DIY And Gardening in Belgium
Euromonitor International's DIY And Gardening in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 33 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
Home Centres and DIY Superstores Dominate the Market
There is an accelerating trend towards building, painting or renovating one's own home that is expected to increase significantly in the next five years. The economic recession also played its part in the expansion of the DIY market, as more people turned to it as a way to save money. Whereas in earlier years most DIY purchases were made at small, local hardware stores or specialist retailers, now Home Centres and superstores dominate the market.
Belgian Consumers Searching for Something New and Innovative
Innovation, pricing, quality, packaging, and shipping costs are significant market considerations for DUY suppliers. Everyone is seeking that ever elusive something new and innovation ranks as the most important competitive element. DIY in general is extremely price competitive, particularly since the introduction of superstores, Home Centres and other specialist stores that offer a wide variety of products and low prices and there is intense price-cutting within the industry. Next to the product's originality, price is often the most important point of difference for a DIY customer. Quality is important; however, low and high end products compete in the same market with individual buyers having different preferences for their DIY purchases. Homeowners intending to keep their house for many years and wanting to put the best of everything into it are most likely looking at the mid- to top-end of the DIY market. Homeowners aiming at renovating and then selling may be less interested in using high quality (and usually higher priced) products.
DIY and Gardening Continue to Show a Positive Performance
The DIY and gardening product range is enormous and for a number of years, the retail market for these products in Belgium demonstrated one of the highest growth rates in the country, thanks to mass production on the one hand and a mature retail marketing and distribution system on the other.
Belgian Market is Highly Fragmented
The DIY market encompasses a wide and varied range of products for home maintenance, improvement and decoration. DIY product manufacturers are a mix of large and small companies, often specialising in one or two subsectors. No individual companies dominate the sector. Unlike manufacturers, the retail market is made up of well established companies and a large number of independent retailers competing for the same sales. Whereas in earlier years most DIY purchases were made at small, local hardware stores or specialist retailers, now superstores dominate the market.
Products Packaged and Manufactured in European or Asian Countries
Well-presented products, packaged with fitting instructions and accessories where appropriate, are attractive to the DIY customer and more readily noticed in stores. Products are mostly acquired from Asian and other European suppliers. Locally made DIY products are mostly paints for interior and exterior home use.
Table of contents
DIY AND GARDENING IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Home Centres and DIY Superstores Dominate the Market
Belgian Consumers Searching for Something New and Innovative
DIY and Gardening Continue to Show a Positive Performance
Belgian Market is Highly Fragmented
Products Packaged and Manufactured in European or Asian Countries
KEY TRENDS AND DEVELOPMENTS
Housing Development Activity Boosts DIY Sales
Home Renovation is Gaining Popularity among Belgians
Gardens Provide Respite from Increasingly Busy Lifestyles
Fashion Trends Play an Important Role in Market Growth
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
BAHCO GROUP AB - DIY AND GARDENING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bahco Group AB: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bahco Group AB: Competitive Position 2006
BLACK & DECKER NV - DIY AND GARDENING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Black & Decker NV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Black & Decker NV: Competitive Position 2006
HITACHI BELGIUM SA - DIY AND GARDENING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hitachi Belgium SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Hitachi Belgium SA: Competitive Position 2006
STANLEY WORKS BENELUX SA - DIY AND GARDENING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Stanley Works Benelux SA: Key Facts
Summary 9 Stanley Works Benelux SA: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Stanley Works Benelux SA: Competitive Position 2006
WEBER-STEPHEN HOLLAND BV - DIY AND GARDENING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Weber-Stephen Holland BV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Weber-Stephen Holland BV: Competitive Position 2006
DIY IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Gardening Company Shares by Retail Value 2004-2006
Table 18 Gardening Brand Shares by Retail Value 2004-2006
Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011