DIY
DIY and Gardening

DIY And Gardening in the US

USA

Euromonitor International's DIY And Gardening in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 37  |  Publication date: Sep 2007
Cost: 
GBP550.00

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Product coverage

DIY; Gardening

Executive summary

US Housing Market Presents Challenges

The strength of the housing market in the US, including sales of both new and existing homes, is key to the development of the DIY and gardening sectors. 2006 was a tough year for the US housing market, with sales of both new and existing homes falling. In addition, price declines in existing home sales did not bode well for consumers who planned to use their home equity to pay for remodelling projects. After warnings of a bursting housing bubble in the US for some time, these trends really started to impact the DIY and gardening sectors in late 2006 and are expected to continue to do so going forward.

Increased Home Ownership May Drive Future Growth

As minorities, particularly Hispanic, find more opportunities to purchase their own homes, this is likely to open up a new consumer base for the DIY and gardening sectors. Already, key companies are offering merchandising and advertising to appeal to this important consumer group. Research has shown that particular ethnic groups have a preference for certain types of DIY projects over others (eg Hispanics tend to be more interested in painting projects), these preferences are likely to strengthen certain DIY and gardening subsectors.

DIY Sales Remain Strong

Although growth was somewhat lower than in past years, the DIY sector remained strong in 2006. Towards the end of the year, the turmoil in the housing market started to slow sales, but overall sales were strong thanks to the tail end of the housing boom over the past several years. While Lowe's and Home Depot remain the most important retailers and indeed manufacturers of private-labels in this sector, there are hints that these companies may be saturating the market by opening too many new stores and Home Depot in particular has been criticised for the quality of service it offers to customers.

Interest in Gardening Remains High, but Sales Growth is Slow

Interest in gardening among US consumers appears to be at an all-time high. However, as the result of many new consumers entering the market, sales were highest in subsectors that focus on basic activities, with slower growth in more complex gardening equipment. As a result, manufacturers of basics benefited, while those selling products such as tractors, for example, suffered. As these new consumers grow more comfortable with gardening, they may eventually drive growth in other subsectors, but this could also be tempered by an increased outsourcing of gardening activities.

Do-It-For-Me May be the Wave of the Future

With rising disposable incomes and less free time than ever, more Americans are clamouring for help with their DIY and gardening projects. This is changing the way that both manufacturers and retailers go after consumers, with many trying to bundle services with products to drive product growth.

Table of contents

DIY AND GARDENING IN THE US : MARKET INSIGHT

EXECUTIVE SUMMARY

US Housing Market Presents Challenges

Increased Home Ownership May Drive Future Growth

DIY Sales Remain Strong

Interest in Gardening Remains High, but Sales Growth is Slow

Do-It-For-Me May be the Wave of the Future

KEY TRENDS AND DEVELOPMENTS

Housing Starts Decline

Existing Home Sales Also Slow: and Prices Decline

Increasing Minority Home Ownership May Create New Opportunities

Increased Interest in Do-it-for-Me (DIFM) vs DIY

MARKET DATA

Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006

Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006

Table 3 DIY and Gardening Company Shares 2004-2006

Table 4 DIY and Gardening Brand Shares 2004-2006

Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006

Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011

Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - USA

BLACK & DECKER CORP, THE - DIY AND GARDENING - USA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 The Black & Decker Corp: Key Facts

Summary 3 Black & Decker Corp: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Black & Decker Corp: Competitive Position 2006

FORTUNE BRANDS INC - DIY AND GARDENING - USA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Fortune Brands Inc: Key Facts

Summary 6 Fortune Brands Inc: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Fortune Brands Inc: Competitive Position 2006

MOHAWK INDUSTRIES INC - DIY AND GARDENING - USA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Mohawk Industries Inc: Key Facts

Summary 9 Mohawk Industries Inc: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Mohawk Industries Inc: Competitive Position 2006

SCOTTS MIRACLE-GRO CO - DIY AND GARDENING - USA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Scotts Miracle-Gro Co: Key Facts

Summary 12 Scotts Miracle-Gro Co: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Scotts Miracle-Gro Co: Competitive Position 2006

TORO CO, THE - DIY AND GARDENING - USA

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Toro Co: Key Facts

Summary 15 Toro Co: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 16 Toro Co: Competitive Position 2006

DIY IN THE US

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 8 Sales of DIY by Subsector: Value 2001-2006

Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006

Table 10 DIY Company Shares by Retail Value 2004-2006

Table 11 DIY Brand Shares by Retail Value 2004-2006

Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006

Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011

Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011

GARDENING IN THE US

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 15 Sales of Gardening by Subsector: Value 2001-2006

Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006

Table 17 Gardening Company Shares by Retail Value 2004-2006

Table 18 Gardening Brand Shares by Retail Value 2004-2006

Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006

Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011

Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011

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