Coty Inc
Euromonitor International's company profile, Coty Inc offers detailed strategic analysis of the company's business, examining its performance in the cosmetics and toiletries market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 17 | Publication date: Oct 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2007-2008
PROSPECTS
CORE BUSINESSES
Coty's key cosmetics and toiletries focus is fragrances
Coty leads global fragrances and is a top 15 player in cosmetics and toiletries
Premium fragrances is Coty's core business segment
Coty number three mass fragrance global player
Colour cosmetics key secondary category for Coty
GROWTH OPPORTUNITIES
Premium-led expansion in China offers rich rewards
High-end demand in fragrances in Russia is an opening for Coty
Coty should look to men's skin care to help drive growth
LIMITED POTENTIAL
Dire outlook for US fragrances
UK fragrances offer little but Coty has the brand equity to survive at the top
Little respite in US colour cosmetics but UK market offers growth opportunities
Table 1 Coty Inc: Cosmetics & Toiletries World Sector Sales Performance by Value 2007
Table 2 Coty Inc: Cosmetics & Toiletries Regional Sales Performance by Value 2007
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Developed market focus means innovation key strategy for Coty
Coty targets premium fragrances
Coty strengthens US retail market coverage
Research key strategy for Coty
Coty open to cross-sector extension but wary of overkill
Coty targets expansion in Asia-Pacific
Coty develops region-specific portfolio but must be alert to rising competition
OWNERSHIP EVENTS
Table 3 Coty Inc: World Shares & Rankings in Cosmetics & Toiletries by Sector 2006-2007
Table 4 Coty Inc: World and Regional Shares in Cosmetics & Toiletries by Sector 2007
COMPANY STRUCTURE
COTY INC
Summary 1 Coty Inc: Cosmetics & Toiletries Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
ADIDAS
CHICOGO/RIMMEL/INVITE
GLOW BY J-LO
Table 5 Coty Inc: adidas Brand Shares in Cosmetics and Toiletries by Sector 2005-2007
Table 6 Coty Inc: adidas Regional Shares in Cosmetics and Toiletries by Sector 2007
Table 7 Coty Inc: Chicogo/Rimmel/Invite Brand Shares in Cosmetics and Toiletries by Sector 2005-2007
Table 8 Coty Inc: Chicogo/Rimmel/Invite Regional Shares in Cosmetics and Toiletries by Sector 2007
Table 9 Coty Inc: Glow By J-Lo Brand Shares in Cosmetics and Toiletries by Sector 2005-2007
Table 10 Coty Inc: Glow By J-Lo Regional Shares in Cosmetics and Toiletries by Sector 2007
APPENDICES
FINANCIAL SUMMARY
Table 11 Coty Inc: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 Coty Inc: Historical Development
Summary 3 Coty Inc: Subsidiaries 2007
Summary 4 Coty Inc: Cosmetics & Toiletries Brands 2007
Summary 5 Coty Inc: Company Locations
Summary 6 Coty Inc: Websites