Deodorants in Hungary
Euromonitor International's Deodorants in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 40 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Deodorant creams; Deodorant pumps; Deodorant roll-ons; Deodorant sprays; Deodorant sticks; Deodorant wipes
Table of contents
COSMETICS AND TOILETRIES IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Slowdown in economic growth
Business and consumer expectations decrease dramatically
Well-established multinational brands dominate
Concentration and price comparison
Difficult forecast
KEY TRENDS AND DEVELOPMENTS
Slowdown in economic growth
Well-established brands more comfortable with the harsh business climate
Concentration and price comparison
Market Innovation offset by range proliferation and price competition
Desire to preserve youth and health is blurring
Natural and organic trends for aware consumers
Internet for price and quality comparison
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
AHIMSA KOZMETIKAI KFT - COSMETICS AND TOILETRIES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ahimsa Kozmetikai Kft: Key Facts
Summary 3 Ahimsa Kozmetikai Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Ahimsa Kozmetikai Kft: Production Statistics 2007
COMPETITIVE POSITIONING
CAOLA-ALFA RT - COSMETICS AND TOILETRIES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Caola-Alfa Rt: Key Facts
Summary 6 Caola-Alfa Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Caola-Alfa Rt: Competitive Position 2008
HéLIA-D KFT - COSMETICS AND TOILETRIES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Hélia-D Kft: Key Facts
Summary 9 Hélia-D Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Hélia-D Kft: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Hélia-D Kft: Competitive Position 2008
HERBáRIA RT - COSMETICS AND TOILETRIES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Herbária Rt: Key Facts
Summary 13 Herbária Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Herbária Rt: Competitive Position 2008
SOLITEINT KFT - COSMETICS AND TOILETRIES - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Soliteint Kft: Key Facts
Summary 16 Soliteint Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Soliteint Kft: Production Statistics 2007*
COMPETITIVE POSITIONING
Summary 18 Soliteint Kft: Competitive Position 2008
DEODORANTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Deodorants by Subsector: Value 2003-2008
Table 16 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 17 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 18 Deodorants Company Shares by Retail Value 2004-2008
Table 19 Deodorants Brand Shares by Retail Value 2005-2008
Table 20 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 21 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 22 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013