Cosmetics And Toiletries in Norway
Euromonitor International's Cosmetics And Toiletries in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 130 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Healthy growth continues for cosmetics and toiletries
In 2007, current value sales for cosmetics and toiletries saw steady growth. Health and wellbeing is in focus for most Norwegian consumers, who are increasingly able to afford to pamper themselves. In recent decades, the Norwegian economy was one of the best performers in the industrialised world. Household consumption grew steadily in the first half of 2006 but is expected to rise steadily in 2007 and 2008 according to government forecasts.
Cosmetics and toiletries products need to be eco-friendly
Concern about eco-friendly cosmetics and toiletries in the general population is likely to grow during the forecast period. With more concern over the environment, Norwegian consumers will be selective and focus on purchasing products that are environmentally-friendly. Interest groups increasingly have the power to impact on the success or failure of various brands, even the brands of major players. Leading brands must therefore ensure all ingredients for their products are environmentally-friendly and engage in responsible marketing, either directly informing consumers that products are environmentally-friendly or through philanthropic work related to the environment.
The Swan label is also an important means for cosmetics and toiletries to communicate environmentally-friendly characteristics for products. This label enables new players to easily position their brands as eco-friendly, especially in the mass-market. Niche brands are expected to increasingly use this eco-label to differentiate their brands from the competition.
Multinational players dominate cosmetics and toiletries in Norway
Of the many companies supplying cosmetics and toiletries to Norwegian consumers, multinationals lead. The leading players are L’Oréal Norge AS, Lilleborg AS, Procter & Gamble Norge AS, Midelfart Sonesson AS, Engelschiøn Marwell Hauge AS (EMH) and Beiersdorf AS. Lilleborg is the only domestic player among the leading companies. Midelfart Sonesson AS and Engelschiøn Marwell Hauge AS are primarily distributors of international brands, while the remaining companies are local subsidiaries of multinationals.
Retailers upgrade shopping experience
2007 saw the introduction of new retail concepts to make shopping more comfortable, fun and convenient. Some chains incorporated new services to transform a visit to a perfumery or drugstore into an exciting shopping experience. Other health and beauty retailers are adopting multi-channel distribution strategies. Two perfumery chains, Gimle Parfymeriet and Esthetique, launched websites to promote their products. Tahitian Noni meanwhile combines a retail outlet in central Oslo with catalogue sales and direct sales offering multiple means of purchasing. Other retail chains including Esthetique, Fredrik & Lovisa and Apotek1 are expanding their outlets and upgrading their product assortment.
Healthy growth expected during forecast period
Constant value sales for cosmetics and toiletries are expected to see a similar growth during the forecast period to that seen during the review period. Some product categories, including oral hygiene are already mature and not expected to see significant changes in consumption during the forecast period. The fastest growth is expected for Sun Care products. This will be due to more sales of premium and specialist products sold through pharmacies and specialists. Continued increases in Norwegians travelling abroad will also help sales of sun care.
Sales of skin care and men's grooming products will also be dynamic. The former will benefit from more higher value cosmeceutical brands and the latter from increased male vanity.
Table of contents
COSMETICS AND TOILETRIES IN NORWAY : MARKET INSIGHT
EXECUTIVE SUMMARY
Healthy growth continues for cosmetics and toiletries
Cosmetics and toiletries products need to be eco-friendly
Multinational players dominate cosmetics and toiletries in Norway
Retailers upgrade shopping experience
KEY TRENDS AND DEVELOPMENTS
Products with natural ingredients in increasing demand
Eco-friendly products
Spa concepts growing in popularity
Cosmeceuticals are booming
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NORWAY
DERMANOR AS - COSMETICS AND TOILETRIES - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dermagruppen AS: Key Facts
Summary 3 Dermanor AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Dermanor AS: Competitive Position 2007
ENGELSCHIøN MARWELL HAUGE AS - COSMETICS AND TOILETRIES - NORWAY
STRATEGIC DIRECTION
Summary 5 Engelschiøn Marwell Hauge AS: Key Facts
Summary 6 Engelschiøn Marwell Hauge AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Engelschiøn Marwell Hauge AS: Competitive Position 2006
LILLEBORG AS - COSMETICS AND TOILETRIES - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Lilleborg AS: Key Facts
Summary 9 Lilleborg AS: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 10 Lilleborg AS: Production Statistics
COMPETITIVE POSITIONING
Summary 11 Lilleborg AS: Competitive Position 2007
MIDELFART SONESSON AS - COSMETICS AND TOILETRIES - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Midelfart Sonesson AS: Key Facts
Summary 13 Midelfart Sonesson AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Midelfart Sonesson AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Midelfart Sonesson AS: Competitive Position 2007
VALIDUS AS - COSMETICS AND TOILETRIES - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Validus AS: Key Facts
Summary 17 Validus: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
BABY CARE IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Baby Care Premium Brand Shares 2007
Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 29 Bath and Shower Products Premium Brand Shares 2007
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2002-2007
Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 35 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 36 Deodorants Company Shares by Retail Value 2003-2007
Table 37 Deodorants Brand Shares by Retail Value 2004-2007
Table 38 Deodorants Premium Brand Shares 2007
Table 39 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Hair Care by Subsector: Value 2002-2007
Table 43 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 44 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 45 Hair Care Company Shares by Retail Value 2003-2007
Table 46 Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Styling Agents Brand Shares by Retail Value 2004-2007
Table 48 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 49 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 50 Hair Care Premium Brand Shares 2007
Table 51 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 52 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 53 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
Table 54 Retail Sales of Styling Agents by Type 2003-200
COLOUR COSMETICS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 56 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 57 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 58 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 59 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 60 Colour Cosmetics Premium Brand Shares 2007
Table 61 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 62 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 63 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 65 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 66 Sales of Men's Razors and Blades by Type 2005-2007
Table 67 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 68 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 69 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 70 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
Table 71 Retail Sales of Electric Shavers 2003-2007
ORAL HYGIENE IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 73 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 74 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 75 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 76 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 77 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 78 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 79 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 81 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Sales of Fragrances by Subsector: Value 2002-2007
Table 83 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 84 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 85 Fragrances Company Shares by Retail Value 2003-2007
Table 86 Fragrances Brand Shares by Retail Value 2004-2007
Table 87 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 88 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 89 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Skin Care by Subsector: Value 2002-2007
Table 91 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 92 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 93 Skin Care Company Shares by Retail Value 2003-2007
Table 94 Skin Care Brand Shares by Retail Value 2004-2007
Table 95 Skin Care Premium Brand Shares 2007
Table 96 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 97 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 98 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Depilatories by Subsector: Value 2002-2007
Table 100 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 101 Depilatories Company Shares by Retail Value 2003-2007
Table 102 Depilatories Brand Shares by Retail Value 2004-2007
Table 103 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Sun Care by Subsector: Value 2002-2007
Table 106 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 107 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 108 Sun Care Company Shares by Retail Value 2003-2007
Table 109 Sun Care Brand Shares by Retail Value 2004-2007
Table 110 Sun Care Premium Brand Shares 2007
Table 111 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 112 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 113 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012