DIY And Gardening in the US
Euromonitor International's DIY And Gardening in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 39 | Publication date: Oct 2009
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Executive summary
DIY and Gardening market highly affected by the shape of the economy
The strength of the DIY industry in the US is closely tied to consumer confidence in the overall economy. The sharp decrease in the housing market coupled with other overall US economic aspects remain at the heart of the decrease in the retail DIY and Gardening market. If consumers feel concerned about their job prospects and are feeling increased economic demands due to pricing pressures in other sectors (rising fuel costs for example), they are much less likely to take on DIY projects which are not considered a necessity and a surplus expense.
Weak housing market affecting the DIY and Gardening sector
With both new housing and sales of existing homes dropping sharply in 2007 and 2008, manufacturers and retailers in the DIY sector saw their sales growth decrease. According to leading DIY companies, home improvement people are currently postponing DIY project until their confidence in the economy returns. Furthermore many DIY retailers have mentioned that they have reduced their inventory to limit their losses.
Garden care remained positive
The garden care subsector saw the strongest growth in 2008 driven by media products where consumers were able to trade up for branded products and value added solutions. Furthermore most of the sales of Garden care were done during the first half of 2008 before the full impact of the financial meltdown which happened during the last quarter of the year.
Suprematie of the Big Box retailers
Many stores which provide for the DIY and gardening market have introduced campaigns to mark down prices. This strategy is to provide homeowners with more bargaining power and less expensive home improvement and gardening projects. The crisis in the housing market is introducing new competition into the remodelling arena. Smaller DIY and Gardening stores are trying to diversify their businesses to survive the downturn. Retailers are looking into every aspect of their business and making adjustments to limit the decrease of sales. The result is an increase in the development of Big Box retailers which are able to weather the financial storm more easily.
Brighter future for 2010
The DIY and gardening market is expected to start improving in 2010 thanks to the stabilisation of the housing market and the regaining of consumer confidence. Furthermore with the current difficult economy, people have rediscovered their homes and as a consequence are spending time at home with family and friends. Their disposable income is now being channelled into comfort at home.
Table of contents
DIY AND GARDENING IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
DIY and Gardening market highly affected by the shape of the economy
Weak housing market affecting the DIY and Gardening sector
Garden care remained positive
Suprematie of the Big Box retailers
Brighter future for 2010
KEY TRENDS AND DEVELOPMENTS
Housing market in shamble
DIY and Gardening a new passion for women
Cocooning influences
Aging population
Greening up the American lifestyle
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2003-2008
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2003-2008
Table 3 DIY and Gardening Company Shares 2004-2008
Table 4 DIY and Gardening Brand Shares 2005-2008
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2003-2008
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2008-2013
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2008-2013
DEFINITIONS
DIY and gardening
DIY
Building materials
Hardware
Electrical supplies
Hand tools and accessories
Power tools and accessories
Paint/home decorating
Wall/floor/window coverings
Plumbing/heating/cooling
Millwork/doors/windows
Kitchen and bath products
Other DIY
Gardening
Horticultural goods
Garden structures
Gardening equipment
Garden care
Other gardening
Barbecues
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
BLACK & DECKER CORP, THE - DIY AND GARDENING - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 The Black & Decker Corp: Key Facts
Summary 3 Black & Decker Corp: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Black & Decker Corp: Competitive Position 2008
FORTUNE BRANDS INC - DIY AND GARDENING - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fortune Brands Inc: Key Facts
Summary 6 Fortune Brands Inc: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Fortune Brands Inc: Competitive Position 2008
MOHAWK INDUSTRIES INC - DIY AND GARDENING - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Mohawk Industries Inc: Key Facts
Summary 9 Mohawk Industries Inc: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Mohawk Industries Inc: Competitive Position 2008
SCOTTS MIRACLE-GRO CO - DIY AND GARDENING - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Scotts Miracle-Gro Co: Key Facts
Summary 12 Scotts Miracle-Gro Co: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Scotts Miracle-Gro Co: Competitive Position 2008
TORO CO, THE - DIY AND GARDENING - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Toro Co: Key Facts
Summary 15 Toro Co: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Toro Co: Competitive Position 2008
DIY IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 17 New Product Launches 2007- 2008
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2003-2008
Table 9 Sales of DIY by Subsector: % Value Growth 2003-2008
Table 10 DIY Company Shares 2004-2008
Table 11 DIY Brand Shares 2005-2008
Table 12 Sales of DIY by Distribution Format: % Analysis 2003-2008
Table 13 Forecast Sales of DIY by Subsector: Value 2008-2013
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2008-2013
GARDENING IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 18 New Product Launches 2007- 2008
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2003-2008
Table 16 Sales of Gardening by Subsector: % Value Growth 2003-2008
Table 17 Gardening Company Shares 2004-2008
Table 18 Gardening Brand Shares 2005-2008
Table 19 Sales of Gardening by Distribution Format: % Analysis 2003-2008
Table 20 Forecast Sales of Gardening by Subsector: Value 2008-2013
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2008-2013