DIY And Gardening in Hungary
Euromonitor International's DIY And Gardening in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 41 | Publication date: Oct 2009
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- Get insight into trends in market performance
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Executive summary
Slow down in market growth
After dynamic market growth in the first half of the review period the value market slowed down. With an expansion of hypermarkets and specialist DIY and Gardening Retailers consumers become used to seeing falling units prices for DIY and Gardening products. Falling unit prices has impacted the sector value performance, negatively. Globally increasing energy and raw material prices also affected and the DIY sector especially building materials. The global economic crisis, which started at the end of 2008 in Hungary, also impacted a little on consumer demand of DIY and Gardening products.
Significant expansion of DIY and Gardening Retailers
While in the beginning of the review period just a few hypermarkets and DIY and Gardening retailers were available in the Hungarian market nowadays its number grew significantly. One of the biggest DIY and Gardening Retailers, the Bauhaus, started their operation in the Hungarian market with two big stores in 2008.
The other main competitors are BauMax, OBI and Praktiker. Both of them increased their store numbers thus intensifying competition which pushed down product unit prices significantly. Their low price level product assortment mainly sourced from Asia, especially in hand tools and their Private Label products also pushed down unit prices.
Important role of Paint/Home Decorations
Paint/Home Decorations subsector was one of the few DIY and Gardening subsectors which grew continuously during the review period. The paint/home decoration habit has changed and developed: manufacturers have developed more environmentally friendly paint products and households are demanding more trendy and fashionably designed wallpapers. Painting and home decoration is a popular home activity compared to building or construction and its unit price is much lower, so consumers update their homes more cheaply and frequently. This is the main reason behind its fastest growing category.
International players dominate
The DIY and Gardening market has changed significantly. While in the beginning of the review period there were numerous DIY specialists and gardening companies nowadays their numbers decreased significantly. The DIY and Gardening market started to concentrate in Hungary at the end of the review period. They could not compete with the big hypermarkets and retailers like BauMax, Obi, Praktiker or Bauhaus wide product assortments and low level unit prices. The hypermarkets offer a wide assortment from local and international brands as well as offering the best solution for their consumers in one place.
Strong worldwide crisis affect
The DIY and gardening market in Hungary is forecast to register a significant decline in value over the 2009-2013 periods. Since disposable income is expected to fall significantly over the forecast period it will quash sector demand as consumers postpone their purchasing. Manufacturers and retailers are likely to stimulate market growth by strong product innovation and fierce price competition. As economies begin recovery in 2010 disposable incomes will increase once again and DIY and Gardening products performance will see less negative effect by the end of the forecast period.
Table of contents
DIY AND GARDENING IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow down in market growth
Significant expansion of DIY and Gardening Retailers
Important role of Paint/Home Decorations
International players dominate
Strong worldwide crisis affect
KEY TRENDS AND DEVELOPMENTS
Consumers run into debt
Growing importance of ‘urban’ gardens
Dominant seasonal sales
Strong competition cut down prices
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2003-2008
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2003-2008
Table 3 DIY and Gardening Company Shares 2004-2008
Table 4 DIY and Gardening Brand Shares 2005-2008
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2003-2008
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2008-2013
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2008-2013
DEFINITIONS
DIY and gardening
DIY
Building materials
Hardware
Electrical supplies
Hand tools and accessories
Power tools and accessories
Paint/home decorating
Wall/floor/window coverings
Plumbing/heating/cooling
Millwork/doors/windows
Kitchen and bath products
Other DIY
Gardening
Horticultural goods
Garden structures
Gardening equipment
Garden care
Other gardening
Barbecues
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
BAUMAX MAGYARORSZAG RT - DIY AND GARDENING - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 BAUMAX Magyarország Zrt.: Key Facts
Summary 3 [BAUMAX Magyarország Zrt.: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 BAUMAX Magyarország Zrt.: Competitive Position 2008
BOSCH LTD - DIY AND GARDENING - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bosch Ltd: Key Facts
Summary 6 Bosch Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Bosch Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 Bosch Ltd : Competitive Position 2008
OBI SYSTEMMZENTRALE HUNGARY KFT - DIY AND GARDENING - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 OBI Systemmzentrale Hungary Kft: Key Facts
Summary 10 OBI Systemmzentrale Hungary Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 OBI Systemmzentrale Hungary Kft: Competitive Position 2008
PRAKTIKER MAGYARORSZáG KFT - DIY AND GARDENING - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Praktiker Magyarország Kft.: Key Facts
Summary 13 Praktiker Magyarország Kft.: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Praktiker Magyarország Kft.: Competitive Position 2008
XELLA MAGYARORSZáG KFT - DIY AND GARDENING - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Xella Magyarország Kft.: Key Facts
Summary 16 Xella Magyarország Kft.: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Xella Magyarország Kft.: Production Statistics [ShareYear_Last]
COMPETITIVE POSITIONING
Summary 18 Xella Magyarország Kft.: Competitive Position 2008
DIY IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 19 New Product Launches 2007- 2008
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2003-2008
Table 9 Sales of DIY by Subsector: % Value Growth 2003-2008
Table 10 DIY Company Shares 2004-2008
Table 11 DIY Brand Shares 2005-2008
Table 12 Sales of DIY by Distribution Format: % Analysis 2003-2008
Table 13 Forecast Sales of DIY by Subsector: Value 2008-2013
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2008-2013
GARDENING IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 20 New Product Launches 2007- 2008
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2003-2008
Table 16 Sales of Gardening by Subsector: % Value Growth 2003-2008
Table 17 Gardening Company Shares 2004-2008
Table 18 Gardening Brand Shares 2005-2008
Table 19 Sales of Gardening by Distribution Format: % Analysis 2003-2008
Table 20 Forecast Sales of Gardening by Subsector: Value 2008-2013
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2008-2013