DIY And Gardening in Poland
Euromonitor International's DIY And Gardening in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 31 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
Economic Growth
Poland's economic growth changed significantly over time, especially since joining the EU. European integration had a strong influence on the Polish market in terms of investment and employment. The economic changes had a particular impact on the DIY sector and household structure in Poland. The growth of the economy and building/architecture are related to each other. This means that without economic growth it is not possible to increase construction and at the same time boost value and volume sales. In short, positive growth in the DIY sector was caused by a strong macroeconomic situation: high economic growth, low inflation, increasing levels of employment and improving finances.
Boom in Building Materials
The improved situation in Polish society led to a boom in the construction of new houses. This combined with investment in Polish infrastructure funded by the EU increased demand for building materials. The introduction of VAT levied on building materials in 2004 (7-22%) has not worsened this situation. On the contrary, building material enterprises sell significant numbers of products and were witness to excellent economic results. Even colder weather during winter did not contribute to a decline in sales of building materials.
Improvement of Gardening
Increased levels of home ownership present a favourable climate for growth in gardening. The gardening sector performed extremely well over the review period, as consistent demand for flowers and plants was generated by households that have a garden or have access to balconies and veranda spaces. Demand for nice gardens is caused by relatively affordable decoration. Additionally, many Poles like spending holiday time in quiet atmospheres where they can socialise with family and friends, especially in natural surroundings.
International Chains vs Specialist Stores
The retail side of the market rapidly moved towards chain stores. Presently four international DIY chains dominate in Poland: Praktiker, OBI, Castorama and Leroy Merlin. These stores provide customers with greater selection and choice than smaller stores and also facilitate bargains through special offers. However, in these types of stores customers buy mainly inexpensive products. They are mostly interested in products such as paint and tiles. If they need more expensive products like heaters and roof tiling they prefer stores specialising in particular products.
Continuing Market Growth
At the moment there is room in Poland for long-term growth in DIY sales. This sector has huge potential for improvement and development. However, the question remains: can Poland take advantage of this situation? Poland has the opportunity to repeat the situation in the building market which took place in Spain after its accession to the EU. The development of this sector will depend on EU funds, the internal policy of the state, legal bills pertaining to building, taxes and the labour market.
Table of contents
DIY AND GARDENING IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic Growth
Boom in Building Materials
Improvement of Gardening
International Chains vs Specialist Stores
Continuing Market Growth
KEY TRENDS AND DEVELOPMENTS
Significant Changes in Household Structure
Quality or Price?
Who Will Build in Poland?
Media's Influence on Gardening
Independent Retailers and Supermarkets
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
CERSANIT SA - DIY AND GARDENING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cersanit SA: Key Facts
Summary 3 Cersanit SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Cersanit SA: Competitive Position 2006
FAKRO SP ZOO - DIY AND GARDENING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fakro Sp zoo: Key Facts
Summary 6 Fakro Sp zoo: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
OPOCZNO SA - DIY AND GARDENING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Opoczno SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Opoczno SA: Competitive Position 2006
VELUX POLSKA SP ZOO - DIY AND GARDENING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Velux Polska Sp zoo: Key Facts
Summary 10 Velux Polska Sp zoo: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
DIY IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Gardening Company Shares by Retail Value 2004-2006
Table 18 Gardening Brand Shares by Retail Value 2004-2006
Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011