DIY And Gardening in China
Euromonitor International's DIY And Gardening in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 44 | Publication date: Oct 2009
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- Get insight into trends in market performance
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Executive summary
Growth slowing down
The demands for DIY and gardening were stable in 2008, though there was a difference between the inland and coastal regions, where people are more affluent. Another important factor that dominated the market performance was the global financial crisis, which affected the market negatively, causing the market to grow slower than 2007 and dragged the DIY market with negative growth. Growth slowed as the first major stage of home ownership and decoration has occurred in the major cities.
Deposit or consumption
The global financial turmoil has seriously impacted on China’s economy. While the real estate industry has been affected the most, the confidence of some consumers has been lost and they now want to save money instead of buying DIY and gardening products. The government has set up policies to encourage consumption, which has also pushed the sales of the industry, but the domestic consumption behaviour has changed while people look after their incomings.
Barbecues becoming popular
Barbecues saw the fastest growth among all subsectors. As the western style eating behaviour is getting popular in china, middle classes tired of Chinese food have been trying barbecues at home, which has resulted in booming demands for barbecues. Nevertheless, the new holiday law gave more time for Chinese to stay at home that enabled them to carry out leisure activities such as roasting.
Market in its infancy
DIY and gardening in China is relatively new and there are no large market players apart from paint decorating, electrical supplies, kitchen and bathroom equipment, wall coverings and floorings. The market started after the opening up of the private housing market, which was booming as a result of the continuous rapid increases in average salaries and consumer spending power. Combines with support from government policies, the market is about to enter into a period of fast growth.
Future growth promising
The future growth will be totally dependent on the financial environments. As we expect the global economy to recover in 2010, the market will reconsolidate and continue with its strong growth. The 2009 market growth will be slower than in 2008; both DIY and hardware stores or mixed retailers will continue to dominate the market distribution. A boom in private housing will continue to fuel the market for home decoration in the future.
Table of contents
DIY AND GARDENING IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth slowing down
Deposit or consumption
Barbecues becoming popular
Market in its infancy
Future growth promising
KEY TRENDS AND DEVELOPMENTS
DIY suffering from recession
Price increases lead to price wars
Competiton among large retailers
Fragmented market lacks strong brands
Multinationals dominated the market
Garden penetrating further into cities.
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2003-2008
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2003-2008
Table 3 DIY and Gardening Company Shares 2004-2008
Table 4 DIY and Gardening Brand Shares 2005-2008
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2003-2008
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2008-2013
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2008-2013
DEFINITIONS
DIY and gardening
DIY
Building materials
Hardware
Electrical supplies
Hand tools and accessories
Power tools and accessories
Paint/home decorating
Wall/floor/window coverings
Plumbing/heating/cooling
Millwork/doors/windows
Kitchen and bath products
Other DIY
Gardening
Horticultural goods
Garden structures
Gardening equipment
Garden care
Other gardening
Barbecues
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
DULUX (CHINA) CO LTD - DIY AND GARDENING - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dulux (China) Co Ltd: Key Facts
Summary 3 Dulux (China) Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Dulux (China) Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Dulux (China) Co Ltd: Competitive Position 2008
GUANGZHOU OPTIMA KITCHEN ENTERPRISE CO LTD - DIY AND GARDENING - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Guangzhou Optima Kitchen Enterprise Co Ltd: Key Facts
Summary 7 Guangzhou Optima Kitchen Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Guangzhou Optima Kitchen Enterprise Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Guangzhou Optima Kitchen Enterprise Co Ltd: Competitive Position 2006
LONON CHINA INDUSTRIAL CO LTD - DIY AND GARDENING - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Lonon China Industrial Co Ltd: Key Facts
Summary 11 Lonon China Industrial Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Lonon China Industrial Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 13 Lonon China Industrial Co Ltd: Competitive Position 2008
POWERDEKOR GROUP CO LTD - DIY AND GARDENING - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Powerdekor Group Co Ltd: Key Facts
Summary 15 Powerdekor Group Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Powerdekor Group Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 17 Powerdekor Group Co Ltd: Production Statistics 2008
SHANGHAI CHENGMEI GARDENING CO LTD - DIY AND GARDENING - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Shanghai Chengmei Gardening Co Ltd: Key Facts
Summary 19 Shanghai Chengmei Gardening Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Shanghai Chengmei Gardening Co Ltd : Production Statistics 2008
COMPETITIVE POSITIONING
Summary 21 Shanghai Chengmei Gardening Co Ltd: Competitive Position 2008
DIY IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 22 New Product Launches 2007- 2008
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2003-2008
Table 9 Sales of DIY by Subsector: % Value Growth 2003-2008
Table 10 DIY Company Shares 2004-2008
Table 11 DIY Brand Shares 2005-2008
Table 12 Sales of DIY by Distribution Format: % Analysis 2003-2008
Table 13 Forecast Sales of DIY by Subsector: Value 2008-2013
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2008-2013
GARDENING IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 23 New Product Launches 2007- 2008
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2003-2008
Table 16 Sales of Gardening by Subsector: % Value Growth 2003-2008
Table 17 Gardening Company Shares 2004-2008
Table 18 Gardening Brand Shares 2005-2008
Table 19 Sales of Gardening by Distribution Format: % Analysis 2003-2008
Table 20 Forecast Sales of Gardening by Subsector: Value 2008-2013
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2008-2013