DIY And Gardening in Taiwan
Euromonitor International's DIY And Gardening in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 41 | Publication date: Oct 2009
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Executive summary
Economic recession stops growth
The DIY and gardening markets in Taiwan grew in value terms over the review period and continued to do so in 2007 and 2008. Both industries experienced higher growth in 2008 because of the favourable market conditions in the first half of the year and the efforts of market players, and all subsectors of both markets followed the same growth trend. The recent economic recession has resulted in a reversal of market conditions for both DIY and gardening industries, however, as the weakness of the real estate market has negatively impacted on them. Market sales are set to decline in almost all subsectors in 2009.
Changes in lifestyle lead growth
Changes of consumer lifestyles are the key drivers of growth in demand. DIY and local consumers now regard gardening as a worthwhile, healthy leisure pursuit, and the major market players have also contributed to this change in consumers’ lifestyles by providing continued training and guidelines to promote the enjoyment of DIY and gardening. Meanwhile, the growth of the older population also implies the growth of an important segment of demand in these markets.
Consumer preferences shift towards environmentally friendly products
The trend for consumers to choose environmentally friendly products has impacted on new product development in most subsectors of DIY and gardening. Safer and healthier materials and products have become the hot-selling items among building materials, paints and wall, floor and garden care products. In addition, the increased popularity of energy-saving products is also the key trend in equipment-related subsectors, which provides potential for new players to enter the market by launching products associated with environmental protection and sustainable development.
Players’ strategies with retail outlets
Major players in the DIY and gardening market have adopted similar strategies during the review period in order to establish their own retail outlets which market and distribute their products. The growth in the numbers of DIY and gardening outlets also led the growth in the market sizes of both industries. In order to maintain or enhance competitiveness, market players have provided additional services such as free advice, training and delivery within these retail outlets, which will lead to an increase in the number of purchases in future.
Worse economic conditions impact on sector
Economic performance over the forecast period is expected to be worse than during the review period because of the current global financial crisis. Employment conditions and wage growth will impact on household expenditure, and economic conditions will limit growth. During these bad times, however, market players will continue to concentrate on product development and price promotions in order to stimulate market demand. While the economy will recover and return to growth by 2010 or 2011, the demand for new products will have to be strong to generate the future growth in this sector.
Table of contents
DIY AND GARDENING IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic recession stops growth
Changes in lifestyle lead growth
Consumer preferences shift towards environmentally friendly products
Players’ strategies with retail outlets
Worse economic conditions impact on sector
KEY TRENDS AND DEVELOPMENTS
Impacts and opportunities of economic recession
Greater importance of environmental concerns
Lifestyle changes lead growth
Growth of older generation has positive impact
Retail distribution dominates
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2003-2008
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2003-2008
Table 3 DIY and Gardening Company Shares 2004-2008
Table 4 DIY and Gardening Brand Shares 2005-2008
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2003-2008
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2008-2013
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2008-2013
DEFINITIONS
DIY and gardening
DIY
Building materials
Hardware
Electrical supplies
Hand tools and accessories
Power tools and accessories
Paint/home decorating
Wall/floor/window coverings
Plumbing/heating/cooling
Millwork/doors/windows
Kitchen and bath products
Other DIY
Gardening
Horticultural goods
Garden structures
Gardening equipment
Garden care
Other gardening
Barbecues
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
B&Q INTERNATIONAL CO LTD - DIY AND GARDENING - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 B&Q International Co. Ltd: Key Facts
Summary 3 B&Q International Co. Ltd: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 B&Q International Co. Ltd: Competitive Position 2008
CHAMPION BUILDING MATERIALS CO LTD - DIY AND GARDENING - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Champion Building Materials Co. Ltd: Key Facts
Summary 6 Champion Building Materials Co. Ltd: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
Summary 7 Champion Building Materials Co. Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 Champion Building Materials Co. Ltd: Competitive Position 2008
HOCHENG CORP - DIY AND GARDENING - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Hocheng Corporation: Key Facts
Summary 10 Hocheng Corporation: Operational Indicators 2006–2008
COMPANY BACKGROUND
SINON CORP - DIY AND GARDENING - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sinon Corporation: Key Facts
Summary 12 Sinon Corporation: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
Summary 13 Sinon Corporation: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 14 Sinon Corporation: Competitive Position 2008
YUNG CHI PAINT & VARNISH MFG CO LTD - DIY AND GARDENING - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Yung Chi Paint & Varnish MFG. Co. Ltd: Key Facts
Summary 16 Yung Chi Paint & Varnish MFG. Co. Ltd: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
Summary 17 Yung Chi Paint & Varnish MFG. Co. Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 18 Yung Chi Paint & Varnish MFG. Co. Ltd: Competitive Position 2008
DIY IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 19 New Product Launches 2007–2008
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2003-2008
Table 9 Sales of DIY by Subsector: % Value Growth 2003-2008
Table 10 DIY Company Shares 2004-2008
Table 11 DIY Brand Shares 2005-2008
Table 12 Sales of DIY by Distribution Format: % Analysis 2003-2008
Table 13 Forecast Sales of DIY by Subsector: Value 2008-2013
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2008-2013
GARDENING IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 20 New Product Launches 2007–2008
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2003-2008
Table 16 Sales of Gardening by Subsector: % Value Growth 2003-2008
Table 17 Gardening Company Shares 2004-2008
Table 18 Gardening Brand Shares 2005-2008
Table 19 Sales of Gardening by Distribution Format: % Analysis 2003-2008
Table 20 Forecast Sales of Gardening by Subsector: Value 2008-2013
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2008-2013