Cosmetics
Cosmetics and Toiletries

Cosmetics And Toiletries in South Africa

South Africa

Euromonitor International's Cosmetics And Toiletries in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.

Tables: 124  |  Publication date: Jun 2008
Cost: 
GBP1200.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care

Executive summary

Natural ingredients increasingly popular in cosmetics and toiletries

As South Africans become increasingly aware of the ingredients used in their cosmetics and toiletries products, there has been a notable trend towards products made of natural constituents. Consumers believe that natural ingredients are both more ecologically and environmentally friendly, as well as being better for the user’s wellbeing. Baby care products, in particular, are seeing a greater number of new product developments featuring natural ingredients, which are important for sensitive skin. Skin care products are seeing increased usage of natural ingredients such as green and white tea.

Trading-up creates scope for new entrants within cosmetics and toiletries

As the growing black middle classes trade up in their purchases of cosmetics and toiletries, they are making way for new entrants into the marketplace. For instance, consumers in the lower income groups are moving from bar soap to shower gels via own branded products sold at lower unit prices. This is ensuring overall growth of cosmetics and toiletries by increasing overall product usage.

New product launches focus on beauty as well as efficacy in 2007

A flurry of new product launches in cosmetics and toiletries continued into 2007. Some of the more successful launches were innovations and line extensions of existing leading brands. Products such as anti-dandruff shampoos and conditioners and deodorants all began focusing on their beauty aspects and not just efficacy. Sun care products now also include anti-ageing properties while sun protection provides beauty benefits.

Global giants continue to dominate South African cosmetics and toiletries in 2007

Despite an increasing presence of local companies within South African cosmetics and toiletries, the market is dominated by global giants Unilever and L’Oréal. Unilever’s leading deodorant brand Axe has secured the company first spot in deodorants and men’s grooming products. The company also leads in skin care and is prominent in bath and shower products and hair care. L’Oréal leads hair care and has a strong presence in colour cosmetics, fragrances and skin care.

Ethnic products stimulate sales within South African cosmetics and toiletries

Due to the majority of the population in South Africa being of ethnic origin, leading manufacturers are seeing increased opportunities in the development of cosmetics and toiletries products specific for ethnic hair and skin types. Ethnic hair has different properties to Caucasion hair, and thus requires products specifically designed to reduce dryness and breakage. Ethnic skin tends to require products that even out pigmentation and lighten the skin. Leading mass and premium companies are bringing out new ranges specific to suit ethnic skin, and thus take advantage of new opportunities for growth.

Table of contents

COSMETICS AND TOILETRIES IN SOUTH AFRICA : MARKET INSIGHT

EXECUTIVE SUMMARY

Natural ingredients increasingly popular in cosmetics and toiletries

Trading-up creates scope for new entrants within cosmetics and toiletries

New product launches focus on beauty as well as efficacy in 2007

Ethnic products stimulate sales within South African cosmetics and toiletries

KEY TRENDS AND DEVELOPMENTS

Emerging black middle class boosts market growth in South Africa in 2007

Private label becomes more prevalent in 2007

Increased distribution into rural areas and different retail channels in 2007

South Africans look towards products that provide added value in 2007

Packaging innovation key in keeping products fresh in 2007

MARKET DATA

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007

Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007

Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007

Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007

Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007

Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007

Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007

Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007

Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007

Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012

Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012

Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012

Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012

APPENDIX

Gift Sets

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SOUTH AFRICA

ADCOCK INGRAM LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Adcock Ingram (Pty) Ltd: Key Facts

Summary 3 Adcock Ingram (Pty) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Adcock Ingram (Pty) Ltd: Competitive Position 2007

AMKA PRODUCTS (PTY) LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Amka Products (Pty) Ltd: Key Facts

Summary 6 Amka Products (Pty) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Amka Products (Pty) Ltd: Competitive Position 2007

DESIGNER GROUP HOLDINGS (PTY) LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Designer Group Holdings (Pty) Ltd: Key Facts

Summary 9 Designer Group Holdings (Pty) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Designer Group Holdings (Pty) Ltd: Competitive Position 2007

INCOLABS (PTY) LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Incolabs (Pty) Ltd: Key Facts

Summary 12 Incolabs (Pty) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Incolabs (Pty) Ltd: Competitive Position 2007

INDIGO COSMETICS - COSMETICS AND TOILETRIES - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Indigo Cosmetics (Pty) Ltd: Key Facts

Summary 15 Indigo Cosmetics (Pty) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 16 Indigo Cosmetics (Pty) Ltd: Competitive Position 2007

BABY CARE IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 15 Sales of Baby Care by Subsector: Value 2002-2007

Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007

Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007

Table 18 Baby Care Company Shares by Retail Value 2003-2007

Table 19 Baby Care Brand Shares by Retail Value 2004-2007

Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012

Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012

Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012

BATH AND SHOWER PRODUCTS IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007

Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007

Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007

Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007

Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007

Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012

Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012

Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012

DEODORANTS IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 31 Sales of Deodorants by Subsector: Value 2002-2007

Table 32 Sales of Deodorants by Subsector: % Value Growth 2002-2007

Table 33 Deodorants Premium Vs Mass % Analysis 2002-2007

Table 34 Deodorants Company Shares by Retail Value 2003-2007

Table 35 Deodorants Brand Shares by Retail Value 2004-2007

Table 36 Forecast Sales of Deodorants by Subsector: Value 2007-2012

Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012

Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012

HAIR CARE IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 39 Sales of Hair Care by Subsector: Value 2002-2007

Table 40 Sales of Hair Care by Subsector: % Value Growth 2002-2007

Table 41 Hair Care Premium Vs Mass % Analysis 2002-2007

Table 42 Hair Care Company Shares by Retail Value 2003-2007

Table 43 Hair Care Brand Shares by Retail Value 2004-2007

Table 44 Styling Agents Brand Shares by Retail Value 2004-2007

Table 45 Salon Hair Care Company Shares by Retail Value 2003-2007

Table 46 Salon Hair Care Brand Shares by Retail Value 2004-2007

Table 47 Hair Care Premium Brand Shares 2007

Table 48 Forecast Sales of Hair Care by Subsector: Value 2007-2012

Table 49 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012

Table 50 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012

COLOUR COSMETICS IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 51 Sales of Colour Cosmetics by Subsector: Value 2002-2007

Table 52 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007

Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007

Table 54 Colour Cosmetics Company Shares by Retail Value 2003-2007

Table 55 Colour Cosmetics Brand Shares by Retail Value 2004-2007

Table 56 Colour Cosmetics Premium Brand Shares 2007

Table 57 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012

Table 58 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012

Table 59 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012

MEN'S GROOMING PRODUCTS IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 60 Sales of Men's Grooming Products by Subsector: Value 2002-2007

Table 61 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007

Table 62 Sales of Men's Razors and Blades by Type 2005-2007

Table 63 Men's Grooming Products Company Shares by Retail Value 2003-2007

Table 64 Men's Grooming Products Brand Shares by Retail Value 2004-2007

Table 65 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012

Table 66 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012

ORAL HYGIENE IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 67 Sales of Oral Hygiene by Subsector: Value 2002-2007

Table 68 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007

Table 69 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007

Table 70 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007

Table 71 Oral Hygiene Company Shares by Retail Value 2003-2007

Table 72 Oral Hygiene Brand Shares by Retail Value 2004-2007

Table 73 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012

Table 74 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012

Table 75 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012

Table 76 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012

FRAGRANCES IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 77 Sales of Fragrances by Subsector: Value 2002-2007

Table 78 Sales of Fragrances by Subsector: % Value Growth 2002-2007

Table 79 Fragrances Premium Vs Mass % Analysis 2002-2007

Table 80 Fragrances Company Shares by Retail Value 2003-2007

Table 81 Fragrances Brand Shares by Retail Value 2004-2007

Table 82 Forecast Sales of Fragrances by Subsector: Value 2007-2012

Table 83 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012

Table 84 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012

SKIN CARE IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 85 Sales of Skin Care by Subsector: Value 2002-2007

Table 86 Sales of Skin Care by Subsector: % Value Growth 2002-2007

Table 87 Skin Care Premium Vs Mass % Analysis 2002-2007

Table 88 Skin Care Company Shares by Retail Value 2003-2007

Table 89 Skin Care Brand Shares by Retail Value 2004-2007

Table 90 Skin Care Premium Brand Shares 2007

Table 91 Forecast Sales of Skin Care by Subsector: Value 2007-2012

Table 92 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012

Table 93 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012

DEPILATORIES IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 94 Sales of Depilatories by Subsector: Value 2002-2007

Table 95 Sales of Depilatories by Subsector: % Value Growth 2002-2007

Table 96 Depilatories Company Shares by Retail Value 2003-2007

Table 97 Depilatories Brand Shares by Retail Value 2004-2007

Table 98 Forecast Sales of Depilatories by Subsector: Value 2007-2012

Table 99 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012

SUN CARE IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 100 Sales of Sun Care by Subsector: Value 2002-2007

Table 101 Sales of Sun Care by Subsector: % Value Growth 2002-2007

Table 102 Sun Care Premium Vs Mass % Analysis 2002-2007

Table 103 Sun Care Company Shares by Retail Value 2003-2007

Table 104 Sun Care Brand Shares by Retail Value 2004-2007

Table 105 Sun Care Premium Brand Shares 2007

Table 106 Forecast Sales of Sun Care by Subsector: Value 2007-2012

Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012

Table 108 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012

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