Deodorants in Malaysia
Euromonitor International's Deodorants in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 26 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Deodorant creams; Deodorant pumps; Deodorant roll-ons; Deodorant sprays; Deodorant sticks; Deodorant wipes
Table of contents
COSMETICS AND TOILETRIES IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Industrialisation and economic performance impact growth
More modern products attract consumers
Men an increasingly important consumer segment
Government efforts to improve oral hygiene
Modern products to continue developing
KEY TRENDS AND DEVELOPMENTS
Economic growth and industrialisation boost cosmetics and toiletries market
Malaysians become increasingly interested in western-style products
Male consumers increasingly important to cosmetics and toiletries market
Added value ingredients become increasingly important
More specialist channels gain share
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - MALAYSIA
ANAKKU BABY PRODUCTS SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Anakku Baby Products Sdn Bhd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 2 Audrey International (M) Bhd: Competitive Position 2006
GINVERA MARKETING ENTERPRISE SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Ginvera Marketing Enterprise Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Ginvera Marketing Enterprise Sdn Bhd: Competitive Position 2006
LAM SOON (M) BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lam Soon (M) Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Lam Soon (M) Bhd: Competitive Position 2006
UNZA NUSANTARA SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Unza Nusantara Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Unza Nusantara Sdn Bhd: Competitive Position 2006
DEODORANTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Deodorants by Subsector: Value 2001-2006
Table 12 Sales of Deodorants by Subsector: % Value Growth 2001-2006
Table 13 Deodorants Company Shares by Retail Value 2002-2006
Table 14 Deodorants Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Deodorants by Subsector: Value 2006-2011
Table 16 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
Table 17 Deodorants Premium Vs Mass % Analysis 2001-2006
Table 18 Deodorants Premium Brand Rankings 2006