DIY And Gardening in the United Kingdom
Euromonitor International's DIY And Gardening in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 38 | Publication date: Oct 2009
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Executive summary
Property downturn cripples DIY sector
It is self-evident that the DIY and gardening sectors are intricately linked to the property market, especially in the UK where a higher proportion of the population aspires to own their homes than in the rest of Europe. It is therefore no surprise that there has been a sharp fall in growth across these sectors, as the buying and selling of properties have plummeted all over the UK. Mortgage lending has been hugely reduced, and property prices have come down in turn. In this environment, people are not moving house and the demand for DIY and gardening products has consequently reduced.
Recession adds to woe
As has been widely reported, the UK is now officially in recession, and the data throughout 2007 and 2008 clearly indicated that the economy was heading in this direction. The difficulties in the property market mentioned above contributed significantly to the current economic crisis, but other factors also damaged the DIY and gardening sectors, most obviously a severe shortage of credit, which contributed to a decline in disposable income across all demographic groups and obviously impacted on the sales of goods such as DIY and gardening products, which are traditionally perceived as more “luxury”, non-essential items.
Weather also not helping
This gloomy analysis has not been helped by a series of freakishly bad summers. British summers had appeared to be getting hotter, most notably in 2006 when many records were broken. In 2007 and again in 2008, however, records were broken for the “wettest summer”, and gardening sales were adversely affected. The gardening sector is obviously unusually dependent on the climate, and in particular on the weather during the summer, so the combination of the weather with the recession and the difficult housing market ensured that the years 2007–2008 were incredibly challenging for the gardening sector.
Leisure DIY and gardening disappear as economy bites
Previous cultural changes in consumers’ attitudes to DIY and gardening appear to have reversed, as more pressing issues such as servicing the mortgage and securing employment occupied their attention. Until 2006, there were many DIY programmes on television, and the market was expanding greatly and far more first-time consumers felt encouraged to try their hand at DIY, but now the cost of products in both sectors and the time-consuming nature of DIY and gardening projects appear to be driving these new consumers away.
Forecast flat over next five years
Because of the economic crisis, the forecasts for both gardening and DIY products over the next five years are basically flat, with sales of products falling negligibly in both sectors. Sales in both sectors are expected to fall dramatically until 2010, but there is consensus that the economy is likely to recover towards the end of the forecast period. Although opinions differ as to exactly when this will happen, the traces of recovery in 2011 or 2012 are expected to balance the initial decline, so that overall average growth over the forecast period will be close to zero.
Table of contents
DIY AND GARDENING IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Property downturn cripples DIY sector
Recession adds to woe
Weather also not helping
Leisure DIY and gardening disappear as economy bites
Forecast flat over next five years
KEY TRENDS AND DEVELOPMENTS
Property bubble bursts and takes DIY/gardening with it
Recession wipes out gains in DIY and gardening
Climate variations affect gardening sector
Home maintenance remains essential
The importance of home ownership
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2003-2008
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2003-2008
Table 3 DIY and Gardening Company Shares 2004-2008
Table 4 DIY and Gardening Brand Shares 2005-2008
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2003-2008
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2008-2013
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2008-2013
DEFINITIONS
DIY and gardening
DIY
Building materials
Hardware
Electrical supplies
Hand tools and accessories
Power tools and accessories
Paint/home decorating
Wall/floor/window coverings
Plumbing/heating/cooling
Millwork/doors/windows
Kitchen and bath products
Other DIY
Gardening
Horticultural goods
Garden structures
Gardening equipment
Garden care
Other gardening
Barbecues
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
B&Q PLC - DIY AND GARDENING - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 B&Q plc: Key Facts
Summary 3 Kingfisher Group: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 B&Q plc: Competitive Position 2008
BLACK & DECKER LTD - DIY AND GARDENING - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Black & Decker Ltd: Key Facts
Summary 6 Black & Decker: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Black & Decker Ltd: Competitive Position 2008
HOMEBASE LTD - DIY AND GARDENING - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Homebase Ltd: Key Facts
Summary 9 Homebase Ltd: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
IMPERIAL CHEMICAL INDUSTRIES PLC (ICI) - DIY AND GARDENING - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 ICI plc: Key Facts
Summary 11 ICI plc/AkzoNobel BV: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 ICI plc: Competitive Position 2008
WILLIAM SINCLAIR HOLDINGS PLC - DIY AND GARDENING - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 13 William Sinclair Holdings plc: Key Facts
Summary 14 William Sinclair Holdings plc: Operational Indicators 2006–2008
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 William Sinclair Holdings plc: Competitive Position 2008
DIY IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 16 New Product Launches 2008–2009
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2003-2008
Table 9 Sales of DIY by Subsector: % Value Growth 2003-2008
Table 10 DIY Company Shares 2004-2008
Table 11 DIY Brand Shares 2005-2008
Table 12 Sales of DIY by Distribution Format: % Analysis 2003-2008
Table 13 Forecast Sales of DIY by Subsector: Value 2008-2013
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2008-2013
GARDENING IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 17 New Product Launches 2008–2009
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2003-2008
Table 16 Sales of Gardening by Subsector: % Value Growth 2003-2008
Table 17 Gardening Company Shares 2004-2008
Table 18 Gardening Brand Shares 2005-2008
Table 19 Sales of Gardening by Distribution Format: % Analysis 2003-2008
Table 20 Forecast Sales of Gardening by Subsector: Value 2008-2013
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2008-2013