DIY And Gardening in Taiwan
Euromonitor International's DIY And Gardening in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 41 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
Stable growth for both DIY and gardening markets
The overall economic outlook generally remains positive and stable. Benefited by national economic growth and the recovery of the local real estate market, demand for DIY and gardening products is expected to grow in the future.
Desire for home improvement
The growing national economy resulted in increased household expenditure. The desire for home improvement will stimulate sales of DIY and gardening products. As a result, products related to home improvement like building materials, paint, kitchen and bath products will have higher growth over the forecast period.
B&Q leads the DIY Market
B&Q leads the DIY market in terms of retail distribution and sales of its private label products. The company is in the dominant position with the largest numbers of outlets.
Retail channel key to success
To expand the domestic market, many DIY manufacturers opened retail stores. Retail outlets serve as the main distribution channel to end customers to capture the growing demand for home improvement products.
Leisure oriented gardening
The gardening market in Taiwan is relatively small compared with the DIY market due to small average living spaces. However, with busier lifestyles come concerns for mental wellbeing and people are encouraged to enjoy their leisure activities to release stress. Gardening activities are considered a means of reducing stress and leisure oriented gardening activities will drive future growth in the gardening sector.
Table of contents
DIY AND GARDENING IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Stable growth for both DIY and gardening markets
Desire for home improvement
B&Q leads the DIY Market
Retail channel key to success
Leisure oriented gardening
KEY TRENDS AND DEVELOPMENTS
Recovering housing market and economy boost growth
Home improvement, key driver of DIY sales
Retailers dominate the DIY market
Change in lifestyles drives future gardening demand
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
B&Q INTERNATIONAL CO LTD - DIY AND GARDENING - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 B&Q International Co Ltd: Key Facts
Summary 3 B&Q International Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 B&Q International Co Ltd: Competitive Position 2006
CHAMPION BUILDING MATERIALS CO LTD - DIY AND GARDENING - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Champion Building Materials Co Ltd: Key Facts
Summary 6 Champion Building Materials Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Champion Building Materials Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Champion Building Materials Co Ltd: Competitive Position 2006
HOCHENG CORP - DIY AND GARDENING - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Hocheng Corp: Key Facts
Summary 10 Hocheng Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Hocheng Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Hocheng Corp: Competitive Position 2006
SINON CORP - DIY AND GARDENING - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Sinon Corp: Key Facts
Summary 14 Sinon Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Sinon Corp: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Sinon Corp: Competitive Position 2006
YUNG CHI PAINT & VARNISH MFG CO LTD - DIY AND GARDENING - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Yung Chi Paint & Varnish MFG Co Ltd: Key Facts
Summary 18 Yung Chi Paint & Varnish MFG Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Yung Chi Paint & Varnish MFG. Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Yung Chi Paint & Varnish MFG. Co Ltd: Competitive Position 2006
DIY IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Gardening Company Shares by Retail Value 2004-2006
Table 18 Gardening Brand Shares by Retail Value 2004-2006
Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011