Dairy Products in Brazil
Euromonitor International's Dairy Products in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 141 | Publication date: Oct 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
PACKAGED FOOD IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Brazil’s market continues to provide solid ground for multinationals
Private label products with health appeal have advantage during recession
Perdigão / Sadia merger creates strong player
Direct sales an alternative distribution channel for lower income consumers
Conservative but positive outlook remains for packaged food market in Brazil
KEY TRENDS AND DEVELOPMENTS
Brazilians begin turning to home-cooked meals due to fears of recession
Economic downturn favours a surge in consumption of private label items in packaged food
Alternative distribution attractive for companies targeting lower income consumers
Important acquisitions among leading manufacturers
MARKET DATA
Table 1 Sales of Packaged Food by Sector: Volume 2004-2009
Table 2 Sales of Packaged Food by Sector: Value 2004-2009
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 4 Sales of Packaged Food by Sector: % Value Growth 2004-2009
Table 5 GBO Shares of Packaged Food 2004-2008
Table 6 NBO Shares of Packaged Food 2004-2008
Table 7 Brand Shares of Packaged Food 2005-2008
Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2004-2009
Table 9 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2009
Table 10 Forecast Sales of Packaged Food by Sector: Volume 2009-2014
Table 11 Forecast Sales of Packaged Food by Sector: Value 2009-2014
Table 12 Forecast Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Table 13 Forecast Sales of Packaged Food by Sector: % Value Growth 2009-2014
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Foodservice Sales of Packaged Food by Sector: Volume 2004-2009
Table 15 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 16 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2009-2014
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2009-2014
IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 18 Sales of Impulse and Indulgence Products by Sector: Volume 2004-2009
Table 19 Sales of Impulse and Indulgence Products by Sector: Value 2004-2009
Table 20 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2004-2009
Table 21 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2004-2009
Table 22 Company Shares of Impulse and Indulgence Products 2004-2008
Table 23 Brand Shares of Impulse and Indulgence Products 2005-2008
Table 24 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2009-2014
Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2009-2014
Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2009-2014
Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2009-2014
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Sales of Nutrition/Staples by Sector: Volume 2004-2009
Table 29 Sales of Nutrition/Staples by Sector: Value 2004-2009
Table 30 Sales of Nutrition/Staples by Sector: % Volume Growth 2004-2009
Table 31 Sales of Nutrition/Staples by Sector: % Value Growth 2004-2009
Table 32 Company Shares of Nutrition/Staples 2004-2008
Table 33 Brand Shares of Nutrition/Staples 2005-2008
Table 34 Forecast Sales of Nutrition/Staples by Sector: Volume 2009-2014
Table 35 Forecast Sales of Nutrition/Staples by Sector: Value 2009-2014
Table 36 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2009-2014
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2009-2014
MEAL SOLUTIONS – KEY TRENDS AND
DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Meal Solutions by Sector: Volume 2004-2009
Table 39 Sales of Meal Solutions by Sector: Value 2004-2009
Table 40 Sales of Meal Solutions by Sector: % Volume Growth 2004-2009
Table 41 Sales of Meal Solutions by Sector: % Value Growth 2004-2009
Table 42 Company Shares of Meal Solutions 2004-2008
Table 43 Brand Shares of Meal Solutions 2005-2008
Table 44 Forecast Sales of Meal Solutions by Sector: Volume 2009-2014
Table 45 Forecast Sales of Meal Solutions by Sector: Value 2009-2014
Table 46 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2009-2014
Table 47 Forecast Sales of Meal Solutions by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
AJINOMOTO INTERAMERICANA INDúSTRIA E COMéRCIO LTDA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ajinomoto Interamericana Indústria e Comércio Ltda: Key Facts
Summary 3 Ajinomoto Interamericana Indústria e Comércio Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
BUNGE ALIMENTOS SA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bunge Alimentos SA: Key Facts
Summary 5 Bunge Alimentos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Bunge Alimentos SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 7 Bunge Alimentos SA: Competitive Position 2008
COOPERATIVA CENTRAL DOS PRODUTORES RURAIS DE MINAS GERAIS LTDA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Cooperativa Central dos Produtores Rurais de Minas Gerais Ltda: Key Facts
Summary 9 Cooperativa Central dos Produtores Rurais de Minas Gerais Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Cooperativa Central dos Produtores Rurais de Minas Gerais Ltda: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 11 Cooperativa Central dos Produtores de Minas Gerais Ltda: Competitive Position 2008
DANONE LTDA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Danone Ltda: Key Facts
Summary 13 Danone Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Danone Ltda: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 15 Danone Ltda: Competitive Position 2008
GOMES DA COSTA ALIMENTOS SA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Gomes da Costa Alimentos SA: Key Facts
Summary 17 Gomes da Costa Alimentos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
JOSAPAR-JOAQUIM OLIVEIRA SA PARTICIPAçõES - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Josapar – Joaquim Oliveira SA Participações: Key Facts
Summary 19 Josapar – Joaquim Oliveira SA Participações: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
KRAFT FOODS BRASIL SA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Kraft Foods Brasil SA: Key Facts
Summary 21 Kraft Foods Brasil SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Kraft Foods Brasil SA: Competitive Position 2008
LABORATOIRES OM SA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Agropalma SA: Key Facts
Summary 24 Agropalma SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 25 Agropalma SA: Production Statistics 2008
COMPETITIVE POSITIONING
M DIAS BRANCO INDúSTRIA E COMéRCIO DE ALIMENTOS LTDA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 26 M Dias Branco SA Comércio e Indústria: Key Facts
Summary 27 M Dias Branco SA Comércio e Indústria: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 M Dias Branco SA Comércio e Indústria: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 29 M Dias Branco SA Comércio e Indústria: Competitive Position 2008
NESTLé BRASIL LTDA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Nestlé Brasil Ltda: Key Facts
Summary 31 Nestlé Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 32 Nestlé Brasil Ltda: Competitive Position 2008
PANDURATA ALIMENTOS LTDA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Pandurata Alimentos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 34 Pandurata Alimentos Ltda: Competitive Position 2008
PERDIGãO AGROINDUSTRIAL SA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 35 Perdigão Agroindustrial SA: Key Facts
Summary 36 Perdigão Agroindustrial SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 37 Perdigão Agroindustrial SA: Production Statistics
Summary 38 Perdigão Agroindustrial SA: Operational Indicators
COMPETITIVE POSITIONING
Summary 39 Perdigão Agroindustrial SA: Competitive Position 2008
SADIA SA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 40 Sadia SA: Key Facts
Summary 41 Sadia SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 42 Sadia SA: Production Statistics
Summary 43 Sadia SA: Production Statistics
COMPETITIVE POSITIONING
Summary 44 Sadia SA: Competitive Position 2008
UNILEVER BESTFOODS BRASIL LTDA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 45 Unilever Bestfoods Brasil Ltda: Key Facts
Summary 46 Unilever Bestfoods Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 47 Unilever Bestfoods Brasil Ltda: Competitive Position 2008
YOKI ALIMENTOS SA - PACKAGED FOOD - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 48 Yoki Alimentos SA: Key Facts
Summary 49 Yoki Alimentos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 50 Yoki Alimentos SA: Competitive Position 2008
DRINKING MILK PRODUCTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Drinking Milk Products by Subsector: Volume 2004-2009
Table 49 Sales of Drinking Milk Products by Subsector: Value 2004-2009
Table 50 Sales of Drinking Milk Products by Subsector: % Volume Growth 2004-2009
Table 51 Sales of Drinking Milk Products by Subsector: % Value Growth 2004-2009
Table 52 Milk by Type: % Value Breakdown 2007-2009
Table 53 Drinking Milk Products Company Shares 2004-2008
Table 54 Drinking Milk Products Brand Shares 2005-2008
Table 55 Forecast Sales of Drinking Milk Products Products by Subsector: Volume 2009-2014
Table 56 Forecast Sales of Drinking Milk Products Products by Subsector: Value 2009-2014
Table 57 Forecast Sales of Drinking Milk Products Products by Subsector: % Volume Growth 2009-2014
Table 58 Forecast Sales of Drinking Milk Products Products by Subsector: % Value Growth 2009-2014
CHEESE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Cheese by Subsector: Volume 2004-2009
Table 60 Sales of Cheese by Subsector: Value 2004-2009
Table 61 Sales of Cheese by Subsector: % Volume Growth 2004-2009
Table 62 Sales of Cheese by Subsector: % Value Growth 2004-2009
Table 63 Spreadable Processed Cheese by Type: % Value Breakdown 2004-2009
Table 64 Cheese Company Shares 2004-2008
Table 65 Cheese Brand Shares 2005-2008
Table 66 Forecast Sales of Cheese by Subsector: Volume 2009-2014
Table 67 Forecast Sales of Cheese by Subsector: Value 2009-2014
Table 68 Forecast Sales of Cheese by Subsector: % Volume Growth 2009-2014
Table 69 Forecast Sales of Cheese by Subsector: % Value Growth 2009-2014
YOGHURT IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Yoghurt by Subsector: Volume 2004-2009
Table 71 Sales of Yoghurt by Subsector: Value 2004-2009
Table 72 Sales of Yoghurt by Subsector: % Volume Growth 2004-2009
Table 73 Sales of Yoghurt by Subsector: % Value Growth 2004-2009
Table 74 Soy-based vs Dairy-based Yoghurt % Breakdown 2009
Table 75 Leading Flavours for Fruited Spoonable Yoghurt 2004-2009
Table 76 Yoghurt Company Shares 2004-2008
Table 77 Yoghurt Brand Shares 2005-2008
Table 78 Forecast Sales of Yoghurt by Subsector: Volume 2009-2014
Table 79 Forecast Sales of Yoghurt by Subsector: Value 2009-2014
Table 80 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2009-2014
Table 81 Forecast Sales of Yoghurt by Subsector: % Value Growth 2009-2014
OTHER DAIRY PRODUCTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Sales of Other Dairy Products by Subsector: Volume 2004-2009
Table 83 Sales of Other Dairy Products by Subsector: Value 2004-2009
Table 84 Sales of Other Dairy Products by Subsector: % Volume Growth 2004-2009
Table 85 Sales of Other Dairy Products by Subsector: % Value Growth 2004-2009
Table 86 Chilled Desserts by Type: % Value Breakdown 2005-2009
Table 87 Cream by Type: % Value Breakdown 2004-2009
Table 88 Forecast Sales of Other Dairy Products by Subsector: Volume 2009-2014
Table 89 Forecast Sales of Other Dairy Products by Subsector: Value 2009-2014
Table 90 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2009-2014
Table 91 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2009-2014