Cosmetics And Toiletries in Malaysia
Euromonitor International's Cosmetics And Toiletries in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 139 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries posts a stronger performance in 2008
Cosmetics and toiletries posted slightly stronger growth in 2008 than in 2007, due to various new product launches during 2008 which attracted consumers. Consumers also appeared to be more willing to pay for higher value products which promised better quality or greater benefits, such as whitening, multi-functions and anti-ageing. However, the economic downturn in late 2008 still dampened the overall performance of cosmetics and toiletries to some extent.
More products offer convenience and functional attributes
Modernisation and urbanisation have significantly impacted consumers’ lifestyles and preferences. Sophisticated consumers are increasingly demanding convenience and functional products in terms of packaging, application and delivery format. With increasingly affluent consumers able to pay for premium brands or more expensive products, manufacturers worked hard in this direction, by introducing new products which offered convenience and functional benefits during 2008.
International manufacturers dominate in 2008
The top ten positions in cosmetics and toiletries were mainly occupied by international manufacturers in 2008, with Unza (M) Sdn Bhd the only domestic player present. Leading international players managed to maintain their positions by introducing new products regularly, as well as engaging in strong marketing campaigns, given their larger budgets than domestic players. Nonetheless, a small number of domestic manufacturers were also visible in cosmetics and toiletries, owing to their strong brand heritage and high levels of consumer trust.
Non-grocery retailers expands its distribution share
Grocery retailers continued to do well in retail sales of cosmetics and toiletries in Malaysia, mainly due to the dominance of mass brands. Grocery retailers such as supermarkets/hypermarkets supplied a comprehensive range of mass cosmetics and toiletries brands, while independent small grocers continued to be an important distribution channel in rural areas. Nonetheless, grocery retailers experienced a slowdown in distribution share in 2008, with sales of cosmetics and toiletries through non-grocery retailers such as department stores, chemists/pharmacies and parapharmacies/drugstores expanding.
Cosmetics and toiletries expected to see a positive performance
Cosmetics and toiletries is anticipated to record faster constant value growth in the forecast period than was achieved in the review period. However, the performance of cosmetics and toiletries is likely to be slightly hit in 2009, amidst the economic recession, as consumers are likely to cut back on non-essential products such as nourishers/anti-agers, or may even trade down to mass brands. Moving forward, consumers are likely to return to their previous demands for more advanced product variants, such as firming in bath and shower products, as well as anti-ageing in skin care, amongst others. That said, increased sophistication and education of consumers in terms of cosmetics and toiletries will lead consumers to become more adventurous and selective about brands and products over the forecast period.
Table of contents
COSMETICS AND TOILETRIES IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries posts a stronger performance in 2008
More products offer convenience and functional attributes
International manufacturers dominate in 2008
Non-grocery retailers expands its distribution share
Cosmetics and toiletries expected to see a positive performance
KEY TRENDS AND DEVELOPMENTS
Consumers become more discerning as the economy slows
Cosmetics manufactured or marketed by ASEAN firms are exempt from registration
Non-grocery retailers becomes an increasingly popular distribution channel
Increased number of cosmetics and toiletries products with convenient features
More players target the younger generation
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
ALLIANCE COSMETICS SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alliance Cosmetics Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Alliance Cosmetics Sdn Bhd: Competitive Position 2008
ASIA BRANDS MANAGEMENT SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Asia Brands Management Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Asia Brands Management Sdn Bhd: Competitive Position 2008
DE FREE (M) SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 De Free (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 De Free (M) Sdn Bhd: Competitive Position 2008
GINVERA MARKETING ENTERPRISE SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Ginvera Marketing Enterprise Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Ginvera Marketing Sdn Bhd: Competitive Position 2008
ZAITUN INDUSTRIES SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Zaitun Industries Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Zaitun Industries Sdn Bhd: Competitive Position 2008
BABY CARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 22 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 27 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 28 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 29 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 30 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 31 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 32 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 33 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Deodorants by Subsector: Value 2003-2008
Table 35 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 36 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 37 Deodorants Company Shares by Retail Value 2004-2008
Table 38 Deodorants Brand Shares by Retail Value 2005-2008
Table 39 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Hair Care by Subsector: Value 2003-2008
Table 43 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 44 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 45 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 46 Hair Care Company Shares by Retail Value 2004-2008
Table 47 Hair Care Brand Shares by Retail Value 2005-2008
Table 48 Styling Agents Brand Shares by Retail Value 2005-2008
Table 49 Colourants Brand Shares by Retail Value 2005-2008
Table 50 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 51 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 52 Hair Care Premium Brand Shares 2005-2008
Table 53 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 54 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 55 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 57 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 58 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 59 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 60 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 61 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 62 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 63 Lip Products Brand Shares by Retail Value 2005-2008
Table 64 Nail Products Brand Shares by Retail Value 2005-2008
Table 65 Colour Cosmetics Premium Brand Shares 2005-2008
Table 66 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 67 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 68 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Sales of Electric Shavers by Value 2004-2008
Table 70 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 71 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 73 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 74 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 75 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 76 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 77 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 79 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 80 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 81 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 83 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 84 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 85 Toothpaste Brand Shares by Retail Value 2005-2008
Table 86 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 87 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 88 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 89 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 90 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 91 Sales of Fragrances by Subsector: Value 2003-2008
Table 92 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 93 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 94 Fragrances Company Shares by Retail Value 2004-2008
Table 95 Fragrances Brand Shares by Retail Value 2005-2008
Table 96 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 97 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 98 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 99 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 100 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Sales of Skin Care by Subsector: Value 2003-2008
Table 102 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 103 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 104 Skin Care Company Shares by Retail Value 2004-2008
Table 105 Skin Care Brand Shares by Retail Value 2005-2008
Table 106 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 107 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 108 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 109 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 110 Skin Care Premium Brand Shares 2005-2008
Table 111 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 112 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 113 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 114 Sales of Depilatories by Subsector: Value 2003-2008
Table 115 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 116 Depilatories Company Shares by Retail Value 2004-2008
Table 117 Depilatories Brand Shares by Retail Value 2005-2008
Table 118 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 119 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 120 Sales of Sun Care by Subsector: Value 2003-2008
Table 121 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 122 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 123 Sun Care Company Shares by Retail Value 2004-2008
Table 124 Sun Care Brand Shares by Retail Value 2005-2008
Table 125 Sun Care Premium Brand Shares 2005-2008
Table 126 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 127 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 128 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013