DIY
DIY and Gardening

DIY And Gardening in the Netherlands

Netherlands

Euromonitor International's DIY And Gardening in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Get immediate access to strategic market analysis when you buy reports online

Tables: 33  |  Publication date: Sep 2007
Cost: 
GBP550.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

DIY; Gardening

Executive summary

Increased consumer confidence has positive influence on DIY and gardening

Improved consumer confidence was the main reason Dutch consumers became less price sensitive in 2006. This increase in confidence was the result of the recovery of the economy and was a relief to the main players in DIY and gardening as it was a clear sign that DIY and gardening products were recovering. The price war in Dutch DIY and gardening retail was less fierce in 2006 and sales went up for the first time in years. Improved economic conditions will be one of the main drivers for growth in both sectors in the coming years, as consumers are likely to spend more money on home improvement in general.

Strong growth for most subsectors in DIY

Most subsectors in DIY showed strong growth making 2006 a good year for the DIY sector. The economic climate meant the Dutch consumers were more willing to invest money in home improvement. During the previous two years many consumers had put house maintenance on the back burner as they were unsure about their financial position. The economy showed improvement during the second half of 2005 and continued to do so in 2006. DIY managed to profit from this turnaround and increased in value during the same period.

Economy and warm weather good news for gardening

The long warm summer weather of 2006 was one of the contributing factors to the increase in sales of gardening products. The recovery of the gardening sector in the Netherlands followed a few years of disappointing performances. Inspired by the warm weather and improved confidence in the economy, Dutch consumers were ready to invest in home improvement and developing outside spaces. The garden as an additional room is a concept that was adopted by the Dutch over the past few years and this trend helped to improve sales of gardening products. More attention is given to the quality of garden products and items that have decorative qualities. In 2006 Dutch consumers were finally ready to purchase higher priced items.

Positive outlook for DIY, but unit prices remain under pressure

Things are looking up for DIY in the Netherlands although one should not expect dramatic changes in fortune for this sector. After the decline of the past few years the most likely scenario for the DIY sector is a modest improvement in sales value over the next few years. Dutch consumers are willing to invest in their homes again. Further improvements in the Dutch economy will help to boost the development of DIY over the forecast period. This is driven further by the increase in number of households and positive development of the number of new houses. It is not all good news though as the continued tough competition in Dutch retail will curb growth rates in value terms.

Things are looking up for gardening

After a very disappointing performance over the review period things are about to improve for gardening over the forecast period. The consensus within the industry is that gardening sales cannot get any worse and that over the coming years a modest overall increase in gardening products is the most likely scenario. The economic climate had a very adverse effect on gardening, but improved conditions will swing the pendulum the other way.

Table of contents

DIY AND GARDENING IN THE NETHERLANDS : MARKET INSIGHT

EXECUTIVE SUMMARY

Increased consumer confidence has positive influence on DIY and gardening

Strong growth for most subsectors in DIY

Economy and warm weather good news for gardening

Positive outlook for DIY, but unit prices remain under pressure

Things are looking up for gardening

KEY TRENDS AND DEVELOPMENTS

Improved economic conditions have a positive effect on consumer confidence

DIY and gardening superstores have major impact on traditional retail

Price war dies down

DIY and gardening retailers offer more and more non-traditional products

MARKET DATA

Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006

Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006

Table 3 DIY and Gardening Company Shares 2004-2006

Table 4 DIY and Gardening Brand Shares 2004-2006

Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006

Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011

Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - NETHERLANDS

AKZO NOBEL DECORATIVE COATINGS BV - DIY AND GARDENING - NETHERLANDS

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Akzo Nobel Decorative Coatings BV: Key Facts

Summary 3 Akzo Nobel Decorative Coatings BV: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Akzo Nobel Decorative Coatings BV: Competitive Position 2006

HDB HOLDING BV - DIY AND GARDENING - NETHERLANDS

STRATEGIC DIRECTION

KEY FACTS

Summary 5 HDB Holding BV: Key Facts

Summary 6 HDB Holding BV: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

INTERGAMMA BV - DIY AND GARDENING - NETHERLANDS

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Intergamma BV: Key Facts

Summary 8 Intergamma BV: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

KINZO NETHERLANDS BV - DIY AND GARDENING - NETHERLANDS

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Kinzo Netherlands BV: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 Kinzo Netherlands BV: Competitive Position 2006

KONINKLIJKE SPHINX BV - DIY AND GARDENING - NETHERLANDS

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Koninklijke Sphinx BV: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 12 Koninklijke Sphinx BV: Competitive Position 2006

DIY IN THE NETHERLANDS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 8 Sales of DIY by Subsector: Value 2001-2006

Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006

Table 10 DIY Company Shares by Retail Value 2004-2006

Table 11 DIY Brand Shares by Retail Value 2004-2006

Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006

Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011

Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011

GARDENING IN THE NETHERLANDS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 15 Sales of Gardening by Subsector: Value 2001-2006

Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006

Table 17 Gardening Company Shares by Retail Value 2004-2006

Table 18 Gardening Brand Shares by Retail Value 2004-2006

Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006

Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011

Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011

Change currency displayed
all prices excluding P&P
request more information

Available formats

  • Instant online access
  • Download PDF
  • Download Word document
research methodology

Get Acrobat Reader

click here to download Adobe Acrobat Reader 7.0

© Euromonitor International 2008