Cosmetics And Toiletries in Ukraine
Euromonitor International's Cosmetics And Toiletries in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 128 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Strong Growth Continues
The Ukraine cosmetics and toiletries market continued to grow in terms of both volume and value sales in 2007. Growth was particularly strong in relatively new categories and, in general, has shifted from everyday essential items to more modern products. Skin care, fragrances, colour cosmetics and men’s grooming products were among the top performing categories. With regard to premium products, growth is driven by the increasing popularity of cosmeceuticals, whereas with economy products, growth is attributed to increasing usage rates and changing consumer distribution preferences from outdoor markets to retail stores.
Cosmeceuticals Drive Growth
In general, products with healing, restoring or protective properties have been driving growth in skin care, sun care, hair care and bath and shower products. Although there is also a natural ingredients with healing properties minor trend such products are currently viewed as being inferior to goods containing high-tech healing and restorative ingredients. This trend has been particularly influential with regard to demand from higher-income consumers as such products typically carry a high price tag.
Imported Products Firmly in Control
Although the Ukraine cosmetics and toiletries market continues to be dominated by Western producers, a number of Russian manufacturers also compete for market share. Direct sellers remain among the sales leaders in numerous categories, however, competition from store-based retailers is increasing as the retailing industry continues to grow. Market leaders include Avon Ukraine, Oriflame Urkraina, Gillette Co, Unilever Group, Tov Mary Kay (Ukraine) Ltd, Beiersdorf AG, and L'Oréal Groupe. The most successful Russian companies are Sky OOO and Kalina Concern OAO. Although domestic brands currently account for a very low market share, several factories manufacture western brands under licence or have been purchased by multinational corporations.
Continuing Market Formalisation
The Ukrainian cosmetics and toiletries market has continued to become more formal in recent years, with the overall share of sales attributed to outdoor markets decreasing to 14%. Direct selling remains a very popular retail channel and leads several categories while store-based retailing has profited more than any other distribution channel from the declining market share of outdoor markets. Discounters, supermarkets/hypermarkets, and convenience stores have all gained share in the low/mid price segment. The premium price segment is dominated by health and beauty retailers and perfumeries, and these types of outlets have also started to increase their ranges of mass cosmetics in order to attract a wider range of customers.
Growth Expected Across Entire Price Spectrum
The Ukrainian cosmetics and toiletries market has great potential, with female usage rates continuing to be high in a number of categories. It is projected that sustained economic growth and the continuing westernization of In addition, growth will continue to favour new, developing categories, such as bath additives, sun care and nourishers/anti-agers. With regard to volume, the most significant growth is likely to take place due to increasing usage rates among the male and rural populations. Both of these factors will contribute to growth in the economy price segment, while urban women will continue to shift their preferences towards increasingly expensive products.
Table of contents
COSMETICS AND TOILETRIES IN UKRAINE : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong Growth Continues
Cosmeceuticals Drive Growth
Imported Products Firmly in Control
Continuing Market Formalisation
Growth Expected Across Entire Price Spectrum
KEY TRENDS AND DEVELOPMENTS
Retailers Gaining Influence
Macroeconomic Factors Threatening Future Growth Possibilities
Growth Shifting to New Categories
Big Brands Continue to Accumulate Market Power
Demographic Factors Driving Growth
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UKRAINE
ACME SP - COSMETICS AND TOILETRIES - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Acme SP: Key Facts
Summary 3 Acme SP: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Acme: Competitive Position 2007
AROMAT OOO - COSMETICS AND TOILETRIES - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Aromat OOO: Key Facts
Summary 6 Aromat OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Aromat: Competitive Position 2007
ELFA ZAT - COSMETICS AND TOILETRIES - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Elfa Zat: Key Facts
Summary 9 Elfa Zat: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Elfa ZAT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Elfa ZAT: Competitive Position 2007
SENITA COSMETICS - COSMETICS AND TOILETRIES - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Senita Cosmetics: Key Facts
Summary 13 Senita: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Senita Cosmetics: Competitive Position 2007
VELTA - COSMETICS OOO - COSMETICS AND TOILETRIES - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Velta-Cosmetics: Key Facts
Summary 16 Velta-Cosmetics: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Velta Cosmetics: Competitive Position 2007
BABY CARE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 21 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 23 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 25 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 26 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 27 Bath and Shower Products Premium Brand Shares 2007
Table 28 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 29 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 30 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Deodorants by Subsector: Value 2002-2007
Table 32 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 33 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 34 Deodorants Company Shares by Retail Value 2003-2007
Table 35 Deodorants Brand Shares by Retail Value 2004-2007
Table 36 Deodorants Premium Brand Shares 2007
Table 37 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Retail Sales of Styling Agents by Type 2003-2007
Table 41 Sales of Hair Care by Subsector: Value 2002-2007
Table 42 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 43 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 44 Hair Care Company Shares by Retail Value 2003-2007
Table 45 Hair Care Brand Shares by Retail Value 2004-2007
Table 46 Styling Agents Brand Shares by Retail Value 2004-2007
Table 47 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 48 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 49 Hair Care Premium Brand Shares 2007
Table 50 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 51 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 52 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 54 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 55 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 56 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 57 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 58 Colour Cosmetics Premium Brand Shares 2007
Table 59 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 60 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 61 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Retail Sales of Electric Shavers 2003-2007
Table 63 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 64 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 65 Sales of Men's Razors and Blades by Type 2005-2007
Table 66 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 67 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 68 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 69 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 71 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 72 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 73 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 74 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 75 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 76 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 77 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 78 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Fragrances by Subsector: Value 2002-2007
Table 81 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 82 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 83 Fragrances Company Shares by Retail Value 2003-2007
Table 84 Fragrances Brand Shares by Retail Value 2004-2007
Table 85 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 86 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 87 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Sales of Skin Care by Subsector: Value 2002-2007
Table 89 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 90 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 91 Skin Care Company Shares by Retail Value 2003-2007
Table 92 Skin Care Brand Shares by Retail Value 2004-2007
Table 93 Skin Care Premium Brand Shares 2007
Table 94 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 95 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 96 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Depilatories by Subsector: Value 2002-2007
Table 98 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 99 Depilatories Company Shares by Retail Value 2003-2007
Table 100 Depilatories Brand Shares by Retail Value 2004-2007
Table 101 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 102 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Sales of Sun Care by Subsector: Value 2002-2007
Table 104 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 105 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 106 Sun Care Company Shares by Retail Value 2003-2007
Table 107 Sun Care Brand Shares by Retail Value 2004-2007
Table 108 Sun Care Premium Brand Shares 2007
Table 109 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 111 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012