Dean Foods Co

Euromonitor International's company profile, Dean Foods Co offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE PACKAGED FOOD BUSINESS

Dean Foods needs to show its muscle as clouds continue to gather over US dairy products

Organic and soy milk products portfolio development crucial for Dean Foods

Dean Foods must increase yoghurt coverage; probiotic and bio drinking yoghurts hold the most potential

Can Dean Foods exploit the growing trend for cosmeceutical foods and drinks?

New distribution channels offer growth avenue for Dean Foods; school vending key

Dean Foods must be dynamic in face of rising competition

Dissatisfaction over mass-scale organic milk production is a warning to Dean Foods

Table 1 Dean Foods Co: World Sector Sales Performance 2005

Table 2 Dean Foods Co: Packaged food Regional Sales Performance 2005

CORPORATE OVERVIEW

Sales fall at Dean Foods despite an upturn in US milk prices

Streamlining initiative bolsters profit margins at Dean Foods

Dean Foods top 20 global packaged food player

STRATEGIC OBJECTIVES AND CHALLENGES

Dean Foods reacts to hardening market conditions with core business strategy

Dean Foods works the wellbeing angle as it targets the US health buck

Dean Foods looks to flavour-led portfolio growth to put a spring back in its step

OPERATIONAL AND DISTRIBUTION STRATEGIES

Dean Foods consolidates its operations into two divisions: Dairy Group and WhiteWave Foods Company

Dean Foods continues to consolidate its manufacturing and distribution infrastructure

Direct store delivery key distribution strategy for Dean Foods

Dean Foods aggressively marketing WhiteWave Foods Company brands

OWNERSHIP EVENTS

Dean Foods expands its presence in cultured dairy products as it divests non-core assets

Summary 1 Dean Foods Co: Key Facts by Value

PERFORMANCE BY REGION AND BY SECTOR

PACKAGED FOOD MARKET ASSESSMENT

Dean Foods keeps ahead of the market but its punch lacks power

Dairy products main sector for Dean Foods; milk core focus

ICE CREAM

Competitive landscape

Prospects

DAIRY PRODUCTS

Competitive landscape

Prospects

SAUCES, DRESSINGS AND CONDIMENTS

Competitive landscape

Prospects

Table 3 Dean Foods Co: World Shares & Rankings in Packaged food by Sector 2004-2005

Table 4 Dean Foods Co: World and Regional Shares in Packaged food by Sector 2005

BRAND ASSESSMENT

BRAND STRATEGY

Dean’s, Horizon Organic and Silk head up Dean Foods’ packaged food portfolio

Dean Foods invests in health and flavour-led development of its major brands

Rachel’s Organic and Mountain High major secondary brands at Dean Foods

DEAN’S

Dean’s top three US dairy product brand but minor player on global market

Hershey’s cannibalises Dean’s in US flavoured milk; Dean Foods divests Dean’s Dips

US flavoured milk to yield little growth; probiotic and bio drinking yoghurts opportunities for Dean’s

GARELICK FARMS

Garelick Farms top 10 US milk brand; sales hit by organic boom in 2005

Over the Moon brand extension fails to catch hold of consumers’ imagination

Dire outlook for US milk means Garelick Farms must invest in portfolio expansion

HORIZON ORGANIC

Star brand Horizon Organic rides organics wave in the US

Horizon Organic well set to tap into continuing organic trend; smoothies and probiotic yoghurt potential

INTERNATIONAL DELIGHT

International Delight number two global coffee whitener; limited editions key strategy

Innovation important going forward; Mexico offers possible avenue for expansion

SILK

Silk dominates global soy beverages; leads the market in the US

Dean Foods looks to functional-led development to maintain Silk’s top status

Table 5 Dean Foods Co: Dean’s World Shares & Rankings in Packaged food by Sector 2004-2005

Table 6 Dean Foods Co: Dean’s Regional Shares in Packaged food by Sector 2005

Table 7 Dean Foods Co: Garelick Farms Regional Shares in Packaged food by Sector 2005

Table 8 Dean Foods Co: Horizon Organic World Shares & Rankings in Packaged food by Sector 2004-2005

Table 9 Dean Foods Co: Horizon Organic Regional Shares in Packaged food by Sector 2005

Table 10 Dean Foods Co: International Delight World Shares & Rankings in Packaged food by Sector 2004-2005

Table 11 Dean Foods Co: International Delight Regional Shares in Packaged food by Sector 2005

Table 12 Dean Foods Co: Silk World Shares & Rankings in Packaged food by Sector 2004-2005

Table 13 Dean Foods Co: Silk Regional Shares in Packaged food by Sector 2005

APPENDICES

FINANCIAL SUMMARY

Table 14 Dean Foods Co: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 2 Dean Foods Co: Historical Development

Summary 3 Dean Foods Co: Subsidiaries 2005

Summary 4 Dean Foods Co: Packaged food Brands 2005

Summary 5 Dean Foods Co: Company locations

Summary 6 Dean Foods Co: Websites

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