Dairy Products in Romania
Euromonitor International's Dairy Products in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 116 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cheese; Drinking milk products; Other dairy products; Yoghurt and sour milk drinks
Table of contents
PACKAGED FOOD IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth stimulated by increasing demand for packaged products
EU membership did not show significant impact on food sales in 2007
Romanian packaged food market remained highly fragmented
Large retail chains supported the brand development
EU membership will consolidate the strongest players
KEY TRENDS AND DEVELOPMENTS
Changes in lifestyle follow higher available incomes
Increasing consumer preference for branded products
Significant contribution of large retailers to the market performance
The EU membership will intensify competition
Market Data
Table 1 Sales of Packaged Food by Sector: Volume 2002-2007
Table 2 Sales of Packaged Food by Sector: Value 2002-2007
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2002-2007
Table 4 Sales of Packaged Food by Sector: % Value Growth 2002-2007
Table 5 GBO Shares of Packaged Food 2002-2006
Table 6 NBO Shares of Packaged Food 2002-2006
Table 7 Brand Shares of Packaged Food 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2002/2007
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2007-2012
Table 12 Forecast Sales of Packaged Food by Sector: Value 2007-2012
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2007-2012
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2007-2012
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2002-2007
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2002-2007
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2007-2012
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2007-2012
IMPULSE SNACK PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse Snack Products by Sector: Volume 2002-2007
Table 20 Sales of Impulse Snack Products by Sector: Value 2002-2007
Table 21 Sales of Impulse Snack Products by Sector: % Volume Growth 2002-2007
Table 22 Sales of Impulse Snack Products by Sector: % Value Growth 2002-2007
Table 23 Company Shares of Impulse Snack Products 2002-2006
Table 24 Brand Shares of Impulse Snack Products 2003-2006
Table 25 Forecast Sales of Impulse Snack Products by Sector: Volume 2007-2012
Table 26 Forecast Sales of Impulse Snack Products by Sector: Value 2007-2012
Table 27 Forecast Sales of Impulse Snack Products by Sector: % Volume Growth 2007-2012
Table 28 Forecast Sales of Impulse Snack Products by Sector: % Value Growth 2007-2012
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2002-2007
Table 30 Sales of Nutrition/Staples by Sector: Value 2002-2007
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2002-2007
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2002-2007
Table 33 Company Shares of Nutrition/Staples 2002-2006
Table 34 Brand Shares of Nutrition/Staples 2003-2006
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2007-2012
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2007-2012
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2007-2012
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2007-2012
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2002-2007
Table 40 Sales of Meal Solutions by Sector: Value 2002-2007
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2002-2007
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2002-2007
Table 43 Company Shares of Meal Solutions 2002-2006
Table 44 Brand Shares of Meal Solutions 2003-2006
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2007-2012
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2007-2012
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2007-2012
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
ALBALACT SA - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Albalact SA: Key Facts
Summary 3 Albalact SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Albalact SA: Competitive Position 2006
ARGUS SA - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Argus SA: Key Facts
Summary 6 Argus SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Argus SA: Competitive Position 2006
CRIS-TIM 2 PRODCOM SRL - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Cris-Tim 2 Prodcom Srl: Key Facts
Summary 9 Cris-Tim 2 Prodcom Srl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Argus SA: Competitive Position 2006
KANDIA-EXCELENT SA - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Kandia-Excelent SA: Key Facts
Summary 12 Kandia-Excelent SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Kandia-Excelent SA: Competitive Position 2006
ORKLA FOODS ROMANIA SA - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Orkla Foods Romania SA: Key Facts
Summary 15 Orkla Foods Romania SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Orkla Foods Romania SA: Competitive Position 2006
SCANDIA SIBIU SA - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Scandia Sibiu SA: Key Facts
Summary 18 Scandia Sibiu SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Scandia Sibiu SA: Competitive Position 2006
VEL PITAR SA - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Vel Pitar SA: Key Facts
Summary 21 Vel Pitar SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Vel Pitar SA: Competitive Position 2006
DRINKING MILK PRODUCTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Drinking Milk Products by Subsector: Volume 2002-2007
Table 50 Sales of Drinking Milk Products by Subsector: Value 2002-2007
Table 51 Sales of Drinking Milk Products by Subsector: % Volume Growth 2002-2007
Table 52 Sales of Drinking Milk Products by Subsector: % Value Growth 2002-2007
Table 53 Milk % Breakdown by Type 2007
Table 54 Drinking Milk Products Company Shares 2002-2006
Table 55 Drinking Milk Products Brand Shares 2003-2006
Table 56 Forecast Sales of Drinking Milk Products by Subsector: Volume 2007-2012
Table 57 Forecast Sales of Drinking Milk Products by Subsector: Value 2007-2012
Table 58 Forecast Sales of Drinking Milk Products by Subsector: % Volume Growth 2007-2012
Table 59 Forecast Sales of Drinking Milk Products by Subsector: % Value Growth 2007-2012
CHEESE IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Cheese by Subsector: Volume 2002-2007
Table 61 Sales of Cheese by Subsector: Value 2002-2007
Table 62 Sales of Cheese by Subsector: % Volume Growth 2002-2007
Table 63 Sales of Cheese by Subsector: % Value Growth 2002-2007
Table 64 Spreadable Processed Cheese % Breakdown by Type 2004-2007
Table 65 Cheese Company Shares 2002-2006
Table 66 Cheese Brand Shares 2003-2006
Table 67 Forecast Sales of Cheese by Subsector: Volume 2007-2012
Table 68 Forecast Sales of Cheese by Subsector: Value 2007-2012
Table 69 Forecast Sales of Cheese by Subsector: % Volume Growth 2007-2012
Table 70 Forecast Sales of Cheese by Subsector: % Value Growth 2007-2012
YOGHURT IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Yoghurt by Subsector: Volume 2002-2007
Table 72 Sales of Yoghurt by Subsector: Value 2002-2007
Table 73 Sales of Yoghurt by Subsector: % Volume Growth 2002-2007
Table 74 Sales of Yoghurt by Subsector: % Value Growth 2002-2007
Table 75 Soy-based vs Dairy-based Yoghurt % Breakdown 2007
Table 76 Leading Flavours for Fruited Spoonable Yoghurt 2004-2007
Table 77 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2007
Table 78 % Share of Smoothies in Flavoured Milk Drinks and Drinking Yoghurt 2007
Table 79 Yoghurt Company Shares 2002-2006
Table 80 Yoghurt Brand Shares 2003-2006
Table 81 Forecast Sales of Yoghurt by Subsector: Volume 2007-2012
Table 82 Forecast Sales of Yoghurt by Subsector: Value 2007-2012
Table 83 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2007-2012
Table 84 Forecast Sales of Yoghurt by Subsector: % Value Growth 2007-2012
OTHER DAIRY PRODUCTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Sales of Other Dairy Products by Subsector: Volume 2002-2007
Table 86 Sales of Other Dairy Products by Subsector: Value 2002-2007
Table 87 Sales of Other Dairy Products by Subsector: % Volume Growth 2002-2007
Table 88 Sales of Other Dairy Products by Subsector: % Value Growth 2002-2007
Table 89 Chilled Desserts % Breakdown by Type 2005-2007
Table 90 Cream % Breakdown by Type 2004-2007
Table 91 Forecast Sales of Other Dairy Products by Subsector: Volume 2007-2012
Table 92 Forecast Sales of Other Dairy Products by Subsector: Value 2007-2012
Table 93 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2007-2012
Table 94 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2007-2012