distribution channel in 2006 in terms of value share. The channel gained share in 2006 thanks to a wide range and strong price competition, with retailers slashing prices in order to gain consumer attention. Internet and mobile sales also proved particularly dynamic, although overall the direct sales channel lost share marginally due to the continued decline of door-to-door sales.
Specialist and premium cosmetics and toiletries to drive growth
Despite maturity in many product areas, cosmetics and toiletries is expected to see good constant value growth during the forecast period. Growth will be supported by high income levels and a growing interest in grooming. The business environment is changing in Japan, with an increased emphasis on personal presentation, which is filtering through into mainstream society. Consumers will increasingly seek out value-added cosmetics and toiletries, such as anti-ageing colour cosmetics or anti-pollution sun protection, with premium cosmetics and toiletries growing share. In addition, players will increasingly target specific groups of consumers, such as men aged 30-50 or women over 60.
Table of contents
COSMETICS AND TOILETRIES IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Steady growth supported by consumers trading up
Sun care soars as consumer concern grows
Shiseido extends lead through megabrand strategy
Pharmacies/drugstores gain share due to strong price competition
Specialist and premium cosmetics and toiletries to drive growth
KEY TRENDS AND DEVELOPMENTS
Rising economy sees consumers trading up
Ageing population increasingly affluent and attracting manufacturers
Changing business practices bring grooming to forefront
Price competition boosts share of pharmacies/drugstores
Direct sales waning but internet sales soaring
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
APPENDIX
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - JAPAN
FANCL CORP - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Fancl Corp: Key Facts
Summary 2 Fancl Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Fancl Corp: Competitive Position 2006
KANEBO COSMETICS INC - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Kanebo Cosmetics Inc: Key Facts
Summary 5 Kanebo Cosmetics Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Kanebo Cosmetics Inc: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Kanebo Cosmetics Inc: Competitive Position 2006
KANEBO TRINITY HOLDINGS LTD - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Kanebo Trinity Holdings Ltd: Key Facts
Summary 9 Kanebo Trinity Holdings Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Kanebo Ltd: Competitive Position 2006
KAO CORP - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Kao Corp: Key Facts
Summary 12 Kao Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Kao Corp: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 14 Kao Corp: Competitive Position 2006
KOSé CORP - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Kosé Corp: Key Facts
Summary 16 Kosé Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Kosé Corp: Competitive Position 2006
LION CORP - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Lion Corp: Key Facts
Summary 19 Lion Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Lion Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 Lion Corp: Competitive Position 2006
MANDOM CORP - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Mandom Corp: Key Facts
Summary 23 Mandom Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Mandom Corp: Competitive Position 2006
ORBIS CO LTD - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Orbis Co Ltd: Key Facts
Summary 26 Orbis Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 27 Orbis Co Ltd: Competitive Position 2006
POLA COSMETICS INC - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Pola Cosmetics Inc: Key Facts
Summary 29 Pola Cosmetics Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 30 Pola Cosmetics Inc: Competitive Position 2006
SHISEIDO CO LTD - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Shiseido Co Ltd: Key Facts
Summary 32 Shiseido Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 33 Shiseido Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 34 Shiseido Co Ltd: Competitive Position 2006
SUNSTAR INC - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 35 Sunstar Inc: Key Facts
Summary 36 Sunstar Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 37 Sunstar Inc: Competitive Position 2006
BABY CARE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
Table 19 Baby Skin Care Brand Shares by Retail Value 2003-2006
Table 20 Baby Sun Care Brand Shares by Retail Value 2003-2006
BATH AND SHOWER PRODUCTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 21 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 22 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 23 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 24 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 25 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 26 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 27 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
DEODORANTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Deodorants by Subsector: Value 2001-2006
Table 29 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 30 Deodorants Company Shares by Retail Value 2002-2006
Table 31 Deodorants Brand Shares by Retail Value 2003-2006
Table 32 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 33 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 34 Deodorants Premium Vs Mass % Analysis 2001-2006
HAIR CARE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Hair Care by Subsector: Value 2001-2006
Table 36 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 37 Hair Care Company Shares by Retail Value 2002-2006
Table 38 Hair Care Brand Shares by Retail Value 2003-2006
Table 39 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 40 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 41 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 42 Hair Care Premium Brand Rankings 2006
Table 43 Styling Agents by Type 2001-2006
Table 44 Styling Agents Brand Shares by Retail Value 2003-2006
Table 45 Colourants Brand Shares by Retail Value 2003-2006
Table 46 Retail Sales of Salon Hair Care by Subsector 2001-2006
Table 47 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 48 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 50 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 51 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 52 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 53 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 54 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 55 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 56 Colour Cosmetics Premium Brand Rankings 2006
Table 57 Facial Make-up Brand Shares by Retail Value 2003-2006
Table 58 Eye Make-up Brand Shares by Retail Value 2003-2006
Table 59 Lip Products Brand Shares by Retail Value 2003-2006
Table 60 Nail Products Brand Shares by Retail Value 2003-2006
MEN'S GROOMING PRODUCTS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 62 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 63 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 64 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 65 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 66 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
Table 67 Men's Razors and Blades Brand Shares by Retail Value 2003-2006
ORAL HYGIENE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 69 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 70 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 71 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 72 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 73 Retail Sales of Toothpaste by Type: % Analysis 2002-2006
Table 74 Toothpaste Brand Shares by Retail Value 2003-2006
Table 75 Retail Sales of Manual Toothbrushes by Type: % Analysis 2002-2006
Table 76 Mouthwash/Dental Rinses Brand Shares by Retail Value 2003-2006
Table 77 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 78 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 79 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 80 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 81 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 82 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Sales of Fragrances by Subsector: Value 2001-2006
Table 84 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 85 Fragrances Company Shares by Retail Value 2002-2006
Table 86 Fragrances Brand Shares by Retail Value 2003-2006
Table 87 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 88 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
Table 89 Men's Premium Fragrances Brand Shares by Retail Value 2003-2006
Table 90 Women's Premium Fragrances Brand Shares by Retail Value 2003-2006
SKIN CARE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 91 Sales of Skin Care by Subsector: Value 2001-2006
Table 92 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 93 Sales of Facial Care by Subsector: Value 2001-2006
Table 94 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 95 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 96 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 97 Sales of Body Care by Subsector: Value 2001-2006
Table 98 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 99 Skin Care Company Shares by Retail Value 2002-2006
Table 100 Skin Care Brand Shares by Retail Value 2003-2006
Table 101 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 102 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 103 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 104 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 105 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 106 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 107 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 108 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 109 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 110 Skin Care Premium Brand Rankings 2006
Table 111 Facial Moisturisers Brand Shares by Retail Value 2003-2006
Table 112 Nourishers/Anti-agers Brand Shares by Retail Value 2003-2006
Table 113 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2003-2006
Table 114 General Purpose Body Care Brand Shares by Retail Value 2003-2006
DEPILATORIES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Sales of Depilatories by Subsector: Value 2001-2006
Table 116 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 117 Depilatories Company Shares by Retail Value 2002-2006
Table 118 Depilatories Brand Shares by Retail Value 2003-2006
Table 119 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 120 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 Sales of Sun Care by Subsector: Value 2001-2006
Table 122 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 123 Sun Care Company Shares by Retail Value 2002-2006
Table 124 Sun Care Brand Shares by Retail Value 2003-2006
Table 125 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 126 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 127 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 128 Sun Care Premium Brand Rankings 2006