Cosmetics And Toiletries in Spain
Euromonitor International's Cosmetics And Toiletries in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 165 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
2008 still a positive year for Spanish cosmetics and toiletries market
Cosmetics and toiletries value sales in Spain grew at a slower pace in 2008 than in the previous year. Nevertheless, the Spanish market saw one of the best performances in Western Europe, as the economic downturn affected the country later than other markets. Major sectors, such as skin care and colour cosmetics, saw a very positive increase, with nourishers/anti-agers seeing double-digit growth
Segmentation helps to drive sales
In a highly saturated market such as the Spanish one, segmentation helped to boost sales in 2008. Manufacturers focused on promoting products targeting specific consumer segments – such as men, babies and ageing women – and they were rewarded with a better than average performance in these segments.
L’Oréal remains leader in the Spanish market
L’Oréal España SA kept its leading position in the Spanish cosmetics and toiletries market in 2008. The company saw its market share eroded slightly, but the fact that the Spanish market is very fragmented helped it to remain leader. Procter & Gamble España SA, the second placed company, maintained its market share, thanks to the positive performance of its fragrance and skin care products, in particular.
Supermarkets/hypermarkets kept its leadership in the distribution channel
Supermarkets/hypermarkets maintained their lead in the Spanish retail distribution of cosmetics and toiletries in 2008 –slightly increasing their market share-, as they offer consumers not only convenience but also good value for money. Nevertheless, they have had to face continued competition from the speciality channel as health and beauty retailers also saw their market share increase in 2008, by offering wider product ranges and a more personalised service.
Forecast grim over the forecast period
The Spanish cosmetics and toiletries markets is expected to see a slowdown in growth over the forecast period due to the deep economic downturn the country is going through. Value sales are expected to grow at a much slower pace, with major sectors such as fragrances likely to see near zero growth over the next five years. The unemployment rate is expected to reach 20% in 2009, leaving many Spaniards with little money to spend on non-essential items. Value sales are expected to suffer more than volume sales, while supermarkets/hypermarkets are likely to maintain their lead in distribution due to the value for money they offer, a quality which is especially appreciated during a period of economic difficulty.
Table of contents
COSMETICS AND TOILETRIES IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
2008 still a positive year for Spanish cosmetics and toiletries market
Segmentation helps to drive sales
L’Oréal remains leader in the Spanish market
Supermarkets/hypermarkets kept its leadership in the distribution channel
Forecast grim over the forecast period
KEY TRENDS AND DEVELOPMENTS
The economic downturn is taking its toll in Spain
Private label keeps improving its position in the Spanish market
Male consumers help to drive market growth
At-home treatments benefit from falling incomes
Demographics are changing Spain
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
AC MARCA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 AC Marca SA: Key Facts
Summary 3 AC Marca SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 AC Marca SA: Competitive Position 2008
BDF NIVEA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 BDF Nivea SA: Key Facts
Summary 6 BDF Nivea SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 BDF Nivea SA: Competitive Position 2008
COLGATE-PALMOLIVE ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Colgate-Palmolive España SA: Key Facts
Summary 9 Colgate-Palmolive España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Colgate-Palmolive España SA: Competitive Position 2008
COTYASTOR SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Cotyastor SA: Key Facts
Summary 12 Cotyastor SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Cotyastor SA: Competitive Position 2008
HENKEL IBéRICA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Henkel Ibérica SA: Key Facts
Summary 15 Henkel Ibérica SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Henkel Ibérica: Competitive Position 2008
ISDIN SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 ISDIN SA: Key Facts
Summary 18 ISDIN SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 ISDIN SA: Competitive Position 2008
L'ORéAL ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 L’Oréal España SA: Key Facts
Summary 21 L’Oréal España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 L’Oréal España SA: Competitive Position 2008
PROCTER & GAMBLE ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Procter & Gamble España SA: Key Facts
Summary 24 Procter & Gamble España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Procter & Gamble España SA: Competitive Position 2008
PUIG BEAUTY & FASHION GROUP SL - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Puig Beauty & Fashion Group SL: Key Facts
Summary 27 Puig Beauty & Fashion Group SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Puig Beauty & Fashion Group SL: Competitive Position 2008
UNILEVER ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Unilever España SA: Key Facts
Summary 30 Unilever España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 31 Unilever España SA: Competitive Position 2008
BABY CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 21 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 22 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 23 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 24 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 26 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 27 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 28 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 29 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 30 Bath and Shower Products Premium Brand Shares 2005-2008
Table 31 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 32 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 33 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Deodorants by Subsector: Value 2003-2008
Table 35 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 36 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 37 Deodorants Company Shares by Retail Value 2004-2008
Table 38 Deodorants Brand Shares by Retail Value 2005-2008
Table 39 Deodorants Premium Brand Shares 2005-2008
Table 40 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 41 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 42 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Sales of Hair Care by Subsector: Value 2003-2008
Table 44 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 45 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 46 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 47 Hair Care Company Shares by Retail Value 2004-2008
Table 48 Hair Care Brand Shares by Retail Value 2005-2008
Table 49 Styling Agents Brand Shares by Retail Value 2005-2008
Table 50 Colourants Brand Shares by Retail Value 2005-2008
Table 51 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 52 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 53 Hair Care Premium Brand Shares 2005-2008
Table 54 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 55 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 56 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 58 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 59 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 60 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 61 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 62 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 63 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 64 Lip Products Brand Shares by Retail Value 2005-2008
Table 65 Nail Products Brand Shares by Retail Value 2005-2008
Table 66 Colour Cosmetics Premium Brand Shares 2005-2008
Table 67 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 68 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 69 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Retail Sales of Electric Shavers 2004-2008
Table 71 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 72 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 73 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 74 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 75 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 76 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 77 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 78 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2008
Table 80 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 81 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 82 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 83 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 84 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 85 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 86 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 87 Toothpaste Brand Shares by Retail Value 2005-2008
Table 88 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 89 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 90 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 91 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 92 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Fragrances by Concentration: % Value Analysis 2004-2008
Table 94 Sales of Fragrances by Subsector: Value 2003-2008
Table 95 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 96 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 97 Fragrances Company Shares by Retail Value 2004-2008
Table 98 Fragrances Brand Shares by Retail Value 2005-2008
Table 99 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 100 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 101 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 102 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 103 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 104 Sales of Skin Care by Subsector: Value 2003-2008
Table 105 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 106 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 107 Skin Care Company Shares by Retail Value 2004-2008
Table 108 Skin Care Brand Shares by Retail Value 2005-2008
Table 109 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 110 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 111 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 112 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 113 Skin Care Premium Brand Shares 2005-2008
Table 114 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 115 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 116 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Sales of Depilatories by Subsector: Value 2003-2008
Table 118 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 119 Depilatories Company Shares by Retail Value 2004-2008
Table 120 Depilatories Brand Shares by Retail Value 2005-2008
Table 121 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 122 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Sun Protection by Factor: % Value Analysis 2004-2008
Table 124 Sales of Sun Protection by Formulation: % Value Analysis 2004-2008
Table 125 Sales of Self-Tanning by Formulation: % Value Analysis 2004-2008
Table 126 Sales of Sun Care by Subsector: Value 2003-2008
Table 127 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 128 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 129 Sun Care Company Shares by Retail Value 2004-2008
Table 130 Sun Care Brand Shares by Retail Value 2005-2008
Table 131 Sun Care Premium Brand Shares 2005-2008
Table 132 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 133 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 134 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013