DIY And Gardening in Spain
Euromonitor International's DIY And Gardening in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 38 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
Two sectors in clear growth
DIY and gardening experienced growth in value terms in 2006, continuing the trend seen in previous years. This was driven by changes in the culture of leisure and lifestyle among Spaniards, and offers sustained growth prospects for the 2007-2011 period.
The tendency to spend more leisure time at home and the growth of single-family households is increasing the popularity of DIY and gardening as hobbies, leaving behind the traditional concept of these tasks as disagreeable duties.
DIY Stores and gardening centres become distribution models
Although traditional hardware stores continue to be the main distribution channels for DIY products, DIY stores continue gaining in importance. These establishments, which are relatively new in Spain, offer a new model of global shopping that consumers will not find in hardware stores.
Garden centres are also increasing their share of gardening products distribution. Traditionally, the gardening sector was monopolised by horticultural goods distributed by independent retailers. With increased demand for accessories related to gardening, such as tools, garden centres appeared as the main alternative. The strength of these centres is based on the diversity of products they offer and on their expert advice. Moreover, the fact these centres are located on the outskirts of the main cities favours access from urban areas on the city fringes.
Asian manufacturers increase their area of influence
The arrival of Asian manufacturers to the Spanish market with aggressive low price campaigns continues to be the main concern for the DIY sector and more recently the gardening sector. In 2006, there was an increase in Asian manufacturers present in the hand tools and accessories, electrical supplies, power tools and accessories and gardening equipment subsectors. This caused a drop in the average price per unit in these subsectors, which negatively impacted growth in value terms.
Design increasingly present in Spanish homes
Spaniards are increasingly concerned about the decoration of their homes. Design and fashion are increasingly important factors at the time of renovating and decorating a house. This fact is particularly relevant in the case of kitchen and bath products, two parts of the house where decoration was never previously important. Kitchen and bath products was the fastest growing DIY subsector in 2006 and its future growth prospects look good.
An increasingly attractive sector for foreign countries
Although, traditionally, the main DIY subsectors (paints, building materials, electrical supplies and hand tools) and horticultural goods in gardening were predominantly in the hands of Spanish companies, growth in the market and the increased maturity of consumers is attracting companies from more mature European markets, such as Germany, France or the UK.
Table of contents
DIY AND GARDENING IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Two sectors in clear growth
DIY Stores and gardening centres become distribution models
Asian manufacturers increase their area of influence
Design increasingly present in Spanish homes
An increasingly attractive sector for foreign countries
KEY TRENDS AND DEVELOPMENTS
Good economic prospects boost DIY and gardening sales
Asian manufacturers to enter more subsectors
Increase in detached houses creates gardening culture
Fashion and design enter bathrooms and kitchens
Hardware stores and garden centres main distributors of gardening products
Leisure time increasingly spent at home
Floating floors cheap and easy to install
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
AKZO NOBEL COATINGS SA - DIY AND GARDENING - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Akzo Nobel Coatings SA: Key Facts
Summary 3 Akzo Nobel Coatings SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Akzo Nobel Coatings SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Akzo Nobel Coatings SA: Competitive Position 2006
BELLOTA HERRAMIENTAS SA - DIY AND GARDENING - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Bellota Herramientas SA: Key Facts
Summary 7 Bellota Herramientas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Bellota Herramientas SA: Competitive Position 2006
BLACK & DECKER DE ESPAñA SA - DIY AND GARDENING - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Black & Decker de España SA: Key Facts
Summary 10 Black & Decker de España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Black & Decker de España SA: Competitive Position 2006
GARDENA IBéRICA SL - DIY AND GARDENING - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Gardena Ibérica SL: Key Facts
Summary 13 Gardena Ibérica SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Gardena Ibérica SL: Competitive Position 2006
SCHNEIDER ELECTRIC ESPAñA - DIY AND GARDENING - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Schneider Electric España: Key Facts
Summary 16 Schneider Electric España: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Schneider Electric España: Competitive Position 2006
DIY IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Gardening Company Shares by Retail Value 2004-2006
Table 18 Gardening Brand Shares by Retail Value 2004-2006
Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011