Cosmetics And Toiletries in Spain
Euromonitor International's Cosmetics And Toiletries in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 167 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Positive growth in 2007
Cosmetics and toiletries experienced healthy growth in value terms in 2007. Sales growth continued to be supported by continued investment in product development catering to consumer demand for, on the one hand, multifunctionality and convenience, and, on the other, naturalness. Growth rates are, however, being constrained by several important structural and competitive factors, including the growing maturity of a number of sectors, as well as the continued growth of private label products.
Demographic trends impact performance
Several significant demographic trends, including the dramatic increase in immigration, as well as the progressive ageing of the Spanish population, are continuing to impact consumption patterns in the cosmetics and toiletries market in Spain. The recent influx of immigrants is expected to boost sales of lower priced mass-market and private label products due to the lower purchasing power of recent arrivals, while the growth in the number of seniors will continue to favour the introduction of products that promise to combat the visible effects of ageing.
Consumers quest for authenticity
Modern consumers are increasingly seeking out the “authentic” and “natural” in the products they consume, and are rejecting products deemed to be artificial, imitations or overtly mass-produced. This search for authenticity is poised to have an important and far reaching impact on the cosmetics and toiletries market, in terms of product innovations, marketing and promotional campaigns, as well as the formulas and ingredients used in product development. While this trend is more entrenched in other, larger markets, such as the US and the UK, it has recently been gaining ground in Spain.
L’Oréal remains the market leader
L’Oréal Hispania SA maintained its leading position within the highly fragmented cosmetics and toiletries market in 2007. While L’Oréal saw its market share decline slightly on the previous year, the company experienced healthy growth over the review period as a whole, and maintains a healthy lead on its leading competitors Procter & Gamble and Puig Beauty & Fashion Group SL. The company continues to lead in hair care, colour cosmetics, premium fragrances and skin care.
Supermarkets/hypermarkets remain leading distribution channel
Supermarkets/hypermarkets have maintained their lead in the retail distribution of cosmetics and toiletries, and continue gradually to claim market share from pharmacies and drugstores, due to several important factors, including the continued concentration of shopping in a single weekly trip, as well as cost considerations in the face of a looming economic slowdown. In addition, supermarkets/hypermarkets continue to benefit enormously from their convenient locations and broad selection of products.
Economic slowdown and maturity to impact sales
The cosmetics and toiletries market is expected to see slower growth over the forest period due to an expected slowdown in the Spanish economy, as well as growing maturity in several important subsectors. Sun care is expected to be the most dynamic sector over the forecast period, bolstered by the continued growth in tourism, as well as global climate trends, which are likely to bring about more extreme summer temperatures. Skin care, oral hygiene and premium cosmetics are also expected to experience healthy growth over the forecast period.
Table of contents
COSMETICS AND TOILETRIES IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive growth in 2007
Demographic trends impact performance
Consumers quest for authenticity
L’Oréal remains the market leader
Supermarkets/hypermarkets remain leading distribution channel
Economic slowdown and maturity to impact sales
KEY TRENDS AND DEVELOPMENTS
Spain undergoing demographic and cultural shifts
In search of authenticity
Looming economic storm clouds set to influence buying patterns
Changing patterns in society
Continued polarisation of the market
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
BDF NIVEA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 BDF Nivea SA: Key Facts
Summary 3 BDF Nivea SA: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 4 BDF Nivea SA: Competitive Position 2007
COLGATE-PALMOLIVE ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Colgate-Palmolive España SA: Key Facts
Summary 6 Colgate-Palmolive España SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Colgate-Palmolive España SA: Competitive Position 2007
COTYASTOR SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Cotyastor SA: Key Facts
Summary 9 Cotyastor SA: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 10 Cotyastor SA: Competitive Position 2007
HENKEL IBéRICA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Henkel Ibérica: Key Facts
Summary 12 Henkel Ibérica: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 13 Henkel Ibérica: Competitive Position 2007
ISDIN SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 ISDIN SA: Key Facts
Summary 15 ISDIN SA: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 16 ISDIN SA: Competitive Position 2007
JOHNSON & JOHNSON SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Johnson & Johnson SA: Key Facts
Summary 18 Johnson & Johnson SA: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 19 Johnson & Johnson SA: Competitive Position 2007
L'ORéAL HISPANIA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 L’Oréal Hispania SA: Key Facts
Summary 21 L’Oréal Hispania SA: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 22 L’Oréal Hispania SA: Competitive Position 2007
PROCTER & GAMBLE ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Procter & Gamble España SA: Key Facts
Summary 24 Procter & Gamble España SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 25 Procter & Gamble España SA: Competitive Position 2007
PUIG BEAUTY & FASHION GROUP SL - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Puig Beauty & Fashion Group SL: Key Facts
Summary 27 Puig Beauty & Fashion Group SL: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 28 Puig Beauty & Fashion Group SL: Competitive Position 2007
UNILEVER ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Unilever España SA: Key Facts
Summary 30 Unilever España SA (Home & Personal Care): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 31 Unilever España SA: Competitive Position 2007
BABY CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Baby Care Premium Brand Shares 2007
Table 21 Baby Skin Care Brand Shares by Retail Value 2004-2007
Table 22 Baby Sun Care Brand Shares by Retail Value 2004-2007
Table 23 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 27 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 28 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 29 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 30 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 31 Bath and Shower Products Premium Brand Shares 2007
Table 32 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 33 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 34 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Deodorants by Subsector: Value 2002-2007
Table 36 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 37 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 38 Deodorants Company Shares by Retail Value 2003-2007
Table 39 Deodorants Brand Shares by Retail Value 2004-2007
Table 40 Deodorants Premium Brand Shares 2007
Table 41 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 42 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 43 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Retail Sales of Styling Agents by Type 2003-2007
Table 45 Retail Sales of Salon Hair Care by Subsector 2003-2007
Table 46 Sales of Hair Care by Subsector: Value 2002-2007
Table 47 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 48 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 49 Hair Care Company Shares by Retail Value 2003-2007
Table 50 Hair Care Brand Shares by Retail Value 2004-2007
Table 51 Styling Agents Brand Shares by Retail Value 2004-2007
Table 52 Colourants Brand Shares by Retail Value 2004-2007
Table 53 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 54 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 55 Hair Care Premium Brand Shares 2007
Table 56 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 57 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 58 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 60 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 61 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 62 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 63 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 64 Facial Make-up Brand Shares by Retail Value 2004-2007
Table 65 Eye Make-up Brand Shares by Retail Value 2004-2007
Table 66 Lip Products Brand Shares by Retail Value 2004-2007
Table 67 Nail Products Brand Shares by Retail Value 2004-2007
Table 68 Colour Cosmetics Premium Brand Shares 2007
Table 69 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 70 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 71 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Retail Sales of Electric Shavers 2003-2006
Table 73 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 74 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 75 Sales of Men's Razors and Blades by Type 2005-2007
Table 76 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 77 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 78 Men's Razors and Blades Brand Shares by Retail Value 2004-2007
Table 79 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 80 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Retail Sales of Toothpaste by Type: % Analysis 2003-2007
Table 82 Retail Sales of Manual Toothbrushes by Type: % Analysis 2003-2007
Table 83 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 84 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 85 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 86 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 87 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 88 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 89 Toothpaste Brand Shares by Retail Value 2004-2007
Table 90 Mouthwash/Dental Rinses Brand Shares by Retail Value 2004-2007
Table 91 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 92 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 93 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 94 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Retail Sales of Fragrances by Concentration 2003-2007
Table 96 Sales of Fragrances by Subsector: Value 2002-2007
Table 97 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 98 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 99 Fragrances Company Shares by Retail Value 2003-2007
Table 100 Fragrances Brand Shares by Retail Value 2004-2007
Table 101 Men's Premium Fragrances Brand Shares by Retail Value 2004-2007
Table 102 Women's Premium Fragrances Brand Shares by Retail Value 2004-2007
Table 103 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 104 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 105 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 106 Sales of Skin Care by Subsector: Value 2002-2007
Table 107 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 108 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 109 Skin Care Company Shares by Retail Value 2003-2007
Table 110 Skin Care Brand Shares by Retail Value 2004-2007
Table 111 Facial Moisturisers Brand Shares by Retail Value 2004-2007
Table 112 Nourishers/Anti-agers Brand Shares by Retail Value 2004-2007
Table 113 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2004-2007
Table 114 General Purpose Body Care Brand Shares by Retail Value 2004-2007
Table 115 Skin Care Premium Brand Shares 2007
Table 116 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 117 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 118 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 119 Sales of Depilatories by Subsector: Value 2002-2007
Table 120 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 121 Depilatories Company Shares by Retail Value 2003-2007
Table 122 Depilatories Brand Shares by Retail Value 2004-2007
Table 123 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 124 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 125 Retail Sales of Sun Protection by Factor: % Analysis 2003-2007
Table 126 Retail Sales of Sun Protection by Formulation: % Analysis 2003-2007
Table 127 Retail Sales of Self-Tanning by Formulation: % Analysis 2003-2007
Table 128 Sales of Sun Care by Subsector: Value 2002-2007
Table 129 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 130 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 131 Sun Care Company Shares by Retail Value 2003-2007
Table 132 Sun Care Brand Shares by Retail Value 2004-2007
Table 133 Sun Care Premium Brand Shares 2007
Table 134 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 135 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 136 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012