DIY And Gardening in South Korea
Euromonitor International's DIY And Gardening in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 22 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
Brisk Growth Continued Due to Wellbeing Trend
The market for DIY & gardening in Korea grew much faster than the markets since 2000, despite the economy as a whole being rather weak over the period. This was thanks mainly to greater interest in wellbeing and clean natural environments. The size of the market, however, remained relatively small.
Demand for Eco-friendly Products Increased
Increased attention on cleaner, more natural and healthier lives resulted in stronger demands for environmentally friendly products. The fact that apartments became more common housing due to rapid urbanisation in Korea was clearly one of the main contributors to this change. Higher income earners seeking more convenient and comfortable lives were another contributor. Increased demand was followed by expanded supply of such products, which in turn led to further growth in demand, making a virtuous cycle to favourable market growth.
Large Scale Market Players Not Yet Present
In tandem with the developments that expanded the market considerably in a short time period, the distribution of retail outlets also saw some change. Large-scale retailers, such as hypermarkets and discounters gained share, largely at the expense of small stores. Despite the recent rapid growth, the market is still mostly comprised of small specialist stores playing, with few large players present. In DIY, B&Q, Europe's largest home improvement retailer, started business in Korea just two years ago, but only has two stores open and thus still holds a very small share. In gardening, there was little change in distribution channels.
Bright Forecast
The forecast period will see steady growth, although the rate is expected to be far lower than in recent years. The popularity of environmentally friendly products DIY products and air-cleaning plants will continue and thus support a steady expansion of the market. In addition, the attitude to DIY will improve, particularly among the young generation in the coming years.
Table of contents
DIY AND GARDENING IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
Brisk Growth Continued Due to Wellbeing Trend
Demand for Eco-friendly Products Increased
Large Scale Market Players Not Yet Present
Bright Forecast
KEY TRENDS AND DEVELOPMENTS
Popularity of Eco-friendly Products Grows
Diversified Distribution
More Greenery at Home
Increased Competitiveness in the Market
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
DIY IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Gardening Company Shares by Retail Value 2004-2006
Table 18 Gardening Brand Shares by Retail Value 2004-2006
Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011