DIY And Gardening in South Africa
Euromonitor International's DIY And Gardening in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 39 | Publication date: Oct 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
High production costs stifle market performance
Market performance has deteriorated as factors such as high production costs, driven by rising fuel and energy prices, have impacted on the operations of product manufacturers. The situation has been compounded by the impact of rising inflation and high interest rates, which have affected consumer demand in the short term, resulting in declining sales volumes.
The rise of chained DIY retailers makes an impact on the market
The rise and consolidation of the chained DIY and gardening retailers has exerted great influence on the market’s performance. This has provided consumers with better access to products and favourable prices since the chained retailers are able to buy in bulk and negotiate better terms.
Home improvement activities rise as the property market slows down
The marked slow-down in the property market has led consumers to focus more on home improvements in order to add value to their existing properties. This trend, in combination with changing consumer lifestyles, has contributed to the fast growth rates in plumbing/heating/cooling and garden care products.
DIY set to break into the low-end market
The competitive environment is set to become highly active, displaying tendencies towards concentration as the activities of DIY and gardening retailers are consolidated into chained operations. For brand manufacturers, the challenge will be to market to the broader consumer base and effect a radical change in the perception that DIY and gardening are activities of the affluent social classes. This is would be the sensible response to the rise in home ownership in the lower end of the market, which is supported by the government’s housing programmes.
Demand expected to rise as macroeconomic conditions improve
There are strong expectations of improved market performance in the forecast period relative to the review period. Indications point to a reversal in macroeconomic conditions as inflation levels fall and interest rates level off, resulting in a stabilisation of prices and a corresponding rise in consumer demand.
Table of contents
DIY AND GARDENING IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
High production costs stifle market performance
The rise of chained DIY retailers makes an impact on the market
Home improvement activities rise as the property market slows down
DIY set to break into the low-end market
Demand expected to rise as macroeconomic conditions improve
KEY TRENDS AND DEVELOPMENTS
Rising production costs impact on market performance
Improved macroeconomic conditions to stabilise product prices
Growth in chained DIY retailers impacts on market development
Innovation supports market-led product solutions
Brand-building gains prominence in developing competitive advantage
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2003-2008
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2003-2008
Table 3 DIY and Gardening Company Shares 2004-2008
Table 4 DIY and Gardening Brand Shares 2005-2008
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2003-2008
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2008-2013
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2008-2013
DEFINITIONS
DIY and gardening
DIY
Building materials
Hardware
Electrical supplies
Hand tools and accessories
Power tools and accessories
Paint/home decorating
Wall/floor/window coverings
Plumbing/heating/cooling
Millwork/doors/windows
Kitchen and bath products
Other DIY
Gardening
Horticultural goods
Garden structures
Gardening equipment
Garden care
Other gardening
Barbecues
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH AFRICA
CADAC (PTY) LTD - DIY AND GARDENING - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cadac Pty Ltd: Key Facts
Summary 3 Cadac Pty Ltd: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Cadac Pty Ltd: Competitive Position 2008
ILIAD AFRICA LTD - DIY AND GARDENING - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Iliad Africa Ltd: Key Facts
Summary 6 Iliad Africa Ltd: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Iliad Africa Ltd: Competitive Position 2008
MICA - DIY AND GARDENING - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Mica: Key Facts
Summary 9 Mica: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Mica: Competitive Position 2008
PRETORIA PORTLAND CEMENT LTD - DIY AND GARDENING - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Pretoria Portland Cement Ltd: Key Facts
Summary 12 Pretoria Portland Cement Ltd: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Pretoria Portland Cement Ltd: Competitive Position 2008
STARKE-AYRES PTY LTD - DIY AND GARDENING - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Starke-Ayres Pty Ltd: Key Facts
Summary 15 Starke-Ayres Pty Ltd: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Starke-Ayres Pty Ltd: Competitive Position 2008
DIY IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 17 New Product Launches 2008
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2003-2008
Table 9 Sales of DIY by Subsector: % Value Growth 2003-2008
Table 10 DIY Company Shares 2004-2008
Table 11 DIY Brand Shares 2005-2008
Table 12 Sales of DIY by Distribution Format: % Analysis 2003-2008
Table 13 Forecast Sales of DIY by Subsector: Value 2008-2013
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2008-2013
GARDENING IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 18 New Product Launches 2008
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2003-2008
Table 16 Sales of Gardening by Subsector: % Value Growth 2003-2008
Table 17 Gardening Company Shares 2004-2008
Table 18 Gardening Brand Shares 2005-2008
Table 19 Sales of Gardening by Distribution Format: % Analysis 2003-2008
Table 20 Forecast Sales of Gardening by Subsector: Value 2008-2013
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2008-2013