DIY And Gardening in Russia
Euromonitor International's DIY And Gardening in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 39 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
Economic backdrop promises further growth
Russia’s economic growth has been strong and stable over the last few years. Average incomes are rising and this trend is likely to continue in the coming years. According to official statistics, the average salary in 2006 was about Rb10,700, up 25% on 2005. Positive economic growth influenced a rise in retail sales, which are predicted to double between 2005 and 2010, making Russia the world’s twelfth largest retail market. However, there is still a big discrepancy between those who live in the larger cities and those in smaller regional towns. The number living below the official poverty line is still high at 22 million but fell by 20 million since 2000.
DIY gaining in popularity
The DIY and gardening market saw strong growth in 2006, but even higher growth is expected in the next two years. DIY has always been popular among Russian consumers. Quite often it is perceived not as a hobby but as a necessity. With the growing demand for housing and the ability to buy and/or renovate the properties, DIY sales are expected to see rapid growth in the coming years.
Changing DIY distribution patterns
Foreign companies are transforming the retail landscape of the DIY market, with international-standard shops replacing open-air markets, kiosks and counter-service stores of the Soviet era. All this makes Russia one of the fastest-growing regions for international consumer giants. Only two years ago there was only one DIY retail chain but by the end of 2006 many international chain entered the market. Among them were OBI, Castorama, Kingsfisher, Leroy Merlin and others.
Regional development - the way forward
DIY and gardening chains, specialist shops and hypermarkets entered not only central cities but also the regions. This shows that disposable incomes in the regional population increased, favouring the growth of regional retail sales. Major cities are accounting for a falling share of total distribution as the regions start to play a more important role in DIY market. The DIY and gardening market in the central regions is becoming saturated pushing big retail chains out into the regions in order to increase sales. In 2006, many DIY retailers such Matro, Piatiorochka, Ramstor, Mosmart and others opened stores in regional towns. Most international DIY chains aim to increase their presence in the Russian regions by 2010.
Quality becoming a more important factor
Price remains one of the important factors influencing consumer choices. However, contemporary consumers pay more attention to the quality of DIY and gardening products. With the presence of many international companies and retailers in the Russian DIY, consumer choices became more varied and sophisticated.
Table of contents
DIY AND GARDENING IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic backdrop promises further growth
DIY gaining in popularity
Changing DIY distribution patterns
Regional development - the way forward
Quality becoming a more important factor
KEY TRENDS AND DEVELOPMENTS
Increase in retail sales
International retail chains
Regional expansion
Multinational versus local manufacturers
Manufacturing in Russia
Changing character of the gardening market
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - RUSSIA
BELAYA DACHA ZAO - DIY AND GARDENING - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Belaya Dacha ZAO: Key Facts
Summary 3 Belaya Dacha ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Belaya Dacha ZAO: Competitive Position 2006
INTERSKOL ZAO - DIY AND GARDENING - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Interskol ZAO: Key Facts
Summary 6 Interskol ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Interskol ZAO: Competitive Position 2006
KIROV STROYFARFOR ZAO - DIY AND GARDENING - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Kirov Stroyfarfor ZAO: Key Facts
Summary 9 Kirov Stroyfarfor ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Kirov Stroyfarfor ZAO: Competitive Position 2006
KRASKI TEKS OOO - DIY AND GARDENING - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Kraski Teks OOO: Key Facts
Summary 12 Kraski Teks OOO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Kraski Teks OOO: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Kraski Teks OOO: Competitive Position 2006
RUSSKIE KRASKI OAO - DIY AND GARDENING - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Russkie Kraski OAO: Key Facts
Summary 16 Russkie Kraski OAO: Operational Indicators, 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 17 Russkie Kraski OAO: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Russkie Kraski OAO: Competitive Position 2006
DIY IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Gardening Company Shares by Retail Value 2004-2006
Table 18 Gardening Brand Shares by Retail Value 2004-2006
Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011