Cosmetics And Toiletries in Malaysia
Euromonitor International's Cosmetics And Toiletries in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 119 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Industrialisation and economic performance impact growth
Economic growth in Malaysia slowed at the end of the review period, and consumer spending power was adversely impacted by petrol and electricity price increases in 2006. Despite this, Malaysia’s Consumer Confidence Index rose 3 points to 114 in the second half of the year, according to ACNielsen. This, with Malaysia’s continued industrialisation and the rising number of women in the formal workplace, resulted in rising income levels, and an increase in the affordability of higher value cosmetics and toiletries.
More modern products attract consumers
2006 saw increasing consumer interest in more modern cosmetics and toiletries with advanced formulations designed to treat particular problems, or meet the requirements of specific consumer groups. Products such as anti-cellulite skin care products appealed to a growing number of working women, for example, as did long-lasting lipsticks and other colour cosmetics. Products with added value formulations, luxury or indulgence positioning also proved popular, appealing to consumers enjoying rising income levels.
Men an increasingly important consumer segment
Men are not traditionally know for their use of cosmetics and toiletries in Malaysia. However, with increasing sophistication and greater exposure to western trends, Malaysian males demonstrated rising interest in products specifically developed for their use in 2006. Men’s skin care products and hair care products saw strong growth as men become increasingly aware of the benefits offered by such products. With rising disposable incomes, an increasing number of women are also buying men’s grooming products for their husbands and boyfriends, further contributing to the growth of this environment.
Government efforts to improve oral hygiene
Government efforts to improve oral health in Malaysia have proved effective in recent year, with the percentage of the population suffering caries falling in all age segments. The government strategy, coupled with rising income levels and increasing education among consumers, boosted sales of more advanced oral hygiene products in 2006. While staples such as toothpaste and toothbrushes continued to dominate sales, there was increasing interest in products previously considered non-essential, particularly mouthwashes/dental rinses and dental floss. This was most evident in urban areas, and considerable potential for further growth remains.
Modern products to continue developing
Products with a natural positioning and aromatherapy benefits are likely to prove increasingly popular in coming years, underpinned by rising consumer awareness as a result of manufacturers’ advertising and promotional efforts, coupled with rising income levels in urban areas. Consumers will increasingly seek products offering health or care benefits, while working women will seek products offering a sense of indulgence. Products such as skin care products fortified with aloe vera, long-lasting lipsticks or luxury shower products are all expected to see increased demand as Malaysian consumers seek to indulge themselves on a more regular basis. There is even potential for growth among less affluent consumers as they trade up from traditional products such as talcum powder, to more modern solutions such as stick deodorants.
Table of contents
COSMETICS AND TOILETRIES IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Industrialisation and economic performance impact growth
More modern products attract consumers
Men an increasingly important consumer segment
Government efforts to improve oral hygiene
Modern products to continue developing
KEY TRENDS AND DEVELOPMENTS
Economic growth and industrialisation boost cosmetics and toiletries market
Malaysians become increasingly interested in western-style products
Male consumers increasingly important to cosmetics and toiletries market
Added value ingredients become increasingly important
More specialist channels gain share
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - MALAYSIA
ANAKKU BABY PRODUCTS SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Anakku Baby Products Sdn Bhd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 2 Audrey International (M) Bhd: Competitive Position 2006
GINVERA MARKETING ENTERPRISE SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Ginvera Marketing Enterprise Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Ginvera Marketing Enterprise Sdn Bhd: Competitive Position 2006
LAM SOON (M) BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lam Soon (M) Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Lam Soon (M) Bhd: Competitive Position 2006
UNZA NUSANTARA SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Unza Nusantara Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Unza Nusantara Sdn Bhd: Competitive Position 2006
BABY CARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
Table 18 Baby Care Premium Brand Rankings 2006
BATH AND SHOWER PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 20 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 21 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 22 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 23 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 24 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 26 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 27 Sales of Deodorants by Subsector: Value 2001-2006
Table 28 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 29 Deodorants Company Shares by Retail Value 2002-2006
Table 30 Deodorants Brand Shares by Retail Value 2003-2006
Table 31 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 32 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 33 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 34 Deodorants Premium Brand Rankings 2006
HAIR CARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Hair Care by Subsector: Value 2001-2006
Table 36 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 37 Hair Care Company Shares by Retail Value 2002-2006
Table 38 Hair Care Brand Shares by Retail Value 2003-2006
Table 39 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 40 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 41 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 42 Hair Care Premium Brand Rankings 2006
Table 43 Styling Agents by Type 2001-2006
Table 44 Styling Agents Brand Shares by Retail Value 2003-2006
Table 45 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 46 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 48 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 49 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 50 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 51 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 52 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 54 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 56 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 57 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 58 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 59 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 60 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 62 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 63 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 64 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 65 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 66 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 67 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 68 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 69 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 70 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Fragrances by Subsector: Value 2001-2006
Table 73 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 74 Fragrances Company Shares by Retail Value 2002-2006
Table 75 Fragrances Brand Shares by Retail Value 2003-2006
Table 76 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 77 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Sales of Skin Care by Subsector: Value 2001-2006
Table 79 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 80 Sales of Facial Care by Subsector: Value 2001-2006
Table 81 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 82 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 83 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 84 Sales of Body Care by Subsector: Value 2001-2006
Table 85 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 86 Skin Care Company Shares by Retail Value 2002-2006
Table 87 Skin Care Brand Shares by Retail Value 2003-2006
Table 88 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 89 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 90 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 91 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 92 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 93 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 94 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 95 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 96 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 97 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 98 Sales of Depilatories by Subsector: Value 2001-2006
Table 99 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 100 Depilatories Company Shares by Retail Value 2002-2006
Table 101 Depilatories Brand Shares by Retail Value 2003-2006
Table 102 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 103 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Sun Care by Subsector: Value 2001-2006
Table 105 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 106 Sun Care Company Shares by Retail Value 2002-2006
Table 107 Sun Care Brand Shares by Retail Value 2003-2006
Table 108 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 109 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 110 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 111 Sun Care Premium Brand Rankings 2006