DIY
DIY and Gardening

DIY And Gardening in South Africa

South Africa

Euromonitor International's DIY And Gardening in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 34  |  Publication date: Jan 2008
Cost: 
GBP550.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

DIY; Gardening

Executive summary

High Demand for Cement Outstrips Manufacturing Capacity

The country is going through a major construction phase and the cement business became attractive and lucrative. The government invested huge amounts of money in upgrading infrastructure and building stadiums in preparation for the hosting of the 2010 soccer world cup. As these projects take off, in an environment where there is also a surge in housing and property development, the result was double-digit growth in demand for cement, which overwhelmed local production capacity. The country will have to import supplies of cement to meet demand.

Increased Home Ownership Develops DIY Habit

The government undertook an accelerated programme to provide housing to its citizens. At the same time there was growth in new home ownership by private individuals due to positive economic growth and wealth redistribution. This resulted in changes in the lifestyles of consumers. More individuals are taking up DIY as they develop interest in improving their homes.

Massive Inflow of Cheap Imports Drives Retail Sales

The strength of the rand made imports manufactured in China very competitive. There was a steady influx of cheap imported branded DIY tools, especially power tools. Generally low prices and the availability of increasing disposable incomes drove up sales of branded DIY tools. Most major DIY and hardware retailers stock a wide range of top international brands at low prices and advertise heavily in print media.

New Product Development Spurs Home Improvement Activities

The high level of competition in the market resulted in companies investing in research and development. The net result was the continuous development of new technologically enhanced products. The availability of these products at low prices gave the impetus for home improvement as consumers tried to equip their homes with the latest product innovations, like the latest shower heads, as increasingly affluent consumers seek the most luxurious options.

Accelerated Electrification Programme Impacts Electrical Supplies

The government's implementation of the electrification programme resulted in rising sales of electrical supplies as people began to equip their homes for electricity consumption. The availability of increasing disposable incomes to lower income groups also contributed to sales growth.

Table of contents

DIY AND GARDENING IN SOUTH AFRICA : MARKET INSIGHT

EXECUTIVE SUMMARY

High Demand for Cement Outstrips Manufacturing Capacity

Increased Home Ownership Develops DIY Habit

Massive Inflow of Cheap Imports Drives Retail Sales

New Product Development Spurs Home Improvement Activities

Accelerated Electrification Programme Impacts Electrical Supplies

KEY TRENDS AND DEVELOPMENTS

South Africa to Import Cement as Local Capacity Overstretched

New Lifestyles a Boon to DIY and Gardening

New Product Development Drives Home Improvement Activities

DIY Sales Boosted by Influx of Cheap Imports

Growth of the Middle Class Stimulates Gardening Activities

MARKET DATA

Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006

Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006

Table 3 DIY and Gardening Company Shares 2004-2006

Table 4 DIY and Gardening Brand Shares 2004-2006

Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006

Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011

Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SOUTH AFRICA

CASHBUILD LTD - DIY AND GARDENING - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Cashbuild Ltd: Key Facts

Summary 3 Cashbuild Ltd: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

LASHER TOOLS PTY LTD - DIY AND GARDENING - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Lasher Tools Pty Ltd: Key Facts

Summary 5 Lasher Tools Pty Ltd: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

MASSMART HOLDING LTD - DIY AND GARDENING - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Massmart Holdings Ltd: Key Facts

Summary 7 Massmart Holdings Ltd: Operational Indicators 2005-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

MICA HARDWARE GROUP - DIY AND GARDENING - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Mica Hardware Group: Key Facts

Summary 9 Mica Hardware Group: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

PRETORIA PORTLAND CEMENT LTD - DIY AND GARDENING - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Pretoria Portland Cement Ltd: Key Facts

Summary 11 Pretoria Portland Cement Ltd: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 12 Pretoria Portland Cement Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 13 Pretoria Portland Cement Ltd: Competitive Position 2006

DIY IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 8 Sales of DIY by Subsector: Value 2001-2006

Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006

Table 10 DIY Company Shares by Retail Value 2004-2006

Table 11 DIY Brand Shares by Retail Value 2004-2006

Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006

Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011

Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011

GARDENING IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 15 Sales of Gardening by Subsector: Value 2001-2006

Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006

Table 17 Gardening Company Shares by Retail Value 2004-2006

Table 18 Gardening Brand Shares by Retail Value 2004-2006

Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006

Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011

Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011

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