Cosmetics And Toiletries in Vietnam
Euromonitor International's Cosmetics And Toiletries in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 135 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Oral hygiene excl power toothbrushes; Premium cosmetics; Skin care; Sun care
Executive summary
Strong growth in cosmetics and toiletries
The cosmetics and toiletries market in Vietnam has recorded good growth in current value terms in 2008, as the usage and penetration of such products has increased. The Vietnamese people are exposed to international beauty trends through media and travelling, which has increased their knowledge on the use of cosmetics and toiletries towards the end of the review period. The global economic crisis is only having a slight negative impact on Vietnam’s economy and therefore consumers’ disposable incomes are not badly affected and they are able to purchase cosmetics and toiletries despite some economic downturn.
Product innovation drives growth
New launches illustrate the efforts of the cosmetics and toiletries manufacturers to diversify their product ranges. Firstly, product segmentation is increasing, as the manufacturers are targeting specific consumer groups. Products for teenagers, men or women are becoming more popular. Secondly, the demand of consumers for products containing natural ingredients has led to many manufacturers researching and developing such products. Sales of multi-function products are also increasing, due to convenience and cost reasons.
Multinationals dominate
The Vietnamese cosmetics and toiletries market is big enough for both domestic and multinational manufacturers. International brands still account for a large share of the cosmetics and toiletries market, such as the well-known names which are produced locally by, for example, Unilever Vietnam and Procter & Gamble Vietnam. With high-quality products, strong and effective marketing strategies, these players hold the largest shares. However, domestic manufacturers, such as International Consumer Products have also improved their positions in the market.
Increased availability
Store-based retailing is facing strong competition from non-store retailing, such as direct sellers. However, store-based retailing still accounts the bulk of cosmetics and toiletries sales in 2008. The main retail outlets are health and beauty retailers and supermarkets/hypermarkets. However, retail distribution has expanded not only in the urban areas, but also in the rural areas. In 2008, there were many shopping centres and supermarkets, built across the country, with many located in the rural areas.
Strong growth ahead
The demand for cosmetics and toiletries is set to remain high, which will result in strong growth in sales over the forecast period. In term of the competitive environment, multinationals which have local production will maintain their high positions in the market thanks to their strong brand equity, good product quality, affordable prices and strong communication campaigns.
Table of contents
COSMETICS AND TOILETRIES IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth in cosmetics and toiletries
Product innovation drives growth
Multinationals dominate
Increased availability
Strong growth ahead
KEY TRENDS AND DEVELOPMENTS
Rising concerns on environmental issues
Further product segmentation
Premium brands enjoy impressive growth despite global economic crisis
Multi-function products grow in popularity
Direct selling growing in popularity in Vietnam
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 9 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 10 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
LOCAL COMPANY PROFILES - VIETNAM
INTERNATIONAL CONSUMER PRODUCTS LTD - COSMETICS AND TOILETRIES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 1 International Consumer Products: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 2 International Consumer Products: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 3 International Consumer Products: Competitive Position 2008
LAN HAO COSMETICS PRODUCTION CO LTD - COSMETICS AND TOILETRIES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lan Hao Cosmetics Production Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SAIGON COSMETICS CORP - COSMETICS AND TOILETRIES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Saigon Cosmetics Corp: Key Facts
Summary 6 Saigon Cosmetics Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Saigon Cosmetics Corp: Competitive Position 2008
SAO THAI DUONG COSMETICS JSC - COSMETICS AND TOILETRIES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Sao Thai Duong Cosmetics JSC: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
VIET HUONG COSMETICS - COSMETICS AND TOILETRIES - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Viet Huong Cosmetics: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
BABY CARE IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 21 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013
BATH AND SHOWER PRODUCTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 27 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 28 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 29 Bath and Shower Products Premium Brand Shares 2005-2008
Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
DEODORANTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Sales of Deodorants by Subsector: Value 2003-2008
Table 34 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 35 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 36 Deodorants Company Shares by Retail Value 2004-2008
Table 37 Deodorants Brand Shares by Retail Value 2005-2008
Table 38 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 39 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 40 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
HAIR CARE IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Sales of Hair Care by Subsector: Value 2003-2008
Table 42 Sales of Hair Care by Subsector: % Value Growth 2003-2008
Table 43 Hair Care Premium Vs Mass % Analysis 2003-2008
Table 44 Sales of Styling Agents by Type: % Value Breakdown 2005-2008
Table 45 Hair Care Company Shares by Retail Value 2004-2008
Table 46 Hair Care Brand Shares by Retail Value 2005-2008
Table 47 Styling Agents Brand Shares by Retail Value 2005-2008
Table 48 Colourants Brand Shares by Retail Value 2005-2008
Table 49 Salon Hair Care Company Shares by Retail Value 2004-2008
Table 50 Salon Hair Care Brand Shares by Retail Value 2005-2008
Table 51 Hair Care Premium Brand Shares 2005-2008
Table 52 Forecast Sales of Hair Care by Subsector: Value 2008-2013
Table 53 Forecast Sales of Hair Care by Subsector: % Value Growth 2008-2013
Table 54 Forecast Hair Care Premium Vs Mass % Analysis 2008-2013
COLOUR COSMETICS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Colour Cosmetics by Subsector: Value 2003-2008
Table 56 Sales of Colour Cosmetics by Subsector: % Value Growth 2003-2008
Table 57 Colour Cosmetics Premium Vs Mass % Analysis 2003-2008
Table 58 Colour Cosmetics Company Shares by Retail Value 2004-2008
Table 59 Colour Cosmetics Brand Shares by Retail Value 2005-2008
Table 60 Facial Make-up Brand Shares by Retail Value 2005-2008
Table 61 Eye Make-up Brand Shares by Retail Value 2005-2008
Table 62 Lip Products Brand Shares by Retail Value 2005-2008
Table 63 Nail Products Brand Shares by Retail Value 2005-2008
Table 64 Colour Cosmetics Premium Brand Shares 2005-2008
Table 65 Forecast Sales of Colour Cosmetics by Subsector: Value 2008-2013
Table 66 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2008-2013
Table 67 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2008-2013
MEN'S GROOMING PRODUCTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 68 Sales of Men's Grooming Products by Subsector: Value 2003-2008
Table 69 Sales of Men's Grooming Products by Subsector: % Value Growth 2003-2008
Table 70 Sales of Men's Razors and Blades by Type: % Value Breakdown 2005-2008
Table 71 Men's Grooming Products Company Shares by Retail Value 2004-2008
Table 72 Men's Grooming Products Brand Shares by Retail Value 2005-2008
Table 73 Men's Razors and Blades Brand Shares by Retail Value 2005-2008
Table 74 Forecast Sales of Men's Grooming Products by Subsector: Value 2008-2013
Table 75 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2008-2013
ORAL HYGIENE IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 77 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 78 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 79 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 80 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 81 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 82 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 83 Toothpaste Brand Shares by Retail Value 2005-2008
Table 84 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 85 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 86 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 87 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 88 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013
FRAGRANCES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 89 Sales of Fragrances by Subsector: Value 2003-2008
Table 90 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table 91 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 92 Fragrances Company Shares by Retail Value 2004-2008
Table 93 Fragrances Brand Shares by Retail Value 2005-2008
Table 94 Men's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 95 Women's Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 96 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table 97 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 98 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
SKIN CARE IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 99 Sales of Skin Care by Subsector: Value 2003-2008
Table 100 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 101 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 102 Skin Care Company Shares by Retail Value 2004-2008
Table 103 Skin Care Brand Shares by Retail Value 2005-2008
Table 104 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 105 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 106 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 107 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 108 Skin Care Premium Brand Shares 2005-2008
Table 109 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 110 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 111 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013
DEPILATORIES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 112 Sales of Depilatories by Subsector: Value 2003-2008
Table 113 Sales of Depilatories by Subsector: % Value Growth 2003-2008
Table 114 Depilatories Company Shares by Retail Value 2004-2008
Table 115 Depilatories Brand Shares by Retail Value 2005-2008
Table 116 Forecast Sales of Depilatories by Subsector: Value 2008-2013
Table 117 Forecast Sales of Depilatories by Subsector: % Value Growth 2008-2013
SUN CARE IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Sales of Sun Care by Subsector: Value 2003-2008
Table 119 Sales of Sun Care by Subsector: % Value Growth 2003-2008
Table 120 Sun Care Premium Vs Mass % Analysis 2003-2008
Table 121 Sun Care Company Shares by Retail Value 2004-2008
Table 122 Sun Care Brand Shares by Retail Value 2005-2008
Table 123 Sun Care Premium Brand Shares 2005-2008
Table 124 Forecast Sales of Sun Care by Subsector: Value 2008-2013
Table 125 Forecast Sales of Sun Care by Subsector: % Value Growth 2008-2013
Table 126 Forecast Sun Care Premium Vs Mass % Analysis 2008-2013