DIY And Gardening in the United Kingdom
Euromonitor International's DIY And Gardening in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 36 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
Housing Market Leads DIY Destiny
To a far greater extent than applies in many other European countries, the UK population aspires to own, rather than rent, a home. This fact contributed to the sales of DIY products during recent years, as relatively cheap borrowing encouraged people to move house more often. One of the first areas of further investment is in a form of improvement in the newly purchased home, even simply at the level of changing interior decoration to reflect personal tastes, or in the form of adding a conservatory or en-suite bathroom, which is likely to involve some degree of DIY work.
Fashion vs Maintenance
Whereas DIY tasks used to relate primarily to maintenance of the home, they are increasingly driven by lifestyle factors. The idea that a home expresses the personality of those who live in it was promoted by a growing number of TV programmes, which emphasised the fashion element in home improvement and encouraged consumers to redecorate or refurbish a room. Additionally, there is growing consumer interest in undertaking home improvement projects, such as home decorating and more straightforward aspects of refurbishment.
The Weather is "Unusual"
Weather conditions have a significant influence over consumer purchasing of gardening products, with recent long and hot summers in the UK generally having a beneficial impact on sales levels. The infinite variability of the British weather, however, places severe demands on manufacturers' logistical operations to ensure adequate and timely product availability without incurring the penalties of excessive stockholding.
"Leisure", Not "Professional" Gardeners
The trends towards single-person households and families in which both parents go out to work means that the typical UK garden owner has less time available to spend on gardening than a few decades ago. For these people, the priority is to achieve a low-maintenance, pleasant and attractive garden. The robust economic performance over recent years also provided a level of disposable income that allowed consumers to achieve the desired effect, with an emphasis on garden design features or the use of decking/paving instead of grass. As a consequence, sales of gardening products rose, particularly gardening equipment and garden structures. By its turn, more expert gardeners tend to be in the older age groups – often enjoying retirement – and, given the typically more established nature of their gardens, they may be more conservative in their spending on gardening products.
A Very Dynamic Distribution Environment
Garden centres/nurseries are the traditional source of purchase in this market, but their position was eroded by the success of DIY sheds in developing their position as garden product retailers. At the same time, certain gardening products, such as horticultural goods and garden care, are increasingly being sold in supermarkets and through catalogue outlets. At the same time, mail order/direct sales retain an important role in certain sectors, such as gardening equipment or garden structures. For most gardening product manufacturers, internet retailing remains primarily a source of product information for consumers, although e-commerce is beginning to emerge.
Table of contents
DIY AND GARDENING IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Housing Market Leads DIY Destiny
Fashion vs Maintenance
The Weather is "Unusual"
"Leisure", Not "Professional" Gardeners
A Very Dynamic Distribution Environment
KEY TRENDS AND DEVELOPMENTS
High Interest Rates and Debt Levels May Impact DIY Spending
Lifestyle Factors Drive DIY and Gardening Sectors ...
... but Home Maintenance Is Unavoidable
TV Programmes Dictate Fashion Trends ...
... Whilst Climate Variations Have Key Impact on Sales Development
Improving Homes Instead of Moving
I Love My Garden, but Make it Simple
The Importance of House Ownership
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
B&Q PLC - DIY AND GARDENING - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 B&Q Plc: Key Facts
Summary 3 B&Q Plc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 B&Q Plc: Competitive Position 2006
BLACK & DECKER LTD - DIY AND GARDENING - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Black & Decker Ltd: Key Facts
Summary 6 Black & Decker Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Black & Decker Ltd: Competitive Position 2006
HOMEBASE LTD - DIY AND GARDENING - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Homebase Ltd: Key Facts
Summary 9 Homebase Ltd: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
IMPERIAL CHEMICAL INDUSTRIES PLC (ICI) - DIY AND GARDENING - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Imperial Chemical Industries Plc: Key Facts
Summary 11 Imperial Chemical Industries Plc: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Imperial Chemical Industries Plc: Competitive Position 2006
WILLIAM SINCLAIR HOLDINGS PLC - DIY AND GARDENING - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 13 William Sinclair Holdings Plc: Key Facts
Summary 14 William Sinclair Holdings Plc: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 William Sinclair Holdings Plc: Competitive Position 2006
DIY IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Gardening Company Shares by Retail Value 2004-2006
Table 18 Gardening Brand Shares by Retail Value 2004-2006
Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011