Cosmetics And Toiletries in Russia
Euromonitor International's Cosmetics And Toiletries in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 155 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Another year of dynamic growth
In 2008 the cosmetics and toiletries market in Russia once again saw double-digit growth in current value terms. The most dynamic performances were demonstrated by depilatories, sun care and skin care. Product innovations and launches of masstige and premium product ranges were the main factors behind the dynamic value growth.
Direct sellers remain most active
Direct selling operators succeed in Russia due to the underdeveloped retail infrastructure in many regions of the country. Agents, most of which are part-timers looking for additional income, provide valuable advice and special offers promoted by each new catalogue. However, supermarkets/hypermarkets, specialised beauty retailers and pharmacies/drugstores consistently eroded the dominance of direct sellers in the regions.
Value-added products revive sales in mature segments
Overall growth was constrained by the poor development of mature products such as shampoo, toothpaste and bar soap. Over the review period the performance of stagnating product types was driven mainly by expensive products, which led to increases in average unit prices. Before the current financial crisis there was evidence of an accelerating shift from mass-market cosmetics to higher-quality products and premium brands, positioned as more healthy, natural and multifunctional. Such offerings include multifunctional toothpaste and professional hair care brands.
Multifunctionality a key trend of innovation
The leading operators sharpened innovations through improvement of the multifunctional effects of new brands, so that innovations help grab value share from competitors. For example, foundation products with sun protection effects take some value sales from facial sun protection products, and general purpose body care lotions with self-tanning effects take value sales from self-tanning products. Recent launches of body care lotions with slowing hair growth effects will negatively affect consumption of hair removers and pre-shave products.
Consolidation restrains new companies’ appearance
Over the review period multinational operators continued consolidation throughout the cosmetics and toiletries market. Procter & Gamble and L’Oréal Group, the leading global operators, proved the advantages of consolidation as they became the absolute leaders in some categories. Consolidation will probably intensify due to the current financial crisis, which has drastically impacted numerous smaller operators.
Slower growth predicted for forecast period
Over the forecast period the cosmetics and toiletries market in Russia is expected to see slower growth in constant value terms than over the review period. The market will exhibit maturity and relative saturation in major beauty categories such as hair care, bath and shower products, oral hygiene, colour cosmetics and deodorants. The financial crisis will aggravate the economic environment, with consumers switching to lower-price alternatives or even eschewing cosmetics and toiletries perceived as unnecessary.
Table of contents
COSMETICS AND TOILETRIES IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Another year of dynamic growth
Direct sellers remain most active
Value-added products revive sales in mature segments
Multifunctionality a key trend of innovation
Consolidation restrains new companies’ appearance
Slower growth predicted for forecast period
KEY TRENDS AND DEVELOPMENTS
Consumers prepare to decrease consumption of premium brands
Direct sellers benefit from financial crisis
Natural origin and tasty scents remain a key trend of innovation
Health and personal image concerns influence distribution patterns
Multinationals keep leadership
CITY KEY TRENDS AND DEVELOPMENTS
Moscow
St Petersburg
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Sales of Cosmetics and Toiletries by City: Value 2003-2008
Table 6 Sales of Cosmetics and Toiletries by City: % Value Growth 2003-2008
Table 7 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 8 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 9 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 10 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 11 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 13 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 15 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Table 16 Forecast Sales of Cosmetics and Toiletries by City: Value 2008-2013
Table 17 Forecast Sales of Cosmetics and Toiletries by City: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - RUSSIA
ARNEST OAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arnest OAO: Key Facts
Summary 3 Arnest OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Arnest OAO: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Arnest OAO: Competitive Position 2008
FABERLIC OAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Faberlic OAO: Key Facts
Summary 7 Faberlic OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Faberlic OAO: Competitive Position 2008
KOSMETIKMARKET-CENTRE OOO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
Key Facts
Summary 9 Kosmetikmarket-Centre OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Kosmetikmarket-Centre OOO: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Kosmetikmarket-Centre OOO: Competitive Position 2008
NOVAYA ZARYA-NOUVELLE ETOILE ZAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Novaya Zarya-Nouvelle Etoile ZAO: Key Facts
Summary 13 Novaya Zarya-Nouvelle Etoile ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Novaya Zarya-Nouvelle Etoile ZAO: Competitive Position 2008
VESNA PKK OAO - COSMETICS AND TOILETRIES - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Vesna OAO PKK: Key Facts
Summary 16 Vesna OAO PKK: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Vesna OAO PKK: Competitive Position 2008
BABY CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Baby Care by Subsector: Value 2003-2008
Table 19 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 20 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 21 Baby Care Company Shares by Retail Value 2004-2008
Table 22 Baby Care Brand Shares by Retail Value 2005-2008
Table 23 Baby Care Premium Brand Shares 2005-2008
Table 24 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 25 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 26 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 27 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 28 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 30 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 31 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 32 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 33 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 34 Bath and Shower Products Premium Brand Shares 2005-2008
Table 35 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 36 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 37 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Deodorants by Subsector: Value 2003-2008
Table 39 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 40 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 41 Deodorants Company Shares by Retail Value 2004-2008
Table 42 Deodorants Brand Shares by Retail Value 2005-2008
Table 43 Deodorants Premium Brand Shares 2005-2008
Table 44 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 45 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 46 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Hair Care by Subsector: Value 2003-2008
Table 48 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 49 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 50 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 51 Hair Care Company Shares by Retail Value 2004-2008
Table 52 Hair Care Brand Shares by Retail Value 2005-2008
Table 53 Styling Agents Brand Shares by Retail Value 2005-2008
Table 54 Colourants Brand Shares by Retail Value 2005-2008
Table 55 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 56 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 57 Hair Care Premium Brand Shares 2005-2008
Table 58 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 59 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 60 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 62 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 63 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 64 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 65 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 66 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 67 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 68 Lip Products Brand Shares by Retail Value 2005-2008
Table 69 Nail Products Brand Shares by Retail Value 2005-2008
Table 70 Colour Cosmetics Premium Brand Shares 2005-2008
Table 71 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 72 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 73 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Sales of Electric Shavers by Value 2004-2008
Table 75 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 76 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 77 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 78 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 79 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 80 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 81 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 82 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2008
Table 84 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 85 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 86 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 87 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 88 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 89 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 90 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 91 Toothpaste Brand Shares by Retail Value 2005-2008
Table 92 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 93 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 94 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 95 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 96 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Fragrances by Concentration: % Value Analysis 2004-2008
Table 98 Sales of Fragrances by Subsector: Value 2003-2008
Table 99 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 100 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 101 Fragrances Company Shares by Retail Value 2004-2008
Table 102 Fragrances Brand Shares by Retail Value 2005-2008
Table 103 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 104 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 105 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 106 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 107 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 108 Sales of Skin Care by Subsector: Value 2003-2008
Table 109 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 110 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 111 Skin Care Company Shares by Retail Value 2004-2008
Table 112 Skin Care Brand Shares by Retail Value 2005-2008
Table 113 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 114 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 115 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 116 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 117 Skin Care Premium Brand Shares 2005-2008
Table 118 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 119 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 120 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 Sales of Depilatories by Subsector: Value 2003-2008
Table 122 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 123 Depilatories Company Shares by Retail Value 2004-2008
Table 124 Depilatories Brand Shares by Retail Value 2005-2008
Table 125 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 126 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 127 Sales of Sun Protection by Factor: % Value Analysis 2004-2008
Table 128 Sales of Sun Protection by Formulation: % Value Analysis 2004-2008
Table 129 Sales of Self-Tanning by Formulation: % Value Analysis 2004-2008
Table 130 Sales of Sun Care by Subsector: Value 2003-2008
Table 131 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 132 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 133 Sun Care Company Shares by Retail Value 2004-2008
Table 134 Sun Care Brand Shares by Retail Value 2005-2008
Table 135 Sun Care Premium Brand Shares 2005-2008
Table 136 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 137 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 138 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013