Cosmetics And Toiletries in the US
Euromonitor International's Cosmetics And Toiletries in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 151 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Lower growth in 2007
Sales of cosmetics and toiletries grew at a slower rate in 2007 than in 2006. That said, current value growth in 2007 was similar to the average growth rate for the 2002-2007 time period. Cosmetics and toiletries sales growth was slowed by the housing downturn, and rising energy and food prices. Worries about the US economy led to reduced consumer confidence and lower spending. The US economy saw GDP growth of 2.7% in 2007, lower than the 3.2% growth achieved in 2006.
Natural and organics grow in popularity
Americans are expressing growing concerns over the impact of various goods on the environment and on their own health and well-being. They are increasingly turning to all things natural in search for healthier alternatives to standard industrial goods, and products that have claims of being “natural”, “organic” and/or eco-friendly are growing in popularity across various areas of the US consumer market. Consequently, speciality and niche beauty manufacturers, such as Lush and Pangea Organics, have been expanding, while mainstream manufacturers continue to introduce a large variety of products formulated with organic ingredients, botanicals and food ingredients, such as Estée Lauder Cos Inc’s Origins subsidiary introducing the Origins Organics line, and L’Oréal USA Inc launching Garnier Nutritioniste, with lycopene and omega-3 and omega-6 fatty acids. Household care company Clorox’s November 2007 decision to purchase Burt’s Bees, a natural personal care company, for US$925 million, demonstrates confidence in the future growth of the “natural” and “organic” personal care market.
Companies look to acquisitions to build sales
The US cosmetics and toiletries market continues to see a trend towards greater consolidation, as market entry via acquisitions and mergers is one of the strategies to gain competitive advantage in a highly developed US market. L’Oréal Groupe further strengthened its salon hair care business by acquiring professional hair care company Pureology, in May 2007, and expanded its presence in prestige colour cosmetics, fragrances and skin care through its January 2008 acquisition of YSL Beauté Holding. Procter & Gamble entered the dermatological skin care field through its January 2007 purchase of skin care company HDS Cosmetics Lab, and its DDF (Doctor’s Dermatologic Formula) brand. In March 2008, the company acquired salon hair care company Frederic Fekkai. Coty Inc chose to expand beyond its core fragrance business through its acquisition of Del Laboratories (Sally Hansen colour cosmetics and depilatories, NYC New York Color colour cosmetics) which was completed on 31 December 2007, though not announced until January 2008.
Drugstores and perfumeries rise in importance
Industry analysts point to the increasing “democratisation” of retail, in response to the “democratisation” of the American consumer. Time magazine named “You” its Person of the Year in December 2006, and bloggers are wielding increased power, as consumers move away from traditional media to social media, such as YouTube and myspace.com. With the Internet allowing consumers to become more knowledgeable about product attributes, as well as prices, Americans want more power in making purchasing decisions when they walk into a store. The success of drugstores, which is the second leading distribution channel for cosmetics and toiletries behind supermarkets/hypermarkets in the US, and perfumeries lies in the fact that they fit well with these “democratisation” tendencies. Sephora and Ulta, which offer self-service options with beauty advisors available on demand, have shown strong growth.
Value declines ahead
The cosmetics and toiletries sector is expected to decline between 2007 and 2012 in constant value terms. This will be due to the maturity of the US cosmetics and toiletries market, where many products enjoy a high rate of household penetration, as well as to price pressure from mass merchandisers, such as Wal-Mart. Sun care, baby care and men’s grooming products are expected to show the fastest value growth over this time period. A desire to look younger will prompt skin care to be the fastest growing subsector within men’s grooming.
Table of contents
COSMETICS AND TOILETRIES IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
Lower growth in 2007
Natural and organics grow in popularity
Companies look to acquisitions to build sales
Drugstores and perfumeries rise in importance
Value declines ahead
KEY TRENDS AND DEVELOPMENTS
Competitive Environment: more consolidation expected in the near future
Fear of a recession spurs a more conservative shopper
Natural and organic products are gaining popularity
Mix of self-service, attractive ambience and wide product selection aid drugstores and perfumeries
The growing beauty services industry
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
CHANEL SA - COSMETICS AND TOILETRIES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Chanel SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Chanel SA: Competitive Position 2007
ENERGIZER HOLDINGS INC - COSMETICS AND TOILETRIES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Energizer Holdings Inc: Key Facts
Summary 5 Energizer Holdings Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Energizer Holdings Inc: Competitive Position 2007
Summary 7 Schick-Wilkinson Sword: Competitive Position 2007
ESTéE LAUDER COS INC - COSMETICS AND TOILETRIES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Estée Lauder Cos Inc: Key Facts
Summary 9 Estée Lauder Cos Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Estée Lauder Cos Inc: Competitive Position 2007
Summary 11 Clinique Laboratories Inc: Competitive Position 2007
JOHN PAUL MITCHELL SYSTEMS INC - COSMETICS AND TOILETRIES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 John Paul Mitchell Systems Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 John Paul Mitchell Systems Inc: Competitive Position 2007
JOHNSON & JOHNSON CONSUMER PRODUCTS INC - COSMETICS AND TOILETRIES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Johnson & Johnson: Key Facts
Summary 15 Johnson & Johnson Consumer Products Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Johnson & Johnson Consumer Products Inc: Competitive Position 2007
Summary 17 Neutrogena Corp: Competitive Position 2007
LIMITED BRANDS INC - COSMETICS AND TOILETRIES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Limited Brands Inc: Key Facts
Summary 19 Limited Brands Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Limited Brands Inc: Competitive Position 2007
L'ORéAL USA INC - COSMETICS AND TOILETRIES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 L’Oréal USA Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Body Shop Inc: Competitive Position 2007
Summary 23 L’Oréal USA Inc: Competitive Position 2007
PROCTER & GAMBLE CO, THE - COSMETICS AND TOILETRIES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Procter & Gamble Co: Key Facts
Summary 25 Procter & Gamble Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 Clairol Inc: Competitive Position 2007
Summary 27 Gillette Co: Competitive Position 2007
Summary 28 Procter & Gamble Co: Competitive Position 2007
SCHERING-PLOUGH HEALTHCARE PRODUCTS INC - COSMETICS AND TOILETRIES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Schering-Plough Corporation: Key Facts
Summary 30 Schering-Plough Corporation: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 31 Schering-Plough Healthcare Products Inc: Competitive Position 2007
UNILEVER HOME & PERSONAL CARE USA - COSMETICS AND TOILETRIES - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Unilever United States Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 33 Unilever Home & Personal Care USA: Competitive Position 2007
BABY CARE IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Baby Care by Subsector: Value 2002-2007
Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 18 Baby Care Company Shares by Retail Value 2003-2007
Table 19 Baby Care Brand Shares by Retail Value 2004-2007
Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 24 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 26 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 27 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 28 Bath and Shower Products Premium Brand Shares 2007
Table 29 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 30 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 31 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Deodorants by Subsector: Value 2002-2007
Table 33 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 34 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 35 Deodorants Company Shares by Retail Value 2003-2007
Table 36 Deodorants Brand Shares by Retail Value 2004-2007
Table 37 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 38 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 39 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Hair Care by Subsector: Value 2002-2007
Table 41 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 42 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 43 Hair Care Company Shares by Retail Value 2003-2007
Table 44 Hair Care Brand Shares by Retail Value 2004-2007
Table 45 Styling Agents Brand Shares by Retail Value 2004-2007
Table 46 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 47 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 48 Hair Care Premium Brand Shares 2007
Table 49 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 50 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 51 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
Table 52 Retail Sales of Styling Agents by Type 2003-2007
Table 53 Retail Sales of Salon Hair Care by Type 2003-2007
COLOUR COSMETICS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 55 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 56 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 57 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 58 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 59 Colour Cosmetics Premium Brand Shares 2007
Table 60 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 61 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 62 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN'S GROOMING PRODUCTS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 64 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 65 Sales of Men's Razors and Blades by Type 2005-2007
Table 66 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 67 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 68 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 69 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
Table 70 Retail Sales of Electric Shavers 2003-2007
ORAL HYGIENE IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 72 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 73 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 74 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 75 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 76 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 77 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 78 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 79 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 80 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
Table 81 Retail Sales of Toothpaste by Type: % Analysis 2003-2007
Table 82 Retail Sales of Manual Toothbrushes by Type: % Analysis 2003-2007
FRAGRANCES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Sales of Fragrances by Subsector: Value 2002-2007
Table 84 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 85 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 86 Fragrances Company Shares by Retail Value 2003-2007
Table 87 Fragrances Brand Shares by Retail Value 2004-2007
Table 88 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 89 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 90 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
Table 91 Retail Sales of Women’s Fragrances by Concentration 2003-2007
Table 92 Retail Sales of Men’s Fragrances by Concentration 2003-2007
SKIN CARE IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Sales of Skin Care by Subsector: Value 2002-2007
Table 94 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 95 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 96 Skin Care Company Shares by Retail Value 2003-2007
Table 97 Skin Care Brand Shares by Retail Value 2004-2007
Table 98 Skin Care Premium Brand Shares 2007
Table 99 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 100 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 101 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 102 Sales of Depilatories by Subsector: Value 2002-2007
Table 103 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 104 Depilatories Company Shares by Retail Value 2003-2007
Table 105 Depilatories Brand Shares by Retail Value 2004-2007
Table 106 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 107 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 108 Sales of Sun Care by Subsector: Value 2002-2007
Table 109 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 110 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 111 Sun Care Company Shares by Retail Value 2003-2007
Table 112 Sun Care Brand Shares by Retail Value 2004-2007
Table 113 Sun Care Premium Brand Shares 2007
Table 114 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 115 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 116 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
Table 117 Retail Sales of Sun Protection by Factor: % Analysis 2003-2007
Table 118 Retail Sales of Self-Tanning by Formulation: % Analysis 2003-2007