DIY And Gardening in Malaysia
Euromonitor International's DIY And Gardening in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 46 | Publication date: Aug 2008
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- Get insight into trends in market performance
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Product coverage
DIY; Gardening
Executive summary
Increased number of new and upcoming residential properties spurs consumer interest in DIY
There were increases in the numbers of new and upcoming residential properties throughout Malaysia in the early and mid-2006. There were numerous property developments and high awareness of these new properties in the mass media, resulting in an increase in consumers’ interest in small-scale DIY activities to manage their properties better. This included consumers engaging in DIY activities in their own homes in order to improve certain parts of them. As the number of new and upcoming residential properties increases, the increased interest in DIY on account of the property boom will spur the growth in sales of DIY products as the number of home-owners increases.
Rising materials and other costs prompt consumers to engage in DIY and minor building tasks
Although 2006 was a better year for consumers to purchase properties due to the property boom, the Malaysian market suffered a slight downturn in the economy as a whole and increases in materials and other costs, leading to an increased consumer interest in DIY in order to save money. Some consumers even undertook minor building tasks, such as house painting, because they faced tight budgets and rising costs. Most consumers engaged in DIY activities for minor building tasks, since these do not require any special skills.
Emerging interest in gardening due to expected increase in retirees taking it up as a hobby/pastime
More and more retirees are now taking up gardening as a hobby, which should lead to some growth in sales of gardening products. Gardening is proven to be good exercise, especially for elderly people, and it is also a more affordable hobby than many others, since it can be done at home. It is also a very healthy way to pass the time for retirees, most of whom stay at home while their children are busy at work, leaving them with little or nothing to do. Hence, gardening provides an inexpensive hobby, which is also very easy to learn. It also enables people to learn more about the characteristics of certain plant species and to have better ideas about to beautify parts of their homes.
New concept stores selling both DIY and gardening products attract more consumers and promote awareness of these two activities
Malaysia has seen an emerging trend for concept stores to open selling both DIY and gardening products since late 2005/early 2006. Among the big retailers currently in this market are IKEA and ACE Hardware, with IKEA’s flagship store being opened in one of Petaling Jaya’s newest shopping complexes – the Curve in Damansara. Concept stores such as these offer consumers a wide variety of DIY and gardening products under one roof. The growth of such concept stores will indirectly spur interest among new and potential consumers due to the products’ increased availability. As competition continues to pose a challenge, these concept stores will attract customers and promote awareness of these two categories of products due to their greater ability to to cater for customers’ needs.
Growth of interest in and awareness of gardening on account of increased sales of residential properties
There was an overall healthy growth in sales of residential property in the Malaysian market, which led to increased interest in and awareness of gardening as most such properties included, or were allocated, a section/plot of land for gardening purposes. In a way, every proud owner of a property, whether a house, shop lot or other building, will have his/her own garden. Since the garden is also part of the property, the owner will be motivated to maintain it and hence take up gardening.
The overall markets for both DIY and gardening in Malaysia will continue to display healthy growth, although this will be concentrated in certain subsectors reflecting the ever-changing lifestyle and pattern of consumer. Sales of DIY-oriented products and those related to horticulture and landscaping will continue to show healthy growth, while subsectors such as “other gardening” and barbecue sets will stagnate or display negative growth, together with garden structures. Malaysians do not typically spend much on garden structures for their homes/properties.
Table of contents
DIY AND GARDENING IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased number of new and upcoming residential properties spurs consumer interest in DIY
Rising materials and other costs prompt consumers to engage in DIY and minor building tasks
Emerging interest in gardening due to expected increase in retirees taking it up as a hobby/pastime
New concept stores selling both DIY and gardening products attract more consumers and promote awareness of these two activities
Growth of interest in and awareness of gardening on account of increased sales of residential properties
KEY TRENDS AND DEVELOPMENTS
Number of DIY shops on the rise reflecting increased awareness of the sector
New plants, species and gardening products increase the demand for the gardening concept
New garden concepts, i.e. koi pond/waterfall/Balinese garden with water plants, prompt better growth in the gardening sector
Rise in number of landscaped shopping complexes promotes awareness of the gardening sector
Rising materials and production costs prompt consumers to engage in DIY to save money
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
ACE HARDWARE - DIY AND GARDENING - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ACE Hardware: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 ACE Hardware: Competitive Position 2006
BLACK & DECKER (MALAYSIA) SDN BHD - DIY AND GARDENING - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Black & Decker (M) Sdn Bhd: Key Facts
Summary 5 Black & Decker (M) Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Black & Decker (M) Sdn Bhd: Competitive Position 2006
HOME-FIX THE DIY STORE - DIY AND GARDENING - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Home-Fix The DIY Store: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Home-Fix The DIY Store: Competitive Position 2006
NIPPON PAINT (M) SDN BHD - DIY AND GARDENING - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nippon Paint (M) Sdn Bhd: Key Facts
Summary 10 Nippon Paint (M) Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Nippon Paint (M) Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Nippon Paint (M) Sdn Bhd: Competitive Position 2006
ROBERT BOSCH (SEA) PTE LTD - DIY AND GARDENING - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Robert Bosch (SEA) Pte Ltd: Key Facts
Summary 14 Robert Bosch (SEA) Pte Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Robert Bosch (SEA) Pte Ltd: Competitive Position 2006
DIY IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Retail Sales of DIY: Value 2001-2006
Table 9 Retail Sales of DIY: % Value Growth 2001-2006
Table 10 Retail Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 11 Forecast Retail Sales of DIY: Value 2006-2011
Table 12 Forecast Retail Sales of DIY: % Value Growth 2006-2011
Table 13 Sales of DIY by Subsector: Value 2001-2006
Table 14 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 15 DIY Company Shares by Retail Value 2004-2006
Table 16 DIY Brand Shares by Retail Value 2004-2006
Table 17 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 19 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Retail Sales of Gardening: Value 2001-2006
Table 21 Retail Sales of Gardening: % Value Growth 2001-2006
Table 22 Retail Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 23 Forecast Retail Sales of Gardening: Value 2006-2011
Table 24 Forecast Retail Sales of Gardening: % Value Growth 2006-2011
Table 25 Sales of Gardening by Subsector: Value 2001-2006
Table 26 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 27 Gardening Company Shares by Retail Value 2004-2006
Table 28 Gardening Brand Shares by Retail Value 2004-2006
Table 29 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 30 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 31 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011