Cosmetics And Toiletries in the Czech Republic
Euromonitor International's Cosmetics And Toiletries in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 129 | Publication date: Jul 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Healthy growth of cosmetics and toiletries
Cosmetics and toiletries in the Czech Republic recorded growth of 6% in terms of current value in 2007. This healthy growth was the result of a number of factors influencing consumer behaviour. GDP grew by 6%, creating a foundation of increased disposable income among Czechs. In the first half of 2007, the average income was 8% higher than the same period in 2006. Demographic factors were also important, with the birth rate up 6% on the previous year. Moreover, the number of economically active adults rose who postpone their retirement age. Thus, sales of cosmetics and toiletries were influenced by external factors which led to increased demand and growth for the market as a whole.
Diversification visible in many categories
2007 saw new trends in cosmetics and toiletries. One of the most significant changes in comparison to the review period is the diversification of existing ranges. As saturation occurred a trend towards greater specialisation and more targeted products was apparent. Multi-purpose products lost ground as demand grew for products tailored to consumers’ needs. Skin care saw further diversification according to age, with the entry of products targeted towards young teenagers, young women or men, alongside specialised products for ageing skin and those aged over 45. Sun care manufacturers introduced special products according to skin pigmentation. Similarly, bath and shower products and hair care recorded demand for specialised products. This trend is likely to persist and become more pronounced over the forecast period.
Global players dominate
In terms of value sales, the Czech Republic saw dominance by global players during 2007. Domestic companies do not wield enough economic might to invest the required large sums into research, development or advertising. Thus, most did not record competitive value sales over the review period. However, although the share of local operators in cosmetics and toiletries remained significantly lower over the review period, public perception of domestic companies remains high and they enjoy a degree of consumer loyalty. In some cases Czechs prefer to purchase domestic products due to their high trust in the brands, for example in sun care. However, significant advertising is still important in order to create awareness of the products and this remains the basis of failure or success for many domestic companies.
Direct selling on the rise
The share of sales through store-based retailing, a large proportion of which is through supermarkets/hypermarkets, declined in 2007. The popularity of supermarkets/hypermarkets as a selling channel of cosmetics and toiletries declined due to a lack of specialisation and personal service, which is particularly important to purchasers of cosmetics and toiletries. The most significant shift in 2007 saw direct selling, after two years of decline. Direct selling’s 20% growth was due to operators’ innovative approach, successful advertising, high quality products and a personal approach which has proved popular.
Cosmetics and toiletries grow towards diversification
Cosmetics and toiletries sales in the Czech Republic are expected to continue to grow over the forecast period, driven by the continuation of trends seen over the review period. Although the analysts of the Czech Statistical Office predict a slowing down of the economy over the forecast period, increased consumption is still expected. The number of Czechs will grow and the population is ageing. However, the industry will face more threats over the forecast period. Czechs must accommodate new taxes, and economic reforms from January 2008 are expected to lead to price rises and increased costs for manufacturers.
Table of contents
COSMETICS AND TOILETRIES IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Healthy growth of cosmetics and toiletries
Diversification visible in many categories
Global players dominate
Direct selling on the rise
Cosmetics and toiletries grow towards diversification
KEY TRENDS AND DEVELOPMENTS
Domestic demand drove growth in 2007
Products with added value rise in popularity
Demography as influence of cosmetics and toiletries
Private label faces new trends
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
ASTRID COSMETICS AS - COSMETICS AND TOILETRIES - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Astrid Cosmetics as: Key Facts
Summary 3 Astrid Cosmetics as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Astrid Cosmetics as: Competitive Position 2007
DERMACOL AS - COSMETICS AND TOILETRIES - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Dermacol as: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Dermacol as: Competitive Position 2007
RYOR SRO - COSMETICS AND TOILETRIES - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Ryor sro: Key Facts
Summary 8 Ryor sro: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Ryor sro: Production Statistics 2007
COMPETITIVE POSITIONING
SETUZA AS - COSMETICS AND TOILETRIES - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Setuza as: Key Facts
Summary 11 Setuza as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Setuza as: Competitive Position 2007
TOMIL SRO - COSMETICS AND TOILETRIES - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Tomil sro: Key Facts
Table 15 Tomil sro: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Tomil sro: Competitive Position 2007
BABY CARE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of Baby Care by Subsector: Value 2002-2007
Table 17 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 18 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 19 Baby Care Company Shares by Retail Value 2003-2007
Table 20 Baby Care Brand Shares by Retail Value 2004-2007
Table 21 Baby Care Premium Brand Shares 2007
Table 22 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 23 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 24 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 26 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 27 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 28 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 29 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 30 Bath and Shower Products Premium Brand Shares 2007
Table 31 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 32 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 33 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Deodorants by Subsector: Value 2002-2007
Table 35 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 36 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 37 Deodorants Company Shares by Retail Value 2003-2007
Table 38 Deodorants Brand Shares by Retail Value 2004-2007
Table 39 Deodorants Premium Brand Shares 2007
Table 40 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 41 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 42 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Styling Agents by Type 2003-2007
Table 44 Retail Sales of Salon Hair Care by Subsector 2003-2007
Table 45 Sales of Hair Care by Subsector: Value 2002-2007
Table 46 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 47 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 48 Hair Care Company Shares by Retail Value 2003-2007
Table 49 Hair Care Brand Shares by Retail Value 2004-2007
Table 50 Styling Agents Brand Shares by Retail Value 2004-2007
Table 51 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 52 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 53 Hair Care Premium Brand Shares 2007
Table 54 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 55 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 56 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 58 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 59 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 60 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 61 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 62 Colour Cosmetics Premium Brand Shares 2007
Table 63 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 64 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 65 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 66 Retail Sales of Electric Shavers 2004-2007
Table 67 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 68 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 69 Sales of Men's Razors and Blades by Type 2005-2007
Table 70 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 71 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 72 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 73 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 75 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 76 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 77 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 78 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 79 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 80 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 81 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 82 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 83 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Sales of Fragrances by Subsector: Value 2002-2007
Table 85 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 86 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 87 Fragrances Company Shares by Retail Value 2003-2007
Table 88 Fragrances Brand Shares by Retail Value 2004-2007
Table 89 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 90 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 91 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 Sales of Skin Care by Subsector: Value 2002-2007
Table 93 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 94 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 95 Skin Care Company Shares by Retail Value 2003-2007
Table 96 Skin Care Brand Shares by Retail Value 2004-2007
Table 97 Skin Care Premium Brand Shares 2007
Table 98 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 99 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 100 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Sales of Depilatories by Subsector: Value 2002-2007
Table 102 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 103 Depilatories Company Shares by Retail Value 2003-2007
Table 104 Depilatories Brand Shares by Retail Value 2004-2007
Table 105 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 106 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Sales of Sun Care by Subsector: Value 2002-2007
Table 108 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 109 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 110 Sun Care Company Shares by Retail Value 2003-2007
Table 111 Sun Care Brand Shares by Retail Value 2004-2007
Table 112 Sun Care Premium Brand Shares 2007
Table 113 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 114 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 115 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012