DIY And Gardening in South Africa
Euromonitor International's DIY And Gardening in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 34 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
High Demand for Cement Outstrips Manufacturing Capacity
The country is going through a major construction phase and the cement business became attractive and lucrative. The government invested huge amounts of money in upgrading infrastructure and building stadiums in preparation for the hosting of the 2010 soccer world cup. As these projects take off, in an environment where there is also a surge in housing and property development, the result was double-digit growth in demand for cement, which overwhelmed local production capacity. The country will have to import supplies of cement to meet demand.
Increased Home Ownership Develops DIY Habit
The government undertook an accelerated programme to provide housing to its citizens. At the same time there was growth in new home ownership by private individuals due to positive economic growth and wealth redistribution. This resulted in changes in the lifestyles of consumers. More individuals are taking up DIY as they develop interest in improving their homes.
Massive Inflow of Cheap Imports Drives Retail Sales
The strength of the rand made imports manufactured in China very competitive. There was a steady influx of cheap imported branded DIY tools, especially power tools. Generally low prices and the availability of increasing disposable incomes drove up sales of branded DIY tools. Most major DIY and hardware retailers stock a wide range of top international brands at low prices and advertise heavily in print media.
New Product Development Spurs Home Improvement Activities
The high level of competition in the market resulted in companies investing in research and development. The net result was the continuous development of new technologically enhanced products. The availability of these products at low prices gave the impetus for home improvement as consumers tried to equip their homes with the latest product innovations, like the latest shower heads, as increasingly affluent consumers seek the most luxurious options.
Accelerated Electrification Programme Impacts Electrical Supplies
The government's implementation of the electrification programme resulted in rising sales of electrical supplies as people began to equip their homes for electricity consumption. The availability of increasing disposable incomes to lower income groups also contributed to sales growth.
Table of contents
DIY AND GARDENING IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
High Demand for Cement Outstrips Manufacturing Capacity
Increased Home Ownership Develops DIY Habit
Massive Inflow of Cheap Imports Drives Retail Sales
New Product Development Spurs Home Improvement Activities
Accelerated Electrification Programme Impacts Electrical Supplies
KEY TRENDS AND DEVELOPMENTS
South Africa to Import Cement as Local Capacity Overstretched
New Lifestyles a Boon to DIY and Gardening
New Product Development Drives Home Improvement Activities
DIY Sales Boosted by Influx of Cheap Imports
Growth of the Middle Class Stimulates Gardening Activities
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH AFRICA
CASHBUILD LTD - DIY AND GARDENING - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cashbuild Ltd: Key Facts
Summary 3 Cashbuild Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
LASHER TOOLS PTY LTD - DIY AND GARDENING - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lasher Tools Pty Ltd: Key Facts
Summary 5 Lasher Tools Pty Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MASSMART HOLDING LTD - DIY AND GARDENING - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Massmart Holdings Ltd: Key Facts
Summary 7 Massmart Holdings Ltd: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MICA HARDWARE GROUP - DIY AND GARDENING - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Mica Hardware Group: Key Facts
Summary 9 Mica Hardware Group: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PRETORIA PORTLAND CEMENT LTD - DIY AND GARDENING - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Pretoria Portland Cement Ltd: Key Facts
Summary 11 Pretoria Portland Cement Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 12 Pretoria Portland Cement Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Pretoria Portland Cement Ltd: Competitive Position 2006
DIY IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Gardening Company Shares by Retail Value 2004-2006
Table 18 Gardening Brand Shares by Retail Value 2004-2006
Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011