Cosmetics And Toiletries in Portugal
Euromonitor International's Cosmetics And Toiletries in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 122 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries growth slows due to economic uncertainty
Portuguese cosmetics and toiletries’ sales continued to slow in 2006, affected by economic uncertainty and low consumer confidence. Demand for certain types of cosmetics are being constrained by this, although on the other hand Portuguese consumers are also becoming more concerned about their appearance, as well as more beauty- and health-conscious, which is helping sales.
Mass retailers strong
The majority of new products released at premium positions, after being initially channelled via specialists, rapidly become available via mass-market channels, notably supermarkets/hypermarkets. Large chained retailers benefited from new building legislation and increased share in every area of retail, including cosmetics and toiletries.
Fierce competition drives innovation
Manufacturers are increasingly forced to make large investments in innovation in order to defend share, as consumer expectations rise. To serve changing consumer dynamics, new products and brands need short life-cycles and a visible improvement in innovation in order to remain competitive. 2006 also saw a marked increase in marketing activity from larger companies in support of new launches.
Multinational companies continue to lead sales
Portuguese cosmetics and toiletries is dominated by multinationals, thanks to their large capital for investment in product development and marketing. Imported brands are significant. Portuguese consumers’ preference is for international rather than domestic brands, as they are often sceptical of frequently avoid national retailers and brands.
Ecological and health awareness continue to redefine production
Concerns about products’ environmental impact had an increasing effect on Portuguese cosmetics and toiletries over the review period. In 2006, many companies marketed products and brands on the back of social or environmental campaigns. The packaging of new products is also an important issue and new products are typically launched in environmentally-friendly materials. There was also an increased emphasis on functionality, with manufacturers addressing consumers’ health concerns by producing cosmetics based on natural agents.
Table of contents
COSMETICS AND TOILETRIES IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries growth slows due to economic uncertainty
Mass retailers strong
Fierce competition drives innovation
Multinational companies continue to lead sales
Ecological and health awareness continue to redefine production
KEY TRENDS AND DEVELOPMENTS
Portuguese economy and demographics slowing growth
New legislation for retailers results in construction of new outlets
Retailers develop differentiation strategies for changing consumers
Cosmetics and toiletries dominated by foreign producers
Marketing and advertising strategies increasingly specific
Environmental and ecological issues drive sales
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - PORTUGAL
ACH BRITO - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Claus Porto: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 2 ACH Brito: Competitive Position 2006
DERMOTECA-PRODUTOS QUIMICOS E DERMATOLOGICOS SA - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Dermoteca – Produtos Quimicos e Dermatológicos, SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PIERRE FABRE COSMETIQUE PORTUGAL LDA - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Pierre Fabre Cosmetique Portugal Lda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Pierre Fabre Cosmetique Portugal Lda: Competitive Position 2006
RECKITT BENCKISER PORTUGAL LDA - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Reckitt Benckiser Portugal Lda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Reckitt Benckiser Portugal Lda: Competitive Position 2006
TUDO AZUL SA - COSMETICS AND TOILETRIES - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Tudo Azul SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Tudo Azul SA: Competitive Position 2006
BABY CARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Baby Care by Subsector: Value 2001-2006
Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
Table 13 Baby Care Company Shares by Retail Value 2002-2006
Table 14 Baby Care Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
BATH AND SHOWER PRODUCTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Bath and Shower Products by Subsector: Value 2001-2006
Table 19 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
Table 20 Bath and Shower Products Company Shares by Retail Value 2002-2006
Table 21 Bath and Shower Products Brand Shares by Retail Value 2003-2006
Table 22 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
Table 23 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
Table 25 Bath and Shower Products Premium Brand Rankings 2006
DEODORANTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Deodorants by Subsector: Value 2001-2006
Table 27 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 28 Deodorants Company Shares by Retail Value 2002-2006
Table 29 Deodorants Brand Shares by Retail Value 2003-2006
Table 30 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 31 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 32 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 33 Deodorants Premium Brand Rankings 2006
HAIR CARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Hair Care by Subsector: Value 2001-2006
Table 35 Sales of Hair Care by Subsector: % Value Growth 2001-2006
Table 36 Hair Care Company Shares by Retail Value 2002-2006
Table 37 Hair Care Brand Shares by Retail Value 2003-2006
Table 38 Forecast Sales of Hair Care by Subsector: Value 2006-2011
Table 39 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
Table 40 Hair Care Premium Vs Mass % Analysis 2001-2006
Table 41 Hair Care Premium Brand Rankings 2006
Table 42 Styling Agents by Type 2001-2006
Table 43 Styling Agents Brand Shares by Retail Value 2003-2006
Table 44 Salon Hair Care Company Shares by Retail Value 2002-2006
Table 45 Salon Hair Care Brand Shares by Retail Value 2003-2006
COLOUR COSMETICS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Colour Cosmetics by Subsector: Value 2001-2006
Table 47 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
Table 48 Colour Cosmetics Company Shares by Retail Value 2002-2006
Table 49 Colour Cosmetics Brand Shares by Retail Value 2003-2006
Table 50 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
Table 51 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
Table 52 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
Table 53 Colour Cosmetics Premium Brand Rankings 2006
MEN'S GROOMING PRODUCTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Men's Grooming Products by Subsector: Value 2001-2006
Table 55 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
Table 56 Men's Grooming Products Company Shares by Retail Value 2002-2006
Table 57 Men's Grooming Products Brand Shares by Retail Value 2003-2006
Table 58 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
Table 59 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
ORAL HYGIENE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Retail Sales of Toothpaste by Type: % Analysis 2002-2006
Table 61 Sales of Oral Hygiene by Subsector: % Value Growth 2001-2006
Table 62 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 63 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 64 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 65 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 66 Retail Sales of Manual Toothbrushes by Type: % Analysis 2002-2006
Table 67 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 68 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 69 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 70 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 72 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
FRAGRANCES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Sales of Fragrances by Subsector: Value 2001-2006
Table 74 Sales of Fragrances by Subsector: % Value Growth 2001-2006
Table 75 Fragrances Company Shares by Retail Value 2002-2006
Table 76 Fragrances Brand Shares by Retail Value 2003-2006
Table 77 Forecast Sales of Fragrances by Subsector: Value 2006-2011
Table 78 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
SKIN CARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Sales of Skin Care by Subsector: Value 2001-2006
Table 80 Sales of Skin Care by Subsector: % Value Growth 2001-2006
Table 81 Sales of Facial Care by Subsector: Value 2001-2006
Table 82 Sales of Facial Care by Subsector: % Value Growth 2001-2006
Table 83 Sales of Facial Cleansers by Subsector: Value 2001-2006
Table 84 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
Table 85 Sales of Body Care by Subsector: Value 2001-2006
Table 86 Sales of Body Care by Subsector: % Value Growth 2001-2006
Table 87 Skin Care Company Shares by Retail Value 2002-2006
Table 88 Skin Care Brand Shares by Retail Value 2003-2006
Table 89 Forecast Sales of Skin Care by Subsector: Value 2006-2011
Table 90 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
Table 91 Forecast Sales of Facial Care by Subsector: Value 2006-2011
Table 92 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
Table 93 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
Table 94 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
Table 95 Forecast Sales of Body Care by Subsector: Value 2006-2011
Table 96 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
Table 97 Skin Care Premium Vs Mass % Analysis 2001-2006
Table 98 Skin Care Premium Brand Rankings 2006
DEPILATORIES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Depilatories by Subsector: Value 2001-2006
Table 100 Sales of Depilatories by Subsector: % Value Growth 2001-2006
Table 101 Depilatories Company Shares by Retail Value 2002-2006
Table 102 Depilatories Brand Shares by Retail Value 2003-2006
Table 103 Forecast Sales of Depilatories by Subsector: Value 2006-2011
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
SUN CARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Sun Care by Subsector: Value 2001-2006
Table 106 Sales of Sun Care by Subsector: % Value Growth 2001-2006
Table 107 Sun Care Company Shares by Retail Value 2002-2006
Table 108 Sun Care Brand Shares by Retail Value 2003-2006
Table 109 Forecast Sales of Sun Care by Subsector: Value 2006-2011
Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
Table 111 Sun Care Premium Vs Mass % Analysis 2001-2006
Table 112 Sun Care Premium Brand Rankings 2006
Table 113 Retail Sales of Sun Protection by Factor: % Analysis 2002-2006