Del Monte Foods Co
Euromonitor International's company profile, Del Monte Foods Co offers detailed strategic analysis of the company's business, examining its performance in the pet food and pet care products market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 1 | Publication date: Dec 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE PET FOOD BUSINESS
CORE BUSINESS
Dog food continues to dominate company value sales
Dog treats provide solid prospects
Competition intensifies within dog treats
Dry dog food
Mid-priced dry dog food under pressure
Competitive positioning
Cat food sales surge ahead because of acquisitions
GROWTH OPPORTUNITIES
Cat treats and mixers, growth opportunities albeit from a small base
LIMITED POTENTIAL
Wet pet food faces testing times
Potential to innovate drives Del Monte
STRATEGIC OBJECTIVES AND CHALLENGES
Reshaping the business through acquisition
Challenges going forward
COMPANY STRUCTURE
PRODUCTION AND DISTRIBUTION
Building relationships
New ethos as a result of acquisition
BRAND ASSESSMENT
BRAND STRATEGY
Brand support and understanding the consumer
Newly acquired brands help build a stronger pet food sales platform
PUP-PERONI
9 LIVES
KIBBLES ‘N’ BITS
APPENDICES
FINANCIAL SUMMARY
Table 1 Del Monte Foods Co: Financial Summary 2003-2007