DIY
DIY and Gardening

DIY And Gardening in Spain

Spain

Euromonitor International's DIY And Gardening in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 38  |  Publication date: Sep 2007
Cost: 
GBP550.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
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Product coverage

DIY; Gardening

Executive summary

Two sectors in clear growth

DIY and gardening experienced growth in value terms in 2006, continuing the trend seen in previous years. This was driven by changes in the culture of leisure and lifestyle among Spaniards, and offers sustained growth prospects for the 2007-2011 period.

The tendency to spend more leisure time at home and the growth of single-family households is increasing the popularity of DIY and gardening as hobbies, leaving behind the traditional concept of these tasks as disagreeable duties.

DIY Stores and gardening centres become distribution models

Although traditional hardware stores continue to be the main distribution channels for DIY products, DIY stores continue gaining in importance. These establishments, which are relatively new in Spain, offer a new model of global shopping that consumers will not find in hardware stores.

Garden centres are also increasing their share of gardening products distribution. Traditionally, the gardening sector was monopolised by horticultural goods distributed by independent retailers. With increased demand for accessories related to gardening, such as tools, garden centres appeared as the main alternative. The strength of these centres is based on the diversity of products they offer and on their expert advice. Moreover, the fact these centres are located on the outskirts of the main cities favours access from urban areas on the city fringes.

Asian manufacturers increase their area of influence

The arrival of Asian manufacturers to the Spanish market with aggressive low price campaigns continues to be the main concern for the DIY sector and more recently the gardening sector. In 2006, there was an increase in Asian manufacturers present in the hand tools and accessories, electrical supplies, power tools and accessories and gardening equipment subsectors. This caused a drop in the average price per unit in these subsectors, which negatively impacted growth in value terms.

Design increasingly present in Spanish homes

Spaniards are increasingly concerned about the decoration of their homes. Design and fashion are increasingly important factors at the time of renovating and decorating a house. This fact is particularly relevant in the case of kitchen and bath products, two parts of the house where decoration was never previously important. Kitchen and bath products was the fastest growing DIY subsector in 2006 and its future growth prospects look good.

An increasingly attractive sector for foreign countries

Although, traditionally, the main DIY subsectors (paints, building materials, electrical supplies and hand tools) and horticultural goods in gardening were predominantly in the hands of Spanish companies, growth in the market and the increased maturity of consumers is attracting companies from more mature European markets, such as Germany, France or the UK.

Table of contents

DIY AND GARDENING IN SPAIN : MARKET INSIGHT

EXECUTIVE SUMMARY

Two sectors in clear growth

DIY Stores and gardening centres become distribution models

Asian manufacturers increase their area of influence

Design increasingly present in Spanish homes

An increasingly attractive sector for foreign countries

KEY TRENDS AND DEVELOPMENTS

Good economic prospects boost DIY and gardening sales

Asian manufacturers to enter more subsectors

Increase in detached houses creates gardening culture

Fashion and design enter bathrooms and kitchens

Hardware stores and garden centres main distributors of gardening products

Leisure time increasingly spent at home

Floating floors cheap and easy to install

MARKET DATA

Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006

Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006

Table 3 DIY and Gardening Company Shares 2004-2006

Table 4 DIY and Gardening Brand Shares 2004-2006

Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006

Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011

Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SPAIN

AKZO NOBEL COATINGS SA - DIY AND GARDENING - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Akzo Nobel Coatings SA: Key Facts

Summary 3 Akzo Nobel Coatings SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Akzo Nobel Coatings SA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 5 Akzo Nobel Coatings SA: Competitive Position 2006

BELLOTA HERRAMIENTAS SA - DIY AND GARDENING - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Bellota Herramientas SA: Key Facts

Summary 7 Bellota Herramientas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Bellota Herramientas SA: Competitive Position 2006

BLACK & DECKER DE ESPAñA SA - DIY AND GARDENING - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Black & Decker de España SA: Key Facts

Summary 10 Black & Decker de España SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Black & Decker de España SA: Competitive Position 2006

GARDENA IBéRICA SL - DIY AND GARDENING - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Gardena Ibérica SL: Key Facts

Summary 13 Gardena Ibérica SL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 Gardena Ibérica SL: Competitive Position 2006

SCHNEIDER ELECTRIC ESPAñA - DIY AND GARDENING - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Schneider Electric España: Key Facts

Summary 16 Schneider Electric España: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 17 Schneider Electric España: Competitive Position 2006

DIY IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 8 Sales of DIY by Subsector: Value 2001-2006

Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006

Table 10 DIY Company Shares by Retail Value 2004-2006

Table 11 DIY Brand Shares by Retail Value 2004-2006

Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006

Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011

Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011

GARDENING IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 15 Sales of Gardening by Subsector: Value 2001-2006

Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006

Table 17 Gardening Company Shares by Retail Value 2004-2006

Table 18 Gardening Brand Shares by Retail Value 2004-2006

Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006

Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011

Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011

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