DIY
DIY and Gardening

DIY And Gardening in South Africa

South Africa

Euromonitor International's DIY And Gardening in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Tables: 39  |  Publication date: Oct 2009
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Executive summary

High production costs stifle market performance

Market performance has deteriorated as factors such as high production costs, driven by rising fuel and energy prices, have impacted on the operations of product manufacturers. The situation has been compounded by the impact of rising inflation and high interest rates, which have affected consumer demand in the short term, resulting in declining sales volumes.

The rise of chained DIY retailers makes an impact on the market

The rise and consolidation of the chained DIY and gardening retailers has exerted great influence on the market’s performance. This has provided consumers with better access to products and favourable prices since the chained retailers are able to buy in bulk and negotiate better terms.

Home improvement activities rise as the property market slows down

The marked slow-down in the property market has led consumers to focus more on home improvements in order to add value to their existing properties. This trend, in combination with changing consumer lifestyles, has contributed to the fast growth rates in plumbing/heating/cooling and garden care products.

DIY set to break into the low-end market

The competitive environment is set to become highly active, displaying tendencies towards concentration as the activities of DIY and gardening retailers are consolidated into chained operations. For brand manufacturers, the challenge will be to market to the broader consumer base and effect a radical change in the perception that DIY and gardening are activities of the affluent social classes. This is would be the sensible response to the rise in home ownership in the lower end of the market, which is supported by the government’s housing programmes.

Demand expected to rise as macroeconomic conditions improve

There are strong expectations of improved market performance in the forecast period relative to the review period. Indications point to a reversal in macroeconomic conditions as inflation levels fall and interest rates level off, resulting in a stabilisation of prices and a corresponding rise in consumer demand.

Table of contents

DIY AND GARDENING IN SOUTH AFRICA : MARKET INSIGHT

EXECUTIVE SUMMARY

High production costs stifle market performance

The rise of chained DIY retailers makes an impact on the market

Home improvement activities rise as the property market slows down

DIY set to break into the low-end market

Demand expected to rise as macroeconomic conditions improve

KEY TRENDS AND DEVELOPMENTS

Rising production costs impact on market performance

Improved macroeconomic conditions to stabilise product prices

Growth in chained DIY retailers impacts on market development

Innovation supports market-led product solutions

Brand-building gains prominence in developing competitive advantage

MARKET DATA

Table 1 Sales of DIY and Gardening by Sector: Value 2003-2008

Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2003-2008

Table 3 DIY and Gardening Company Shares 2004-2008

Table 4 DIY and Gardening Brand Shares 2005-2008

Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2003-2008

Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2008-2013

Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2008-2013

DEFINITIONS

DIY and gardening

DIY

Building materials

Hardware

Electrical supplies

Hand tools and accessories

Power tools and accessories

Paint/home decorating

Wall/floor/window coverings

Plumbing/heating/cooling

Millwork/doors/windows

Kitchen and bath products

Other DIY

Gardening

Horticultural goods

Garden structures

Gardening equipment

Garden care

Other gardening

Barbecues

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SOUTH AFRICA

CADAC (PTY) LTD - DIY AND GARDENING - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Cadac Pty Ltd: Key Facts

Summary 3 Cadac Pty Ltd: Operational Indicators 2006–2008

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Cadac Pty Ltd: Competitive Position 2008

ILIAD AFRICA LTD - DIY AND GARDENING - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Iliad Africa Ltd: Key Facts

Summary 6 Iliad Africa Ltd: Operational Indicators 2006–2008

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Iliad Africa Ltd: Competitive Position 2008

MICA - DIY AND GARDENING - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Mica: Key Facts

Summary 9 Mica: Operational Indicators 2006–2008

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Mica: Competitive Position 2008

PRETORIA PORTLAND CEMENT LTD - DIY AND GARDENING - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Pretoria Portland Cement Ltd: Key Facts

Summary 12 Pretoria Portland Cement Ltd: Operational Indicators 2006–2008

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Pretoria Portland Cement Ltd: Competitive Position 2008

STARKE-AYRES PTY LTD - DIY AND GARDENING - SOUTH AFRICA

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Starke-Ayres Pty Ltd: Key Facts

Summary 15 Starke-Ayres Pty Ltd: Operational Indicators 2006–2008

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 16 Starke-Ayres Pty Ltd: Competitive Position 2008

DIY IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 17 New Product Launches 2008

SECTOR DATA

Table 8 Sales of DIY by Subsector: Value 2003-2008

Table 9 Sales of DIY by Subsector: % Value Growth 2003-2008

Table 10 DIY Company Shares 2004-2008

Table 11 DIY Brand Shares 2005-2008

Table 12 Sales of DIY by Distribution Format: % Analysis 2003-2008

Table 13 Forecast Sales of DIY by Subsector: Value 2008-2013

Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2008-2013

GARDENING IN SOUTH AFRICA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

New Product Developments

Summary 18 New Product Launches 2008

SECTOR DATA

Table 15 Sales of Gardening by Subsector: Value 2003-2008

Table 16 Sales of Gardening by Subsector: % Value Growth 2003-2008

Table 17 Gardening Company Shares 2004-2008

Table 18 Gardening Brand Shares 2005-2008

Table 19 Sales of Gardening by Distribution Format: % Analysis 2003-2008

Table 20 Forecast Sales of Gardening by Subsector: Value 2008-2013

Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2008-2013

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