DIY And Gardening in India
Euromonitor International's DIY And Gardening in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 36 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
DIY Culture Yet to Develop
Indians, as a rule, do not "do it themselves". An army of skilled professionals – carpenters, plumbers, painters, gardeners and electricians – are available in every city, and are made use of for installations and repair. Labour is still relatively cheap and there is not enough skill among lay householders to carry out the task themselves.
Marketers and manufacturers mainly target their products at professionals, and so instructions on the product are incomplete/brief. Products are also not packaged with the necessary fixtures (screws, paint brush, etc) to allow for ease of DIY use. For the purposes of this report, DIY in India has been defined as retail sales to the end user/home owner, even if the home owner/buyer is not involved in installation.
Urban Housing Demand on the Up
A combination of factors like urban migration, declining household sizes and a young population, are leading to growing demand for urban housing. These factors, coupled with good GDP growth and easier home financing over the last few years, led to a boom in India. Demand is coming from urban agglomerations all across the country, and also at all income levels. Indians traditionally value a home of their own, and therefore purchasing a home is one of the primary investments of a household. The housing boom has been good news for all DIY subsectors, which saw good growth in the review period, and are expected to continue to grow in the forecast period.
Greater Presence of Imports
The government's removal of trade barriers led to a significant increase in imports, across all product categories, as well as at different price points. While cheap private label products came in bulk from China, more expensive, high quality products are also coming in from Europe, leading to both volume and value growth.
Private Labels Rule
Private labels produced by India's small scale industry have traditionally fragmented sales and account for approximately 40% of sales in several DIY and gardening subsectors. The mass, national brands were more expensive than these private labels.
During the review period, inexpensive Chinese-made products flooded retail stores across the country, giving small-scale domestic manufacturers a hard time. These companies are either selling their units to large Indian brands, or converting themselves into trading outfits.
Table of contents
DIY AND GARDENING IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
DIY Culture Yet to Develop
Urban Housing Demand on the Up
Greater Presence of Imports
Private Labels Rule
KEY TRENDS AND DEVELOPMENTS
Lack of a DIY Culture
Sustained GDP Growth
Declining Household Size
Home Ownership Age Declines
Weak Infrastructure
Organised Retailing
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
ANCHOR ELECTRONICS & ELECTRICALS PVT LTD - DIY AND GARDENING - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Anchor Electronics & Electricals Pvt Ltd: Key Facts
Summary 3 Anchor Electronics & Electricals Pvt Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Anchor Electronics & Electricals Pvt Ltd: Competitive Position 2006
ASIAN PAINTS LTD (APL) - DIY AND GARDENING - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Asian Paints Ltd: Key Facts
Summary 6 Asian Paints Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Asian Paints Ltd: Competitive Position 2006
EID PARRY (INDIA) LTD - DIY AND GARDENING - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 EID Parry India Ltd: Key Facts
Summary 9 EID Parry India Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 10 EID Parry India Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 EID Parry India Ltd: Competitive Position 2006
GRASIM INDUSTRIES LTD - DIY AND GARDENING - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Grasim Industries Ltd: Key Facts
Summary 13 Grasim Industries Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 14 Grasim Industries Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Grasim Industries Ltd: Competitive Position 2006
DIY IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Gardening Company Shares by Retail Value 2004-2006
Table 18 Gardening Brand Shares by Retail Value 2004-2006
Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011