Deodorants in Malaysia
Euromonitor International's Deodorants in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 33 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Deodorant creams; Deodorant pumps; Deodorant roll-ons; Deodorant sprays; Deodorant sticks; Deodorant wipes
Table of contents
COSMETICS AND TOILETRIES IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries posts a stronger performance in 2008
More products offer convenience and functional attributes
International manufacturers dominate in 2008
Non-grocery retailers expands its distribution share
Cosmetics and toiletries expected to see a positive performance
KEY TRENDS AND DEVELOPMENTS
Consumers become more discerning as the economy slows
Cosmetics manufactured or marketed by ASEAN firms are exempt from registration
Non-grocery retailers becomes an increasingly popular distribution channel
Increased number of cosmetics and toiletries products with convenient features
More players target the younger generation
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
ALLIANCE COSMETICS SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alliance Cosmetics Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Alliance Cosmetics Sdn Bhd: Competitive Position 2008
ASIA BRANDS MANAGEMENT SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Asia Brands Management Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Asia Brands Management Sdn Bhd: Competitive Position 2008
DE FREE (M) SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 De Free (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 De Free (M) Sdn Bhd: Competitive Position 2008
GINVERA MARKETING ENTERPRISE SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Ginvera Marketing Enterprise Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Ginvera Marketing Sdn Bhd: Competitive Position 2008
ZAITUN INDUSTRIES SDN BHD - COSMETICS AND TOILETRIES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Zaitun Industries Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Zaitun Industries Sdn Bhd: Competitive Position 2008
DEODORANTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Deodorants by Subsector: Value 2003-2008
Table 16 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 17 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 18 Deodorants Company Shares by Retail Value 2004-2008
Table 19 Deodorants Brand Shares by Retail Value 2005-2008
Table 20 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 21 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 22 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013