DIY And Gardening in Singapore
Euromonitor International's DIY And Gardening in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 26 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
Slow but stable growth in market
Since 2001, the DIY and gardening market experienced slow and stable growth without any decline in value or volume sales. All subsectors posted positive growth, with the best performers in percentage terms being building materials, millwork/door/windows, barbeques and gardening structures. However, this was largely due to their lower starting bases and market values in each of these subsectors remains low compared to other subsectors.
Electrical supplies, paint & horticultural goods driving growth
Electrical supplies, paint/home decorating, and horticultural goods were the main drivers of growth in actual terms over the 2001-2006 review period, generating the largest volume sales among all the subsectors in the combined market as well as commanding higher than average market values. These three subsectors also posted significant growth rates in percentage terms over the review period.
Economic boom boosts consumer spending
2006 was a year of high economic growth in Singapore, with a spectacular rise of nearly 8% in 2006 and a record number of new jobs created. With prospects of continued economic prosperity, this created a feel-good sentiment amongst consumers, increasing their propensity to spend on impulse purchases and as a result, increasing consumer spending overall. This underpinned rising sales in the retail sector, including the DIY and gardening market.
Singapore continues efforts to transform itself into a “Green City”
As awareness of environmental conservation increases and gains in popularity, the government continues to intensify efforts to transform Singapore into a “Green City”. In particular, the government has been promoting community gardening in apartments/flats by organising events such as an international flower and garden show, and campaigns such as the “Community in Bloom” and “Green Fingers” programs. These had the effect of increasing the visibility and popularity of gardening as an environmentally-friendly activity.
Bright forecast for the market with stable growth expected
The DIY sector is expected to continue to grow over the forecast period. Much of this growth is expected to stem from more aggressive marketing on the part of the DIY mega-chains in Singapore. This in turn will be the result of the increasing popularity of DIY for home improvement, repairs and maintenance among the local populace. Some of the largest DIY mega-chains have major expansion plans, with Home-Fix planning to open at least three new retail stores in Singapore in 2007 alone.
The gardening sector will see further growth due to the popularity of gardening as an environmentally-friendly and healthy activity among the flat/apartment residents of in Singapore which account for more than 90% of the population.
Table of contents
DIY AND GARDENING IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow but stable growth in market
Electrical supplies, paint & horticultural goods driving growth
Economic boom boosts consumer spending
Singapore continues efforts to transform itself into a “Green City”
Bright forecast for the market with stable growth expected
KEY TRENDS AND DEVELOPMENTS
Cultural sentiments restrict DIY and gardening market
Buoyant economy underpins increased consumer spending
Housing patterns constrain DIY and gardening activities
Increasing residential mobility stimulates demand
Going green as an eco-city
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SINGAPORE
BAN NEE CHEN PTE LTD - DIY AND GARDENING - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ban Nee Chen Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HOME–FIX PTE LTD - DIY AND GARDENING - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Home-Fix DIY Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
NATURE LANDSCAPES PTE LTD - DIY AND GARDENING - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Nature Landscapes Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
NIPPON PAINT (SINGAPORE) CO PTE LTD - DIY AND GARDENING - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Nippon Paint (Singapore) Co Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Nippon Paint (Singapore) Co Pte Ltd: Competitive Position 2006
SELF-FIX PTE LTD - DIY AND GARDENING - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Self-fix Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
DIY IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 19 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011