Cosmetics And Toiletries in Saudi Arabia
Euromonitor International's Cosmetics And Toiletries in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 134 | Publication date: Jun 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Cosmetics and toiletries market sees current value growth of over 9% in 2007
The Saudi cosmetic and toiletries is the largest and one of the most dynamic in the region. In 2007, total current value sales grew by over 9%, outpacing the growth rate seen the previous year, and also the review period CAGR. This oil-rich country enjoys one of the strongest industries in the world, with its economy continuing to benefit from high global oil prices. The high and increasing per capita income for most Saudis, accompanied by favourable socio-demographic factors, continued to benefit the market as a whole.
Prices increases and aggressive new product developments boost sales
The most two influential factors that largely contributed to strong growth in current value terms of 2007 were price increases, which affected many imported goods across many product groups, especially colour cosmetics, fragrances and skin care, and aggressive new product developments, which remained very dynamic, especially in hair care, skin care, fragrances, oral care and men’s grooming. The latter maintained its position as the most dynamic group in 2007, largely benefiting from several previous launches as well as new offerings such as Gillette Mach3 Power Nitro and Clear anti-dandruff shampoo.
Multinationals dominate but local players and private label products grow
The Saudi cosmetics and toiletries market is characterised by domination by large international companies. Procter & Gamble and Unilever, which both have joint-ventures with local producers, appeared more dominant thanks to the large shares many locally manufactured brands enjoy in products groups with large sales such as bath and shower products, hair care and oral care. Local players with locally-owned brands such as Arabian Oud and Abdul Samed Al Qurashi were also able to feature in the top 10 in 2007, and gained share thanks to their prominent positions in fragrances, namely oriental fragrances/oils, the largest product group in the cosmetics and toiletries market in 2007. The share held by private label products remained marginal in 2007, but continued to advance due to the increasing number of retailers investing in private label products, such as Gazzaz, Mekyajee and Carrefour.
Improved distribution stimulates sales, perfumeries most important channel
In 2007, perfumeries maintained its position as the leading distribution channel for cosmetic and toiletries in Saudi Arabia, followed by supermarkets/hypermarkets. Both channels played a significant role in boosting sales of many product groups, particularly fragrances, colour cosmetics, skin care, hair care, sun care and men’s grooming. Both channels appeared very dynamic in terms of growth in the number of outlets and selling area, thanks to rapid expansion by leading retailers within both. The strong development demonstrated in these and other emerging store-based channels, such as department stores and discounters, continued to prevent the development of non-store sales, which remained marginal in 2007.
Strong momentum to be maintained over forecast period
Sales of cosmetics and toiletries are expected to maintain the same strong momentum in coming years as demonstrated over the review period. Performance will be driven by the same growth factors impinged upon the marketplace in 2007, particularly the continued oil-led boom in the Saudi economy and rising per capita income, ongoing advancements in product development, and increasing sophistication in retail and distribution networks.
Table of contents
COSMETICS AND TOILETRIES IN SAUDI ARABIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries market sees current value growth of over 9% in 2007
Prices increases and aggressive new product developments boost sales
Multinationals dominate but local players and private label products grow
Improved distribution stimulates sales, perfumeries most important channel
Strong momentum to be maintained over forecast period
KEY TRENDS AND DEVELOPMENTS
Buoyant economy favours market in 2007
Price increases spur growth
Demographic factors maintain demand
Continual development in distribution fuels industry
New product development: a key contributor to sales growth across many
product groups in 2007
Multinationals maintain leadership despite competition
MARKET INDICATORS
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SAUDI ARABIA
ABDUL SAMED AL QURASHI CO - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Abdul Samad Al Qurashi Co: Key Facts
Summary 3 Abdul Samad Al Qurashi Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Abdul Samad Al Qurashi Co: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Abdul Samad Al Qurashi Co: Competitive Position 2007
ARABIAN OUD CO - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Arabian Oud Co: Key Facts
Summary 7 Arabian Oud Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Arabian Oud Co: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Arabian Oud Co: Competitive Position 2007
BATTERJEE COSMETICS - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Batterjee Cosmetics: Key Facts
Summary 11 Batterjee Cosmetics: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Batterjee Cosmetics: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Batterjee Cosmetics: Competitive Position 2007
BINZAGR LEVER LTD (UNILEVER ARABIA) - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Binzagr Lever Ltd (Unilever Arabia): Key Facts
Summary 15 Binzagr Lever Ltd (Unilever Arabia): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Binzagr Lever Ltd (Unilever Arabia): Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Binzagr Lever Ltd (Unilever Arabia): Competitive Position 2007
MAHMOUD & ABDEL KHALEK SAEED CO - COSMETICS AND TOILETRIES - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Mahmoud & Abdel Khalek Saeed Co: Key Facts
Summary 19 Mahmoud & Abdel Khalek Saeed Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Mahmoud & Abdel Khalek Saeed Co: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 21 Mahmoud & Abdel Khalek Saeed Co: Competitive Position 2007
BABY CARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Bath and Shower Products Premium Brand Shares 2007
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2002-2007
Table 33 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 34 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 35 Deodorants Company Shares by Retail Value 2003-2007
Table 36 Deodorants Brand Shares by Retail Value 2004-2007
Table 37 Deodorants Premium Brand Shares 2007
Table 38 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 39 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 40 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Retail Sales of Styling Agents by Type 2003-2007
Table 42 Sales of Hair Care by Subsector: Value 2002-2007
Table 43 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 44 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 45 Hair Care Company Shares by Retail Value 2003-2007
Table 46 Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Styling Agents Brand Shares by Retail Value 2004-2007
Table 48 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 49 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 50 Hair Care Premium Brand Shares 2007
Table 51 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 52 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 53 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 55 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 56 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 57 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 58 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 59 Colour Cosmetics Premium Brand Shares 2007
Table 60 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 61 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 62 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Retail Sales of Electric Shavers 2003-2006
Table 64 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 65 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 66 Sales of Men's Razors and Blades by Type 2005-2007
Table 67 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 68 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 69 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 70 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Retail Sales of Toothpaste by Type: % Analysis 2003-2007
Table 72 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 73 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 74 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 75 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 76 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 77 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 78 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 79 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 81 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Sales of Fragrances by Subsector: Value 2002-2007
Table 83 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 84 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 85 Fragrances Company Shares by Retail Value 2003-2007
Table 86 Fragrances Brand Shares by Retail Value 2004-2007
Table 87 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 88 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 89 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Sales of Skin Care by Subsector: Value 2002-2007
Table 91 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 92 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 93 Skin Care Company Shares by Retail Value 2003-2007
Table 94 Skin Care Brand Shares by Retail Value 2004-2007
Table 95 Skin Care Premium Brand Shares 2007
Table 96 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 97 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 98 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Depilatories by Subsector: Value 2002-2007
Table 100 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 101 Depilatories Company Shares by Retail Value 2003-2007
Table 102 Depilatories Brand Shares by Retail Value 2004-2007
Table 103 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Sun Care by Subsector: Value 2002-2007
Table 106 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 107 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 108 Sun Care Company Shares by Retail Value 2003-2007
Table 109 Sun Care Brand Shares by Retail Value 2004-2007
Table 110 Sun Care Premium Brand Shares 2007
Table 111 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 112 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 113 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012