Dairy Products in Morocco
Euromonitor International's Dairy Products in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 119 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cheese; Drinking milk products; Other dairy products; Yoghurt and sour milk drinks
Table of contents
PACKAGED FOOD IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Tourism creates a shift in consumption habits
The availability of fresh and unpackaged food hinders growth
Cheap imports increase the affordability of packaged food
Consumers begin to trade-up from standard to premium products
The development of a modern distribution network boosts sales of packaged food
KEY TRENDS AND DEVELOPMENTS
Increased disposable income and tourism boost packaged food sales
Fresh food still acts as a brake on packaged food growth
Rising employment fuels the development of a snacking culture
Unbranded and loose products will continue to dominate demand
The expansion of the retail network and constant price reductions boost sales
MARKET DATA
Table 1 Sales of Packaged Food by Sector: Volume 2002-2007
Table 2 Sales of Packaged Food by Sector: Value 2002-2007
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2002-2007
Table 4 Sales of Packaged Food by Sector: % Value Growth 2002-2007
Table 5 GBO Shares of Packaged Food 2002-2006
Table 6 NBO Shares of Packaged Food 2002-2006
Table 7 Brand Shares of Packaged Food 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2002/2007
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2007-2012
Table 12 Forecast Sales of Packaged Food by Sector: Value 2007-2012
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2007-2012
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2007-2012
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2002-2007
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2002-2007
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2007-2012
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2007-2012
IMPULSE SNACK PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 19 Sales of Impulse Snack Products by Sector: Volume 2002-2007
Table 20 Sales of Impulse Snack Products by Sector: Value 2002-2007
Table 21 Sales of Impulse Snack Products by Sector: % Volume Growth 2002-2007
Table 22 Sales of Impulse Snack Products by Sector: % Value Growth 2002-2007
Table 23 Company Shares of Impulse Snack Products 2002-2006
Table 24 Brand Shares of Impulse Snack Products 2003-2006
Table 25 Forecast Sales of Impulse Snack Products by Sector: Volume 2007-2012
Table 26 Forecast Sales of Impulse Snack Products by Sector: Value 2007-2012
Table 27 Forecast Sales of Impulse Snack Products by Sector: % Volume Growth 2007-2012
Table 28 Forecast Sales of Impulse Snack Products by Sector: % Value Growth 2007-2012
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 29 Sales of Nutrition/Staples by Sector: Volume 2002-2007
Table 30 Sales of Nutrition/Staples by Sector: Value 2002-2007
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2002-2007
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2002-2007
Table 33 Company Shares of Nutrition/Staples 2002-2006
Table 34 Brand Shares of Nutrition/Staples 2003-2006
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2007-2012
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2007-2012
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2007-2012
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2007-2012
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 39 Sales of Meal Solutions by Sector: Volume 2002-2007
Table 40 Sales of Meal Solutions by Sector: Value 2002-2007
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2002-2007
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2002-2007
Table 43 Company Shares of Meal Solutions 2002-2006
Table 44 Brand Shares of Meal Solutions 2003-2006
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2007-2012
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2007-2012
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2007-2012
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
AFRIQUIA SMDC - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Afriquia SMDC: Key Facts
Summary 3 Afriquia SMDC: Operational Indicators
COMPANY BACKGROUND
AIGUEBELLE SA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Aiguebelle SA: Key Facts
Summary 5 Aiguebelle SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Aiguebelle SA: Competitive Position 2006
BIMO (BISCUITERIE INDUSTRIELLE DU MOGHREB) - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 BIMO (Biscuiterie Industrielle Du Moghreb): Key Facts
Summary 8 BIMO (Biscuiterie Industrielle Du Moghreb): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 BIMO (Biscuiterie Industrielle Du Moghreb): Competitive Position 2006
CONSERVERIES MAROCAINES DOHA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Conserveries Marocaines Doha: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Table 49 Summary2 Conserveries Marocaines Doha: Competitive Position 2006
GROUPE RAHAL - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Groupe Rahal: Key Facts
COMPANY BACKGROUND
LES CONSERVES DE MEKNèS SA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Les Conserves de Meknès SA: Key Facts
Summary 13 Les Conserves de Meknès SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Les Conserves de Meknès: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Les Conserves de Meknès: Competitive Position 2006
MAGHREB INDUSTRIES SA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Maghreb Industries SA: Key Facts
Summary 17 Maghreb Industries SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Maghreb Industries SA: Competitive Position 2006
MOROCCAN FOOD PROCESSING - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Moroccan Food Processing: Key Facts
Summary 20 Moroccan Food Processing: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Moroccan Food Processing: Competitive Position 2006
SAPAK SA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Sapak sa: Key Facts
Summary 23 Sapak sa: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Sapak sa: Competitive Position 2006
DRINKING MILK PRODUCTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Sales of Drinking Milk Products by Subsector: Volume 2002-2007
Table 51 Sales of Drinking Milk Products by Subsector: Value 2002-2007
Table 52 Sales of Drinking Milk Products by Subsector: % Volume Growth 2002-2007
Table 53 Sales of Drinking Milk Products by Subsector: % Value Growth 2002-2007
Table 54 Milk % Breakdown by Type 2007
Table 55 Drinking Milk Products Company Shares 2002-2006
Table 56 Drinking Milk Products Brand Shares 2003-2006
Table 57 Forecast Sales of Drinking Milk Products by Subsector: Volume 2007-2012
Table 58 Forecast Sales of Drinking Milk Products by Subsector: Value 2007-2012
Table 59 Forecast Sales of Drinking Milk Products by Subsector: % Volume Growth 2007-2012
Table 60 Forecast Sales of Drinking Milk Products by Subsector: % Value Growth 2007-2012
CHEESE IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Cheese by Subsector: Volume 2002-2007
Table 62 Sales of Cheese by Subsector: Value 2002-2007
Table 63 Sales of Cheese by Subsector: % Volume Growth 2002-2007
Table 64 Sales of Cheese by Subsector: % Value Growth 2002-2007
Table 65 Spreadable Processed Cheese % Breakdown by Type 2004-2007
Table 66 Cheese Company Shares 2002-2006
Table 67 Cheese Brand Shares 2003-2006
Table 68 Forecast Sales of Cheese by Subsector: Volume 2007-2012
Table 69 Forecast Sales of Cheese by Subsector: Value 2007-2012
Table 70 Forecast Sales of Cheese by Subsector: % Volume Growth 2007-2012
Table 71 Forecast Sales of Cheese by Subsector: % Value Growth 2007-2012
YOGHURT IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Yoghurt by Subsector: Volume 2002-2007
Table 73 Sales of Yoghurt by Subsector: Value 2002-2007
Table 74 Sales of Yoghurt by Subsector: % Volume Growth 2002-2007
Table 75 Sales of Yoghurt by Subsector: % Value Growth 2002-2007
Table 76 Soy-based vs Dairy-based Yoghurt % Breakdown 2007
Table 77 Leading Flavours for Fruited Spoonable Yoghurt 2004-2007
Table 78 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2007
Table 79 % Share of Smoothies in Flavoured Milk Drinks and Drinking Yoghurt 2007
Table 80 Yoghurt Company Shares 2002-2006
Table 81 Yoghurt Brand Shares 2003-2006
Table 82 Forecast Sales of Yoghurt by Subsector: Volume 2007-2012
Table 83 Forecast Sales of Yoghurt by Subsector: Value 2007-2012
Table 84 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2007-2012
Table 85 Forecast Sales of Yoghurt by Subsector: % Value Growth 2007-2012
OTHER DAIRY PRODUCTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Sales of Other Dairy Products by Subsector: Volume 2002-2007
Table 87 Sales of Other Dairy Products by Subsector: Value 2002-2007
Table 88 Sales of Other Dairy Products by Subsector: % Volume Growth 2002-2007
Table 89 Sales of Other Dairy Products by Subsector: % Value Growth 2002-2007
Table 90 Chilled Desserts % Breakdown by Type 2005-2007
Table 91 Cream % Breakdown by Type 2004-2007
Table 92 Forecast Sales of Other Dairy Products by Subsector: Volume 2007-2012
Table 93 Forecast Sales of Other Dairy Products by Subsector: Value 2007-2012
Table 94 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2007-2012
Table 95 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2007-2012