DIY And Gardening in Japan
Euromonitor International's DIY And Gardening in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 32 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
DIY and Gardening Sectors Grow
Both DIY and gardening saw value sales improve in 2006. While DIY saw steady growth due to the launch of convenient, high-capacity, easy use tools, garden enthusiasts embraced the introduction of safe, eco-friendly garden care products, which resulted in the pace of growth rising for the third year running.
Research and Development Bolster Marketability
The key to Japanese households is the acceptability of the products launched in the market. Most products introduced by key players received the attention of households due to their value added qualities. The review period saw an increased use of eco-friendly products, which resulted from intensive research and development by key players in the industry.
Competition Through Distribution
Key players in both the DIY and gardening industries considered the aggressive opening of outlets one of the potential ways to increase market share and generate higher sales. In 2006, both sectors witnessed the growth of distribution outlets across the region with an intensive launch of new products in order to offer a wider array of brands and products to take the edge in the competition.
Women Participate in DIY
One of the key drivers for growth in DIY and gardening was females. This replaced the old concept of men taking charge of repairs alone. The review period showed higher demand for DIY tools and gardening equipment from women. As a result, key players in the industry acknowledged the growing participation of women with the introduction of products suited to their needs.
Bright Future on the Way
Both DIY and gardening have vast opportunities for growth. It is expected that DIY will benefit from the staggering construction industry, as households rely on improving homes rather than constructing new ones. The gardening industry is faced with an enthusiastic ageing population who considers this a hobby and favoured use of leisure time.
Key Player Websites Boost Sales
Key gardening and DIY players saw the potential of establishing their own websites to introduce and promote their products, and achieve significant margins on sales. Almost all key players began online campaigns in order to remain competitive. Most Japanese households have already begun to appreciate the value of online connections where they can browse for newer products, find the best deals and buy online.
Table of contents
DIY AND GARDENING IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
DIY and Gardening Sectors Grow
Research and Development Bolster Marketability
Competition Through Distribution
Women Participate in DIY
Bright Future on the Way
Key Player Websites Boost Sales
KEY TRENDS AND DEVELOPMENTS
Eco-friendly DIY Products Boost Demand
Single Person Households Have Positive Impact on Gardening
Ageing Population Benefits Gardening Industry
DIY Demands Dependent on Marriage
Online Households Benefit DIY and Gardening Industry
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
CAINZ CO LTD - DIY AND GARDENING - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cainz Co Ltd: Key Facts
Summary 3 Cainz Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
DISTRIBUTION
COMPETITIVE POSITIONING
JOYFUL HONDA CO LTD - DIY AND GARDENING - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Joyful Honda Co Ltd: Key Facts
Summary 5 Joyful Honda Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
DISTRIBUTION
COMPETITIVE POSITIONING
Summary 6 Joyful Honda Co Ltd: Competitive Position 2006
KOMERI CO LTD - DIY AND GARDENING - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Komeri Co Ltd: Key Facts
Summary 8 Komeri Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
DISTRIBUTION
COMPETITIVE POSITIONING
MAKITA CORP - DIY AND GARDENING - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Makita Corp: Key Facts
Summary 10 Makita Corp: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Makita Corp: Competitive Position 2006
DIY IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Gardening Company Shares by Retail Value 2004-2006
Table 18 Gardening Brand Shares by Retail Value 2004-2006
Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011