Deodorants in South Korea
Euromonitor International's Deodorants in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 41 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Deodorant creams; Deodorant pumps; Deodorant roll-ons; Deodorant sprays; Deodorant sticks; Deodorant wipes
Table of contents
DEODORANTS IN SOUTH KOREA : MARKET INSIGHT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Sales of Deodorants by Subsector: Value 2003-2008
Table 2 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 3 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 4 Deodorants Company Shares by Retail Value 2004-2008
Table 5 Deodorants Brand Shares by Retail Value 2005-2008
Table 6 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 7 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 8 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
LOCAL COMPANY PROFILES - SOUTH KOREA
AEKYUNG INDUSTRIAL CO LTD - COSMETICS AND TOILETRIES - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Aekyung Industrial Co Ltd: Key Facts
Summary 2 Aekyung Industrial Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Aekyung Industrial Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 Aekyung Industrial Co Ltd: Competitive Position 2008
AMOREPACIFIC CORP - COSMETICS AND TOILETRIES - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 AmorePacific Corp: Key Facts
Summary 6 AmorePacific Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 AmorePacific Corp: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 AmorePacific Corp: Competitive Position 2008
COREANA COSMETICS CO LTD - COSMETICS AND TOILETRIES - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Coreana Cosmetics Co Ltd: Key Facts
Summary 10 Coreana Cosmetics Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Coreana Cosmetics Co Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 12 Coreana Cosmetics Co Ltd: Competitive Position 2008
LG HOUSEHOLD & HEALTH CARE LTD - COSMETICS AND TOILETRIES - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 LG Household & Health Care Ltd: Key Facts
Summary 14 LG Household & Health Care Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 LG Household & Health Care Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 LG Household & Health Care Ltd: Competitive Position 2008
THE FACESHOP CO LTD - COSMETICS AND TOILETRIES - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 The Faceshop Co Ltd: Key Facts
Summary 18 The Faceshop Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 The Faceshop Co Ltd: Competitive Position 2008
COSMETICS AND TOILETRIES IN SOUTH KOREA
EXECUTIVE SUMMARY
Premium products lead growth due to herbal skin care
Distribution restructuring continues
Active usage of experiential marketing
Parallel imports are pending
Positive value growth expected
KEY TRENDS AND DEVELOPMENTS
Premium products drive growth of cosmetics and toiletries
Distribution restructure continues
Polarisation accelerates as the economy plunges
Experiential marketing the way to go
Supplier diversification pending in South Korea
MARKET DATA
Table 9 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 11 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 12 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 13 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 14 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 15 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 16 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 17 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 18 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 19 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 21 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 20 Research Sources