Coty Inc

Euromonitor International's company profile, Coty Inc offers detailed strategic analysis of the company's business, examining its performance in the cosmetics and toiletries market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2007-2008

PROSPECTS

CORE BUSINESSES

Coty's key cosmetics and toiletries focus is fragrances

Coty leads global fragrances and is a top 15 player in cosmetics and toiletries

Premium fragrances is Coty's core business segment

Coty number three mass fragrance global player

Colour cosmetics key secondary category for Coty

GROWTH OPPORTUNITIES

Premium-led expansion in China offers rich rewards

High-end demand in fragrances in Russia is an opening for Coty

Coty should look to men's skin care to help drive growth

LIMITED POTENTIAL

Dire outlook for US fragrances

UK fragrances offer little but Coty has the brand equity to survive at the top

Little respite in US colour cosmetics but UK market offers growth opportunities

Table 1 Coty Inc: Cosmetics & Toiletries World Sector Sales Performance by Value 2007

Table 2 Coty Inc: Cosmetics & Toiletries Regional Sales Performance by Value 2007

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Developed market focus means innovation key strategy for Coty

Coty targets premium fragrances

Coty strengthens US retail market coverage

Research key strategy for Coty

Coty open to cross-sector extension but wary of overkill

Coty targets expansion in Asia-Pacific

Coty develops region-specific portfolio but must be alert to rising competition

OWNERSHIP EVENTS

Table 3 Coty Inc: World Shares & Rankings in Cosmetics & Toiletries by Sector 2006-2007

Table 4 Coty Inc: World and Regional Shares in Cosmetics & Toiletries by Sector 2007

COMPANY STRUCTURE

COTY INC

Summary 1 Coty Inc: Cosmetics & Toiletries Key Facts

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

ADIDAS

CHICOGO/RIMMEL/INVITE

GLOW BY J-LO

Table 5 Coty Inc: adidas Brand Shares in Cosmetics and Toiletries by Sector 2005-2007

Table 6 Coty Inc: adidas Regional Shares in Cosmetics and Toiletries by Sector 2007

Table 7 Coty Inc: Chicogo/Rimmel/Invite Brand Shares in Cosmetics and Toiletries by Sector 2005-2007

Table 8 Coty Inc: Chicogo/Rimmel/Invite Regional Shares in Cosmetics and Toiletries by Sector 2007

Table 9 Coty Inc: Glow By J-Lo Brand Shares in Cosmetics and Toiletries by Sector 2005-2007

Table 10 Coty Inc: Glow By J-Lo Regional Shares in Cosmetics and Toiletries by Sector 2007

APPENDICES

FINANCIAL SUMMARY

Table 11 Coty Inc: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 2 Coty Inc: Historical Development

Summary 3 Coty Inc: Subsidiaries 2007

Summary 4 Coty Inc: Cosmetics & Toiletries Brands 2007

Summary 5 Coty Inc: Company Locations

Summary 6 Coty Inc: Websites