Dairy Products in Morocco
Euromonitor International's Dairy Products in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 130 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cheese; Drinking milk products; Other dairy products; Yoghurt and sour milk drinks
Table of contents
PACKAGED FOOD IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Prices increased marginally due to rising oil prices
Health trend continues as awareness grows
Local players’ domination goes unchallenged
Independent small grocers threatened by supermarkets/hypermarkets
Rising prices over the forecast period expected to limit future growth
KEY TRENDS AND DEVELOPMENTS
Growth of packaged food driven by strong economic performance
Demand for healthier products is on the rise
Development of the retail channel is the key to success
Local players maintain their leading positions
Market Data
Table 1 Sales of Packaged Food by Sector: Volume 2003-2008
Table 2 Sales of Packaged Food by Sector: Value 2003-2008
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2003-2008
Table 4 Sales of Packaged Food by Sector: % Value Growth 2003-2008
Table 5 GBO Shares of Packaged Food 2003-2007
Table 6 NBO Shares of Packaged Food 2003-2007
Table 7 Brand Shares of Packaged Food 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2008-2013
Table 12 Forecast Sales of Packaged Food by Sector: Value 2008-2013
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2008-2013
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2003-2008
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2003-2008
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2008-2013
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2008-2013
IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2003-2008
Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2003-2008
Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2003-2008
Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2003-2008
Table 23 Company Shares of Impulse and Indulgence Products 2003-2007
Table 24 Brand Shares of Impulse and Indulgence Products 2004-2007
Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2008-2013
Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2008-2013
Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2008-2013
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2008-2013
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2003-2008
Table 30 Sales of Nutrition/Staples by Sector: Value 2003-2008
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2003-2008
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2003-2008
Table 33 Company Shares of Nutrition/Staples 2003-2007
Table 34 Brand Shares of Nutrition/Staples 2004-2007
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2008-2013
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2008-2013
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2008-2013
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2008-2013
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2003-2008
Table 40 Sales of Meal Solutions by Sector: Value 2003-2008
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2003-2008
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2003-2008
Table 43 Company Shares of Meal Solutions 2003-2007
Table 44 Brand Shares of Meal Solutions 2004-2007
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2008-2013
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2008-2013
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2008-2013
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
AIGUEBELLE SA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aiguebelle SA: Key Facts
Summary 3 Aiguebelle SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Aiguebelle SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Aiguebelle SA: Competitive Position 2007
BIMO (BISCUITERIE INDUSTRIELLE DU MOGHREB) - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 BIMO (Biscuiterie Industrielle Du Moghreb): Key Facts
Summary 7 BIMO (Biscuiterie Industrielle Du Moghreb): Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 BIMO (Biscuiterie Industrielle Du Moghreb): Competitive Position 2007
CENTRALE LAITIèRE MAROC LAIT - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Centrale Laitière Maroc Lait: Key Facts
Summary 10 Centrale Laitière Maroc Lait: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Centrale Laitière Maroc Lait: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Centrale Laitière Maroc Lait: Competitive Position 2007
CONSERVERIES MAROCAINES DOHA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Conserveries Marocaines Doha: Key Facts
Summary 14 Conserveries Marocaines Doha: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Conserveries Marocaines Doha: Competitive Position 2007
COOPERATIVE COPAG - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Cooperative COPAG: Key Facts
Summary 17 Cooperative COPAG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Cooperative COPAG: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Cooperative COPAG: Competitive Position 2007
GROUPE AKWA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Akwa Group: Key Facts
Summary 21 Akwa Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
GROUPE RAHAL - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Groupe Rahal: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 23 Groupe Rahal: Competitive Position 2007
LES CONSERVES DE MEKNèS SA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Les Conserves de Meknès SA: Key Facts
Summary 25 Les Conserves de Meknès SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 26 Les Conserves de Meknès SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 27 Les Conserves de Meknès SA: Competitive Position 2007
LESIEUR CRISTAL - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Lesieur Cristal: Key Facts
Summary 29 Lesieur Cristal: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 30 Lesieur Cristal SA: Competitive Position 2007
MAGHREB INDUSTRIES SA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Maghreb Industries SA: Key Facts
Summary 32 Maghreb Industries SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 33 Maghreb Industries SA: Competitive Position 2007
SAPAK SA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Sapak sa: Key Facts
Summary 35 Sapak SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 36 Sapak sa: Competitive Position 2007
DRINKING MILK PRODUCTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Drinking Milk Products by Subsector: Volume 2003-2008
Table 50 Sales of Drinking Milk Products by Subsector: Value 2003-2008
Table 51 Sales of Drinking Milk Products by Subsector: % Volume Growth 2003-2008
Table 52 Sales of Drinking Milk Products by Subsector: % Value Growth 2003-2008
Table 53 Milk by Type: % Value Breakdown 2007-2008
Table 54 Chilled Vs Ambient Flavoured Milk Drinks % Breakdown 2007-2008
Table 55 Drinking Milk Products Company Shares 2003-2007
Table 56 Drinking Milk Products Brand Shares 2004-2007
Table 57 Forecast Sales of Drinking Milk Products Products by Subsector: Volume 2008-2013
Table 58 Forecast Sales of Drinking Milk Products Products by Subsector: Value 2008-2013
Table 59 Forecast Sales of Drinking Milk Products Products by Subsector: % Volume Growth 2008-2013
Table 60 Forecast Sales of Drinking Milk Products Products by Subsector: % Value Growth 2008-2013
CHEESE IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Sales of Cheese by Subsector: Volume 2003-2008
Table 62 Sales of Cheese by Subsector: Value 2003-2008
Table 63 Sales of Cheese by Subsector: % Volume Growth 2003-2008
Table 64 Sales of Cheese by Subsector: % Value Growth 2003-2008
Table 65 Spreadable Processed Cheese by Type: % Value Breakdown 2004-2008
Table 66 Cheese Company Shares 2003-2007
Table 67 Cheese Brand Shares 2004-2007
Table 68 Forecast Sales of Cheese by Subsector: Volume 2008-2013
Table 69 Forecast Sales of Cheese by Subsector: Value 2008-2013
Table 70 Forecast Sales of Cheese by Subsector: % Volume Growth 2008-2013
Table 71 Forecast Sales of Cheese by Subsector: % Value Growth 2008-2013
YOGHURT IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Yoghurt by Subsector: Volume 2003-2008
Table 73 Sales of Yoghurt by Subsector: Value 2003-2008
Table 74 Sales of Yoghurt by Subsector: % Volume Growth 2003-2008
Table 75 Sales of Yoghurt by Subsector: % Value Growth 2003-2008
Table 76 Soy-based vs Dairy-based Yoghurt % Breakdown 2008
Table 77 Leading Flavours for Fruited Spoonable Yoghurt 2004-2008
Table 78 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2008
Table 79 Yoghurt Company Shares 2003-2007
Table 80 Yoghurt Brand Shares 2004-2007
Table 81 Forecast Sales of Yoghurt by Subsector: Volume 2008-2013
Table 82 Forecast Sales of Yoghurt by Subsector: Value 2008-2013
Table 83 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2008-2013
Table 84 Forecast Sales of Yoghurt by Subsector: % Value Growth 2008-2013
OTHER DAIRY PRODUCTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Sales of Other Dairy Products by Subsector: Volume 2003-2008
Table 86 Sales of Other Dairy Products by Subsector: Value 2003-2008
Table 87 Sales of Other Dairy Products by Subsector: % Volume Growth 2003-2008
Table 88 Sales of Other Dairy Products by Subsector: % Value Growth 2003-2008
Table 89 Chilled Desserts by Type: % Value Breakdown 2005-2008
Table 90 Cream by Type: % Value Breakdown 2004-2008
Table 91 Forecast Sales of Other Dairy Products by Subsector: Volume 2008-2013
Table 92 Forecast Sales of Other Dairy Products by Subsector: Value 2008-2013
Table 93 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2008-2013
Table 94 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2008-2013