Cosmetics And Toiletries in Poland
Euromonitor International's Cosmetics And Toiletries in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 154 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
The primacy of appearance propels demand for cosmetics and toiletries
Cosmetics and toiletries as whole enjoyed healthy growth over the review period, due to the rising importance of appearance issues. More Poles are paying attention to how they look and feel, which translates into growing interest in more specialised cosmetics that are suitable for different skin types and skin problems. The media play an important role in shaping demand for cosmetics and toiletries, as they promote beauty standards heavily. Therefore, a growing number of Poles, both women and men, wish to achieve the looks of popular celebrities, and hence they spend more on health and wellness products and a comprehensive range of cosmetics and toiletries.
Ongoing product specialisation and segmentation
In the face of toughening competition and the increasing sophistication of consumer needs, all major manufacturers have gradually increased their spending on research and development. New product developments help arouse consumer interest and in this way enable companies to gain a competitive advantage. As well as developing novel ingredients and more advanced formulas, manufacturers try to differentiate their product portfolios by rolling out more specialised products, eg hair care suited to different hair colours, hair lengths or hair textures. Product segmentation on the basis of age and gender has also become a common option.
Multinationals hold dominant positions
Multinationals lead sales of cosmetics and toiletries, with Procter & Gamble Polska Sp zoo, Avon Cosmetics Polska Sp zoo, Coty Polska Sp zoo, L’Oréal Polska Sp zoo, and Unilever Polska SA being the top five players. Their strong positions are attributable to their well-established brand names, broad product offer, wide availability, heavy advertising and substantial R&D budgets, which enable them to introduce innovations on a regular basis. Major domestic manufacturers, like Grupa Kolastyna SA, Laboratorium Kosmetyczne Dr Irena Eris SA and Ziaja Ltd Zaklad Produkcji Lekow Sp zoo, are aiming to improve their performances further, by launching more advanced products and investing in mass media campaigns.
Specialist retailers gain ground
Specialist retailers, like beauty specialist retailers (eg Sephora, Douglas, Marionnaud) and parapharmacies/drugstores (eg Rossmann, Drogerie Natura), are gradually gain popularity among Polish consumers, as they offer a wide selection of products, frequent price promotions and professional advice on cosmetics and toiletries. The expansion of major chains translates into greater availability; however, large and medium sized cities remain the main focus for such retailers, and residents of smaller towns and cities are more inclined to shop for cosmetics and toiletries in large-scale grocery outlets.
Optimistic forecast for future growth in cosmetics and toiletries
Over the forecast period, the cosmetics and toiletries market in Poland is expected to enjoy positive development, with skin care and hair care being the most dynamic sectors. Value growth is likely to be slightly stronger compared to the review period. Despite the economic slowdown, major players do not expect any rapid retreat from cosmetics and toiletries, as they are a part of daily hygiene regimes. As consumer demand becomes more sophisticated, a growing number of Poles are likely to reach for more advanced products that offer additional benefits. Upper income consumers are predicted to show an increasing interest in premium brands, which will boost value sales of cosmetics and toiletries.
Table of contents
COSMETICS AND TOILETRIES IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
The primacy of appearance propels demand for cosmetics and toiletries
Ongoing product specialisation and segmentation
Multinationals hold dominant positions
Specialist retailers gain ground
Optimistic forecast for future growth in cosmetics and toiletries
KEY TRENDS AND DEVELOPMENTS
Rising importance of health and wellness impacts sales of cosmetics and toiletries
Celebrity endorsement being a popular promotional tool
Domestic companies aim at strengthening their positions
Product specialisation a key direction in new product development
Anti-ageing, a hot trend
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
LOCAL COMPANY PROFILES - POLAND
LABORATORIUM KOSMETYCZNE DR IRENA ERIS SA - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts
Summary 2 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Laboratorium Kosmetyczne Dr Irena Eris SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2008
OCEANIC PRZEDSIEBIORSTWO FARMACEUTYCZNO-KOSMETYCZNE - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Key Facts
Summary 6 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Competitive Position 2008
POLLENA-EWA SA - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Pollena Ewa SA: Key Facts
Summary 10 Pollena Ewa SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Pollena Ewa SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Pollena Ewa SA: Competitive Position 2008
SORAYA SA - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Soraya SA: Key Facts
Summary 14 Soraya SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Soraya SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Soraya SA: Competitive Position 2008
ZIAJA LTD ZAKLAD PRODUKCJI LEKOW SP ZOO - COSMETICS AND TOILETRIES - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Key Facts
Summary 18 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 20 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Competitive Position 2008
BABY CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 22 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 27 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 28 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 29 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 30 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 31 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 32 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 33 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Deodorants by Subsector: Value 2003-2008
Table 35 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 36 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 37 Deodorants Company Shares by Retail Value 2004-2008
Table 38 Deodorants Brand Shares by Retail Value 2005-2008
Table 39 Deodorants Premium Brand Shares 2005-2008
Table 40 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 41 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 42 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Sales of Hair Care by Subsector: Value 2003-2008
Table 44 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 45 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 46 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 47 Hair Care Company Shares by Retail Value 2004-2008
Table 48 Hair Care Brand Shares by Retail Value 2005-2008
Table 49 Styling Agents Brand Shares by Retail Value 2005-2008
Table 50 Colourants Brand Shares by Retail Value 2005-2008
Table 51 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 52 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 53 Hair Care Premium Brand Shares 2005-2008
Table 54 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 55 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 56 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 58 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 59 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 60 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 61 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 62 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 63 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 64 Lip Products Brand Shares by Retail Value 2005-2008
Table 65 Nail Products Brand Shares by Retail Value 2005-2008
Table 66 Colour Cosmetics Premium Brand Shares 2005-2008
Table 67 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 68 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 69 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Electric Shavers by Value 2004-2008
Table 71 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 72 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 73 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 74 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 75 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 76 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 77 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 78 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2008
Table 80 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 81 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 82 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 83 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 84 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 85 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 86 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 87 Toothpaste Brand Shares by Retail Value 2005-2008
Table 88 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 89 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 90 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 91 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 92 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Fragrances by Concentration: % Value Analysis 2004-2008
Table 94 Sales of Fragrances by Subsector: Value 2003-2008
Table 95 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 96 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 97 Fragrances Company Shares by Retail Value 2004-2008
Table 98 Fragrances Brand Shares by Retail Value 2005-2008
Table 99 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 100 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 101 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 102 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 103 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Skin Care by Subsector: Value 2003-2008
Table 105 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 106 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 107 Skin Care Company Shares by Retail Value 2004-2008
Table 108 Skin Care Brand Shares by Retail Value 2005-2008
Table 109 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 110 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 111 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 112 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 113 Skin Care Premium Brand Shares 2005-2008
Table 114 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 115 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 116 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Sales of Depilatories by Subsector: Value 2003-2008
Table 118 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 119 Depilatories Company Shares by Retail Value 2004-2008
Table 120 Depilatories Brand Shares by Retail Value 2005-2008
Table 121 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 122 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Sun Protection by Factor: % Value Analysis 2004-2008
Table 124 Sales of Sun Protection by Formulation: % Value Analysis 2004-2008
Table 125 Sales of Self-Tanning by Formulation: % Value Analysis 2004-2008
Table 126 Sales of Sun Care by Subsector: Value 2003-2008
Table 127 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 128 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 129 Sun Care Company Shares by Retail Value 2004-2008
Table 130 Sun Care Brand Shares by Retail Value 2005-2008
Table 131 Sun Care Premium Brand Shares 2005-2008
Table 132 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 133 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 134 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013