Cosmetics And Toiletries in South Africa
Euromonitor International's Cosmetics And Toiletries in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 124 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Natural ingredients increasingly popular in cosmetics and toiletries
As South Africans become increasingly aware of the ingredients used in their cosmetics and toiletries products, there has been a notable trend towards products made of natural constituents. Consumers believe that natural ingredients are both more ecologically and environmentally friendly, as well as being better for the user’s wellbeing. Baby care products, in particular, are seeing a greater number of new product developments featuring natural ingredients, which are important for sensitive skin. Skin care products are seeing increased usage of natural ingredients such as green and white tea.
Trading-up creates scope for new entrants within cosmetics and toiletries
As the growing black middle classes trade up in their purchases of cosmetics and toiletries, they are making way for new entrants into the marketplace. For instance, consumers in the lower income groups are moving from bar soap to shower gels via own branded products sold at lower unit prices. This is ensuring overall growth of cosmetics and toiletries by increasing overall product usage.
New product launches focus on beauty as well as efficacy in 2007
A flurry of new product launches in cosmetics and toiletries continued into 2007. Some of the more successful launches were innovations and line extensions of existing leading brands. Products such as anti-dandruff shampoos and conditioners and deodorants all began focusing on their beauty aspects and not just efficacy. Sun care products now also include anti-ageing properties while sun protection provides beauty benefits.
Global giants continue to dominate South African cosmetics and toiletries in 2007
Despite an increasing presence of local companies within South African cosmetics and toiletries, the market is dominated by global giants Unilever and L’Oréal. Unilever’s leading deodorant brand Axe has secured the company first spot in deodorants and men’s grooming products. The company also leads in skin care and is prominent in bath and shower products and hair care. L’Oréal leads hair care and has a strong presence in colour cosmetics, fragrances and skin care.
Ethnic products stimulate sales within South African cosmetics and toiletries
Due to the majority of the population in South Africa being of ethnic origin, leading manufacturers are seeing increased opportunities in the development of cosmetics and toiletries products specific for ethnic hair and skin types. Ethnic hair has different properties to Caucasion hair, and thus requires products specifically designed to reduce dryness and breakage. Ethnic skin tends to require products that even out pigmentation and lighten the skin. Leading mass and premium companies are bringing out new ranges specific to suit ethnic skin, and thus take advantage of new opportunities for growth.
Table of contents
COSMETICS AND TOILETRIES IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Natural ingredients increasingly popular in cosmetics and toiletries
Trading-up creates scope for new entrants within cosmetics and toiletries
New product launches focus on beauty as well as efficacy in 2007
Ethnic products stimulate sales within South African cosmetics and toiletries
KEY TRENDS AND DEVELOPMENTS
Emerging black middle class boosts market growth in South Africa in 2007
Private label becomes more prevalent in 2007
Increased distribution into rural areas and different retail channels in 2007
South Africans look towards products that provide added value in 2007
Packaging innovation key in keeping products fresh in 2007
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH AFRICA
ADCOCK INGRAM LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Adcock Ingram (Pty) Ltd: Key Facts
Summary 3 Adcock Ingram (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Adcock Ingram (Pty) Ltd: Competitive Position 2007
AMKA PRODUCTS (PTY) LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Amka Products (Pty) Ltd: Key Facts
Summary 6 Amka Products (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Amka Products (Pty) Ltd: Competitive Position 2007
DESIGNER GROUP HOLDINGS (PTY) LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Designer Group Holdings (Pty) Ltd: Key Facts
Summary 9 Designer Group Holdings (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Designer Group Holdings (Pty) Ltd: Competitive Position 2007
INCOLABS (PTY) LTD - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Incolabs (Pty) Ltd: Key Facts
Summary 12 Incolabs (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Incolabs (Pty) Ltd: Competitive Position 2007
INDIGO COSMETICS - COSMETICS AND TOILETRIES - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Indigo Cosmetics (Pty) Ltd: Key Facts
Summary 15 Indigo Cosmetics (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Indigo Cosmetics (Pty) Ltd: Competitive Position 2007
BABY CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Deodorants by Subsector: Value 2002-2007
Table 32 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 33 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 34 Deodorants Company Shares by Retail Value 2003-2007
Table 35 Deodorants Brand Shares by Retail Value 2004-2007
Table 36 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 37 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 38 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Hair Care by Subsector: Value 2002-2007
Table 40 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 41 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 42 Hair Care Company Shares by Retail Value 2003-2007
Table 43 Hair Care Brand Shares by Retail Value 2004-2007
Table 44 Styling Agents Brand Shares by Retail Value 2004-2007
Table 45 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 46 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 47 Hair Care Premium Brand Shares 2007
Table 48 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 49 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 50 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 52 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 53 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 54 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 55 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 56 Colour Cosmetics Premium Brand Shares 2007
Table 57 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 58 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 59 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 61 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 62 Sales of Men's Razors and Blades by Type 2005-2007
Table 63 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 64 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 65 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 66 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 68 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 69 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 70 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 71 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 72 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 73 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 74 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 75 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 76 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 77 Sales of Fragrances by Subsector: Value 2002-2007
Table 78 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 79 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 80 Fragrances Company Shares by Retail Value 2003-2007
Table 81 Fragrances Brand Shares by Retail Value 2004-2007
Table 82 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 83 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 84 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Sales of Skin Care by Subsector: Value 2002-2007
Table 86 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 87 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 88 Skin Care Company Shares by Retail Value 2003-2007
Table 89 Skin Care Brand Shares by Retail Value 2004-2007
Table 90 Skin Care Premium Brand Shares 2007
Table 91 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 92 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 93 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 94 Sales of Depilatories by Subsector: Value 2002-2007
Table 95 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 96 Depilatories Company Shares by Retail Value 2003-2007
Table 97 Depilatories Brand Shares by Retail Value 2004-2007
Table 98 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 99 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 100 Sales of Sun Care by Subsector: Value 2002-2007
Table 101 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 102 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 103 Sun Care Company Shares by Retail Value 2003-2007
Table 104 Sun Care Brand Shares by Retail Value 2004-2007
Table 105 Sun Care Premium Brand Shares 2007
Table 106 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 108 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012