DIY And Gardening in Portugal
Euromonitor International's DIY And Gardening in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 41 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
Country's Economic Performance Influences DIY Growth
Increasing numbers of Portuguese consumers are taking up DIY (Do It Yourself) as a hobby and this is driving sales in the sector. DIY sales grew in current terms over the 2001-2006 period, despite declining sales in 2002. Nevertheless, the level of activity and growth in DIY has been influenced by the lacklustre performance of the Portuguese economy.
Potential Growth in Gardening
Despite several years of promotion and other efforts by key commercial players, the gardening sector in Portugal remains in the early stages of development. Growth in the sector is anticipated but it will be difficult, as the country's inconsistent economic performance drives consumers away from purchasing what they consider to be non-critical items, including gardening products.
New Retail Outlets Are Gaining Importance
A key factor in the evolution of the DIY subsector in Portugal has been the emergence of large, specialist furniture and home furnishings companies and their attractive multiple retail outlets. Among these companies are new players in the market like IKEA as well as local companies like AKI. In the gardening subsector, the garden centre format continues to be the retail model, and several new centres opened during the review period.
A Highly Fragmented Market
The DIY market in Portugal is significantly fragmented, with the seven key players generating less than one fifth of the total market sales. The gardening market is less fragmented, and there has been considerable consolidation over the review period. Generally, larger outlets are becoming increasingly popular with consumers because of the broad range, low prices and pool of gardening expertise they make available to customers.
Growth Should Be Steady but Not Spectacular
The forecast for both DIY and gardening in Portugal reflects fairly steady growth. On the other hand, there are high levels of uncertainty regarding the future performance of the broader Portuguese economy, as it is increasingly influenced by the demands of European markets such as Germany and Spain. In this environment, Portuguese consumers tend to prefer to "wait and see" rather than change their current purchasing patterns.
Table of contents
DIY AND GARDENING IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Country's Economic Performance Influences DIY Growth
Potential Growth in Gardening
New Retail Outlets Are Gaining Importance
A Highly Fragmented Market
Growth Should Be Steady but Not Spectacular
KEY TRENDS AND DEVELOPMENTS
Slow Economic Recovery Limits DIY and Gardening Growth
Gardening Increasingly Seen as a Hobby
Social Trends Will Influence DIY
Falling Birth Rates Balanced by Higher Levels of Immigration
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
BRICODIS – DISTRIBUIçãO DE BRICOLAGE SA - DIY AND GARDENING - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bricodis - Sociedade Distribuição de Bricolage SA: Key Facts
Summary 3 Bricodis - Sociedade Distribuição de Bricolage SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bricodis - Sociedade Distribuição de Bricolage SA: Competitive Position 2006
CUF - ADUBOS DE PORTUGAL SA - DIY AND GARDENING - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Adubos de Portugal SA: Key Facts
Summary 6 Adubos de Portugal SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 7 Adubos de Portugal SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Adubos de Portugal SA: Competitive Position 2006
ESTUFAS MINHO LDA - DIY AND GARDENING - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Estufas Minho Lda: Key Facts
Summary 10 Estufas Minho Lda: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 11 Estufas Minho Lda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Estufas Minho Lda: Competitive Position 2006
GRUPO A SILVA E SILVA - DIY AND GARDENING - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Grupo A Silva e Silva: Key Facts
Summary 14 Grupo A Silva e Silva: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 15 Grupo A Silva e Silva: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Grupo A. Silva e Silva: Competitive Position 2006
MODELO-DISTRIBUIçãO DE MATERIAIS DE CONSTRUçãO SA - DIY AND GARDENING - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Modelo-Distribuição de Materiais de Construção SA: Key Facts
Summary 18 Modelo-Distribuição de Materiais de Construção SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 19 Modelo-Distribuição de Materiais de Construção SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Modelo-Distribuição de Materiais de Construção SA: Competitive Position 2006
DIY IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Gardening Company Shares by Retail Value 2004-2006
Table 18 Gardening Brand Shares by Retail Value 2004-2006
Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011