Danone, Groupe
Euromonitor International's company profile, Danone, Groupe offers detailed strategic analysis of the company's business, examining its performance in the health of the nation market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 8 | Publication date: Jun 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE HEALTH AND WELLNESS BUSINESS
Danone set to strengthen its position in H&W soft drinks
Danone banks on probiotics to enter developing markets
Western European dependency – Danone's Achilles heel?
Table 1 Danone, Groupe: World Sales Performance of Key Sectors and Company Presence
CORPORATE OVERVIEW
FLAGSHIP H&W YOGHURT BRANDS DRIVE GROWTH AT DANONE
STRATEGIC OBJECTIVES AND CHALLENGES
OWNERSHIP EVENTS
Summary 1 Groupe Danone: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
HEALTH AND WELLNESS MARKET ASSESSMENT
H&W DAIRY PRODUCTS
Competitive landscape
Prospects
H&W BOTTLED WATER
Competitive landscape
Prospects
FORTIFIED/FUNCTIONAL SOFT DRINKS
Competitive landscape
Prospects
BRAND ASSESSMENT
BRAND STRATEGY – H&W DAIRY
Actimel
Vitalinea/Vitasnella/Taillefine
Stonyfield Farm Organic
BRAND STRATEGY – H&W SOFT DRINKS
Evian
Summary 2 Groupe Danone: Health and Wellness Brands 2006
APPENDIX 1: FINANCIAL SUMMARY
Table 2 Danone, Groupe: Financial Summary 2002-2006
APPENDIX 2: COMPANY BACKGROUND
HISTORY AND CORPORATE DEVELOPMENT
Summary 3 Danone, Groupe: Historical Development
Summary 4 Danone, Groupe: Subsidiaries 2006
Summary 5 Danone, Groupe: Company locations
Summary 6 Danone, Groupe: Websites